Scott O'Brien

🔸 Introducing Brand Match Lists in Google Ads Google Ads continues to innovate with the launch of Brand Match Lists, a powerful new feature designed to give advertisers unparalleled control over their campaigns. This update is particularly valuable for managing brand-sensitive strategies, offering refined targeting capabilities to maximise relevance and ROI. Explore our detailed blog for insights on how this tool can elevate your advertising strategy. 👉 https://lnkd.in/gkBRGvjm #GoogleAds #DigitalMarketing #PPCStrategy

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💥New Episode Live Today!💥 Attribution: Revamping Your Attribution Strategy with Luke Carthy  Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

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Boost your sales with Performance Max on Google Ads 📈 Discover how to maximise your advertising efforts for optimal results with paid media specialist, Monika Varzinskaite 💥 Watch the recording ⤵️ https://ow.ly/b1WY50ROP53

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What changes in PPC strategies do you foresee with Google's new generative AI features? As the landscape of digital advertising continues to evolve, this month's updates bring significant shifts that marketers should review. Google now offers real-time shopping trends and AI-powered insights, empowering retailers to adapt quickly as consumer behavior changes. The potential for enhanced local inventory ads also means consumers can find what they need more efficiently. With TikTok's partnership with Amazon for seamless in-app shopping and Perplexity's plans for Q4 advertising, there's a lot to digest. Now more than ever, businesses must balance innovative advertising with ethical considerations, especially regarding younger audiences. What are your thoughts on these changes? Let's discuss! 🚀 #PPC #DigitalMarketing #GoogleAds #AdvertisingTrends #SocialMediaStrategy https://lnkd.in/gcsxqhRe

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We saw a significant increase in invalid clicks in April, with over 13% of clicks being identified as invalid. The PPC Quality Report April 2024 is here. Since August 2023, proxy traffic in Google Ads has doubled, rising from 6% to 12%. Be aware that using services like ClickPatrol.com can actually increase your invalid click rate. What means that you get more money back from Google. #googleads #sea #ppc

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Are you getting the best possible results from your PPC advertising spend? The TEMBO DIGITAL team have delivered high performing campaigns for a range of clients, achieving great cost per conversion and ROI results on a consistent basis, from as little as £150 per week for hands-on campaign management. You can see some examples of results we've delivered below. Please reach out in the comments below or contact [email protected] if you would like to hear how we could help deliver results like this for you! #eventprofs #eventmarketing #paidadvertising #ppc

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💡 The Power of Partnership: How Collaborating with a PPC Agency Can Supercharge Your Growth Strategy 🚀 In digital marketing, mastering PPC campaigns requires in-depth knowledge and continuous optimisation. Discover how a dedicated PPC agency can help you achieve growth! 📈 #PPC #DigitalMarketing #GrowthStrategy #Partnership #BusinessGrowth

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💡 The Power of Partnership: How Collaborating with a PPC Agency Can Supercharge Your Growth Strategy 🚀 In digital marketing, mastering PPC campaigns requires in-depth knowledge and continuous optimisation. Discover how a dedicated PPC agency can help you achieve growth! 📈 #PPC #DigitalMarketing #GrowthStrategy #Partnership #BusinessGrowth

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💡 The Power of Partnership: How Collaborating with a PPC Agency Can Supercharge Your Growth Strategy 🚀 In digital marketing, mastering PPC campaigns requires in-depth knowledge and continuous optimisation. Discover how a dedicated PPC agency can help you achieve growth! 📈 #PPC #DigitalMarketing #GrowthStrategy #Partnership #BusinessGrowth

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🔍 In today's competitive digital landscape, UK small business owners are increasingly turning to PPC advertising to drive targeted traffic and achieve measurable results. Learn how to maximise your ROI with these strategies! 📈💡 #PPC #DigitalMarketing #SmallBusiness #ROI

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