💥New Episode Live Today!💥 Attribution: Revamping Your Attribution Strategy with Luke Carthy Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on. #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify Or on our website:
Keep Optimising Marketing Podcast’s Post
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Looking for the latest tips and tricks to improve your Attribution, Privacy and Data Management? Then you need our latest masterclass! Find us on Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/ewkcFjvf #ecommercemarketing #marketingpodcast
Marketing Attribution & eCommerce Analytics Expert Podcast Episodes - Keep Optimising Marketing Podcast
https://keepoptimising.com
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What should your Attribution, Privacy and Data Management strategy include in 2024? We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/ewkcFjvf #ecommercemarketing #marketingpodcast
Marketing Attribution & eCommerce Analytics Expert Podcast Episodes - Keep Optimising Marketing Podcast
https://keepoptimising.com
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
The more data I see, the more I'm convinced that the future of marketing is segmentation. Here's my 6 minute podcast with Tony Stanol for Advertising Champions. My thanks to Tony for inviting me. https://lnkd.in/es9YpnFg
The Future of Marketing is Segmentation / Blog | Top Fractional CMO
topfractionalcmo.com
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💥New Episode Live Today!💥 Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify Or on our website:
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs (episode 224) - Keep Optimising Marketing Podcast
https://keepoptimising.com
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💥New Episode Now Live!💥 Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer Discover how automation, compelling storytelling, and data integration can transform your ad campaigns and boost your ROI. Don’t miss out on these expert insights! #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify Or on our website:
Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207) - Keep Optimising Marketing Podcast
https://keepoptimising.com
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Founder of Satisfyly. Innovation. Analytics. SEO. Strategy. Conversion Rate Optimization. Data Science.
Easy to measure. Do you know what is easy to measure? Paid search. Paid search is a channel that is very easy to measure because Google Analytics is built to give as much credit to paid search as possible. One of the most important things you can do is start running attribution surveys to understand how your donors are hearing about your organization. I created Satisfyly's Donation Feedback survey to help you collect zero party and identify not just what marketing channels are driving conversions, but also what inspired their gift. In today's day and age, you cannot afford to not have this data. #nonprofit #marketing #fundraising #zeropartydata
Are you leaving money on the table by only investing on marketing strategies that are "easy to measure"? A lot of marketers are. My latest article covers how to track “difficult-to-measure” campaigns, like: videos, podcasts, and newsletters. I break down the pitfalls of click-based attribution and introduce alternative methods of capturing results. Understanding the performance of *all types* of marketing strategies can be a true competitive edge. When all other brands are bidding on Google Ads, you can acquire users from sources competitors could be very well ignoring.
How to identify, measure, and spend on "difficult-to-track" marketing strategies
021newsletter.com
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It’s that time of year again! Sales experts and marketers are diving into reports, tuning into podcasts, and signing up for webinars to forecast what’s next. As we approach the busy fall season and 2025 draws near, it’s time to refresh our knowledge on the latest marketing trends and take a peek into what the next year might hold. With INBOUND 2024—one of the top sales and marketing conferences of the year—just around the corner, our experts are making their predictions. We believe these topics are going to be game-changing. Dive into our insights and stay ahead of the game: https://hubs.li/Q02MPx3k0 #INBOUND2024 #MarketingTrends #SalesStrategy #FutureOfMarketing #MarketingInnovation #MarketingInsights #TrendForecasting #HubSpot #CRM #InboundMarketing #DigitalMarketing
INBOUND 2024: 5 Key Predictions For This Year's Conference
flawlessinbound.ca
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Our CEO Maor Sadra was featured as a guest at Eric Seufert's MobileDevMemo Podcast for the 5th time Together, they took a dive deep into the complexities of media mix modeling, the impact of AI on marketing measurement, and the evolving landscape of user acquisition budgets. Key Takeaways: The trade-offs between different marketing channels The role of experimentation in app advertising The growing importance of AI in the industry https://lnkd.in/d6bQK3Yz #appadvertising #digitalmarketing #AI #marketingmeasurement #podcast
I had the pleasure of being a guest on the MobileDevMemo Podcast again with Eric Seufert. I listened to the episode this morning, and a few things I realized: - I talk REALLY FAST. I need one of those illegal collars that send an electrical current to remind myself to SLOW DOWN! - I do have some strong opinions about measurement, advertising, trends, and the future of advertising technology - Eric and I align on a lot of topics. I think that this is why Eric was one of the very first investors at INCRMNTAL, both as himself, and later with his Fund (Thank you Eric - so grateful for your support!) - Marketing tech is a really complex and super interesting topic. At least for me. If you're not following the MDM podcast, you should. Links to the episode: Spotify: https://lnkd.in/e4cF3izT Apple Podcasts: https://lnkd.in/env-gqUk The article mentioned in the episode: https://lnkd.in/e_W7m6g7
The Perfect Measurement Solution
incrmntal.com
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Companies can expand their reach with multi-channel strategies. A Semrush survey found that 81% of marketers report using four or more channels as part of their marketing strategy. Incorporating podcasts, short videos, and blogs can add versatility to your strategy. https://lnkd.in/dV8iGw-U
Digital Trends 2024: Exploring Key Digital Marketing Innovations
semrush.com
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Really interesting convo between Andrew Covato and Evan Kaeding on the Marketing Intelligence podcast!🎙️ Tune in below as they explore marketing measurement in a privacy-first environment and highlight the flaws of traditional measurement methods!
It was a pleasure to join Evan Kaeding from Supermetrics on their Marketing Intelligence podcast. We hit on all my favorite topics: ➡ The limitations of conventional attribution models and their potential to overstate channel effectiveness. ➡ The power of Marketing Mix Modeling (MMM) for uncovering the true impact of marketing across all channels. ➡ How to supercharge MMM with incrementality testing for unparalleled precision. ➡ The "triangulation" methodology for a comprehensive and actionable view of marketing performance. https://lnkd.in/eeMrwse6
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato - Supermetrics
supermetrics.com
Follow for eCommerce, Marketing, and Sustainability stuff + LinkedIn Top Retail Voice 2023
2moAlways a treat to have Luke Carthy on the show