It’s that time of year again! Sales experts and marketers are diving into reports, tuning into podcasts, and signing up for webinars to forecast what’s next. As we approach the busy fall season and 2025 draws near, it’s time to refresh our knowledge on the latest marketing trends and take a peek into what the next year might hold. With INBOUND 2024—one of the top sales and marketing conferences of the year—just around the corner, our experts are making their predictions. We believe these topics are going to be game-changing. Dive into our insights and stay ahead of the game: https://hubs.li/Q02MPx3k0 #INBOUND2024 #MarketingTrends #SalesStrategy #FutureOfMarketing #MarketingInnovation #MarketingInsights #TrendForecasting #HubSpot #CRM #InboundMarketing #DigitalMarketing
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Head of Marketing & Communications, APAC at MarketAxess | Rising Star Winner, European Women in Finance Awards 2021 | Mentor | Advisor | Life Coach Trainee
Great piece featuring Jessica Tracy. Also, for reference and sincerely, one of the best bosses I had while working on the agency-side, in this case, at Velocity Partners in London 🙏 😊 The article looks at the emergence of new #B2B marketing channels, such as over-the-top advertising (OTT) or digital out-of-home advertising (DOOH) as well as the importance of having a solid, diversified and measurable channel strategy aligned with the ultimate sales goals. Last but not least, Jessica highlights the importance of always allocating some budget for testing new things: "What worked really well last quarter might not work really well this quarter, so having a spread, having a bit of diversity, is important". PartnerStack #b2bmarketing #marketingstrategy #trends
I had a fun conversation with Carly Olson about getting the most out of your marketing channels and how to get results for different types of programs. Of course the answer for one client won't be the same for everyone so we talked more about the principles of a learning strategy, how to lean into owned channels and platforms and even how to leverage things like a company's customer-facing apps. I even got to talk about my most recent B2B channel obsession - podcasts - and how they can solve for even the most remote, niche audiences. Also: it's always funny and weird to read your name in print so that was fun. Thanks for reaching out Carly! Read the full thing here: https://lnkd.in/ewZURka7 #b2bmarketing #b2bmarketingchannels #b2bmarketinginsights
Marketing Channels: Expand Your Business Reach Beyond Google
partnerstack.com
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Interesting data from Marketing Charts on the type of content working best for demand marketers. Despite everything you read about today’s buyers wanting shorter content, video, podcasts, etc., it's long form content (in-depth white papers) that is the top-performing content type at companies who outperformed their 2023 demand gen goals. Key takeaway: buyers want 1) information of value, and 2) want to be able to consume it at their leisure and at a time of their convenience. https://lnkd.in/g2t65zfw #contentmarketing #demandgen
Which Content Types Are Working for B2B Demand Gen Marketers? - Marketing Charts
marketingcharts.com
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🌐 Are you ready to navigate the future of B2B media? In the B2B media industry, companies need to stay ahead of the curve to thrive. I spoke with Jane Qin Medeiros, General Manager at Industry Dive and studioid to explore how industry leaders are leveraging data, content, and technology to create new growth avenues and remain competitive in a shifting market. Listen to the podcast and check out the write-up here: https://lnkd.in/eAUspY56 #B2BMedia #DigitalTransformation #TechInnovation Jane Qin Medeiros Industry Dive Informa
Discover how Jane Qin Medeiros, SVP/GM, Industry Dive StudioID, tackles content marketing ROI with innovative measurement frameworks, aligning efforts with business goals. Learn about the synergy between content and advertising,...
h2klabs.com
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💥New Episode Now Live!💥 Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer Discover how automation, compelling storytelling, and data integration can transform your ad campaigns and boost your ROI. Don’t miss out on these expert insights! #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify Or on our website:
Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207) - Keep Optimising Marketing Podcast
https://keepoptimising.com
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Founder of Satisfyly. Innovation. Analytics. SEO. Strategy. Conversion Rate Optimization. Data Science.
Easy to measure. Do you know what is easy to measure? Paid search. Paid search is a channel that is very easy to measure because Google Analytics is built to give as much credit to paid search as possible. One of the most important things you can do is start running attribution surveys to understand how your donors are hearing about your organization. I created Satisfyly's Donation Feedback survey to help you collect zero party and identify not just what marketing channels are driving conversions, but also what inspired their gift. In today's day and age, you cannot afford to not have this data. #nonprofit #marketing #fundraising #zeropartydata
Are you leaving money on the table by only investing on marketing strategies that are "easy to measure"? A lot of marketers are. My latest article covers how to track “difficult-to-measure” campaigns, like: videos, podcasts, and newsletters. I break down the pitfalls of click-based attribution and introduce alternative methods of capturing results. Understanding the performance of *all types* of marketing strategies can be a true competitive edge. When all other brands are bidding on Google Ads, you can acquire users from sources competitors could be very well ignoring.
How to identify, measure, and spend on "difficult-to-track" marketing strategies
021newsletter.com
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We found your next podcast listen with Demandbase! At Folloze, we know how crucial it is to not only track account engagement but also content engagement metrics to truly deliver personalized experiences. This podcast is a must-listen for those looking to harness the power of data in driving targeted, impactful marketing. Listen now to start optimizing your ABM approach! https://lnkd.in/eurrmaTn #ABM #AccountBasedMarketing #MarketingStrategy #DataDriven #Personalization #B2BMarketing #MarketingTrends #CustomerEngagement #PodcastRecommendations #TargetedMarketing #Folloze #Demandbase
Leveraging Data for Effective ABM Strategy
https://www.demandbase.com
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B2B marketing enthusiast helping businesses quantify social media's impact on the bottom line.
Engagement vs. Traffic There's a great debate when measuring B2B social media. As marketers, when measuring social, should we put value on engagement? Or traffic? Well, according to Yael Klass, Vice President of Corporate Marketing at Similarweb says the short answer is both. Catch her analysis and breakdown on the full episode of the #RadicallyTransparent podcast at: https://okt.to/7iMbEY #AI #marketing #SocialMediaMarketing
AI in Marketing: Friend or Foe? With Yael Klass - Oktopost
https://www.oktopost.com/blog
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Are you genuinely curious about your customers? On the Talk Commerce Podcast, Kristen Spencer reveals how embracing curiosity can transform your sales and marketing efforts. Learn how to ask the right questions, uncover hidden needs, and craft messaging that truly resonates. #curiosity #salespsychology #marketingtips #customerengagement #talkcommerce
Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
https://talk-commerce.com
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Messi or Ronaldo? Oasis or Blur? Tom Hanks or Brad Pitt? All great debates. But not as great as the B2B social media debate. 👀 Engagement vs. Traffic When measuring social, should we put value on engagement? Or traffic? Well, according to Yael Klass, Vice President of Corporate Marketing at Similarweb says the short answer is both. Catch her analysis and breakdown on the full episode of the #RadicallyTransparent podcast at: https://okt.to/UeBDGo #AI #marketing #SocialMediaMarketing
AI in Marketing: Friend or Foe? With Yael Klass - Oktopost
https://www.oktopost.com/blog
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Engagement vs. Traffic There's a great debate when measuring B2B social media. As marketers, when measuring social, should we put value on engagement? Or traffic? Well, according to Yael Klass, Vice President of Corporate Marketing at Similarweb says the short answer is both. Catch her analysis and breakdown on the full episode of the #RadicallyTransparent podcast at: https://okt.to/NMuSfz #AI #marketing #SocialMediaMarketing
AI in Marketing: Friend or Foe? With Yael Klass - Oktopost
https://www.oktopost.com/blog
