CashmanCo’s Post

It was a pleasure to join Evan Kaeding from Supermetrics on their Marketing Intelligence podcast. We hit on all my favorite topics: ➡ The limitations of conventional attribution models and their potential to overstate channel effectiveness. ➡ The power of Marketing Mix Modeling (MMM) for uncovering the true impact of marketing across all channels. ➡ How to supercharge MMM with incrementality testing for unparalleled precision. ➡ The "triangulation" methodology for a comprehensive and actionable view of marketing performance. https://lnkd.in/eeMrwse6

Easy to measure. Do you know what is easy to measure? Paid search. Paid search is a channel that is very easy to measure because Google Analytics is built to give as much credit to paid search as possible. One of the most important things you can do is start running attribution surveys to understand how your donors are hearing about your organization. I created Satisfyly's Donation Feedback survey to help you collect zero party and identify not just what marketing channels are driving conversions, but also what inspired their gift. In today's day and age, you cannot afford to not have this data. #nonprofit #marketing #fundraising #zeropartydata

💥New Episode Now Live!💥 Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf  Wesley Hartley is the Chief Revenue Officer at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click-through to purchase.  In this episode, we discuss:  •The importance of technology and data science   •How to balance budgets and metrics  •Why you need to look beyond the numbers  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website: 

S3 Ep15: The Mindless Marketers with Vassilis K. Douros, Marc Binkley & some guy called Conor Byrne. 👂 Listen https://lnkd.in/ePFt6CFH 👀 Watch https://lnkd.in/eXd7RkQ8 Today we kick off a new series alongside Vassilis and Marc, of The Sleeping Barber Podcast, in what is being described as a simuldrop. It is likely that is not an actual word, but essentially we will release the series at the same time. 🤔 So what is it all about. ✏ Well taking inspiration from the Marketoonist work of of Tom Fishbu we discuss and debate some of today's hot marketing topics, in what we hope is an informative, enjoyable and sometimes humorous episode. In this first episode we chat about changes in marketing roles, the relevance of chief marketing officer (CMO) positions and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing, an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers 00:25 Diving Into the World of tom Fishburne and the Marketoonist, 01:36 The Evolution and Challenges of the CMO Role 07:54 AI in Marketing: Expectations vs. Reality 11:50 Data-Driven Marketing: A Double-Edged Sword 16:56 Navigating the Shift from Third-Party Cookies 21:10 Rethinking Remarketing Strategies 22:13 Scepticism and Realisations in Digital Marketing 24:20 The Impact of Cutting Marketing Budgets 31:37 Inside the Mind of a Consumer: Brand Perception 39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat Agency, the global brand agency Get in touch about show sponsorship or content partnerships. If you are interested in sponsoring this series email [email protected]

3dot14 has created an exclusive podcast series on the future of marketing! 🚀 Don’t miss the chance to discover marketing secrets from the experts.#Marketing #Podcast #Innovation #DigitalMarketing #FutureOfMarketing #PiTalks #3dot14 

While the share of advertising dollars funneled to podcasting continues to grow, its critical as publishers that we help guide our partners through best practices when they make a jump into our medium. I've personally always taken an active role in developing creative for my clients - authentic, credible, non-intrusive messaging that improves a listeners perception of a brand. We've all seen the results when creative doesnt match the environment it airs in. Always nice to see some data that backs up the value of a good spot! "Creative generates an eye popping 49% of incremental sales" https://lnkd.in/gFQGGhE4

Pebble for Your Thoughts: The Rise of “Offline” Digital Channels Offline is the new digital. “Offline” marketing channels have developed new capabilities akin to their digital counterparts—making them more targeted and measurable while remaining aesthetically appealing. This evolution has sparked new channels leveraging legacy formats like CTV, DOOH, and PDM. PebblePost CEO Jacob Ross and Lean Data CMO Doug Bell discussed the rise of offline digital channels in a recent episode of the Revenue Generator Podcast. Here are some of the key takeaways from their conversation. https://bit.ly/3vqhUEp #ICYMI #fromthearchives #PDM

Unlock Marketing Secrets with Our New Podcast Series, featured in #TheHindu! Get ready for an exclusive journey into the future of marketing with Kushal Garg and Shitiz Dogra in our brand-new podcast series, #PiTalks - Where Marketing Minds Meet. Read our full article featured in #TheHindu to learn more about this exciting podcast series: https://lnkd.in/djmMWXkK #PiTalks #Podcast #MarketingMinds #3dot14 #ARC #MarketingInsights #3dot14 #ARC #Marketing #Branding #News #TheHindu #Publication #PerformanceMarketing #DigitalMarketing

"Thinking about advertising, people are used to thinking of it as one way. But in fact, as social media has shown, people want to have their voice heard. And so if there's a way to make something more interactive and more authentic, you build relationships that scale." – Tod Loofbourrow on Gresham Harkless Jr.'s I Am CEO Podcast. Listen below to learn more about how we're crafting meaningful & privacy-friendly two-way advertising experiences through the power of zero-party ads.

Don't forget to register! Let's demystify this often needlessly overcomplicated tech once and for all... No engineering background required! Bring your questions, because our team has answers! #modernmeasurement #podcast #advertising #webinar #attribution #podscribe