Marc Binkley

Getting to know Generation Z is an important topic for everyone working in digital marketing, and I want to go into it today. Please read Canada Post's illuminating article on the subject if you have not already. (https://lnkd.in/ejEbSf5G ) Generation Z, the generation of consumers born between 1997 and 2012, is transforming the marketing environment. This generation has always had easy access to information, thanks to smartphones, social media, and the internet. Consequently, they place a higher premium on genuineness, promptness, and individualized experiences than any previous generation. The document from Canada Post highlights, among other things, that Gen Z values experience more than material goods. Brands that connect with consumers on a more profound level, deliver tangible benefits, and share their beliefs are what they seek. Our marketing techniques will have to change because of this. Creating a story and a community around our brands is more important than simply selling products. The choice of platform is another important factor. Members of Generation Z devote a great deal of their time to video-sharing websites like YouTube, Instagram, and TikTok. Since they learn best through visuals, short-form video is ideal for them. Your company is passing up a huge potential if it is not using these channels to its advantage with interesting video content. In addition, this generation has exceptional advertising acumen. Since they are so adept at detecting sales pitches, being genuine and upfront is really essential. Here, influencer marketing, when executed correctly, may be pretty effective. To reach Generation Z's desire for true connections, it can be helpful to team up with influencers who have a genuine affinity for your company. Lastly, members of Generation Z place a premium on doing the right thing for the environment and society. They give serious consideration to how their decisions will affect the world. Brands that stand by these principles have a better chance of winning their devotion. Now is the moment to strengthen your brand's social responsibility programs and ensure that they are being communicated properly. In order to ensure the continued success of our marketing campaigns in the future, it is crucial to comprehend and engage with Generation Z. They will be buying things in the future, and their tastes are already influencing businesses. So, let’s start creating content!

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IS YOUR WEBSITE YOUR BEST SALESPERSON? Your website should be a 24/7 lead-generating machine, not just an online placeholder. 🚀 If it’s not converting visitors into clients, it's time to upgrade. Learn how we help businesses like yours dominate the digital world! 👉 🌐 www.scaffeomarketing.com
 📧 [email protected]
 📲 403-561-2253 Direct Text #WebsiteOptimization | #DigitalSalesMachine | #MarketingAgencyExpertise

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If you’re a B2B company, the benefits you need to espouse in your messaging are not just the benefits to your customers, but also the benefits to your CUSTOMERS’ customers.  The benefits a business’ customers get from that business using your product or service are the most important parts of your messaging. #B2B #Copywriting #ContentMarketing #ContentStrategy

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Want to gain deeper insights from your GA4 data or struggling with configuring your GA4 property, key events, or dashboards? At RW Digital, we're GA4 certified and ready to assist your marketing team with everything from setting up GA4 profiles to analyzing the data that matters most. We understand that Google Analytics can get technical — and that's where we come in. Our goal is to help you decode, understand, and visualize your data, making it easier to grasp and act on. #GoogleAnalytics4 #GA4 #GA4Audit #GA4Setup

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In the ever-evolving landscape of digital marketing, local SEO has become a crucial aspect for businesses aiming to capture the attention of their target audience. For businesses in Toronto, mastering local SEO can be the key to unlocking new levels of success. This article dives deep into the strategies and techniques that can help businesses dominate seo in Toronto and beyond. Why #GMB #localseo #SEO #seostrategy

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Understanding and leveraging different types of positioning can significantly enhance your marketing strategy, ensuring your brand stands out in a competitive marketplace. Learn more. https://ow.ly/TkLf50SeHeZ #marketinglogix #marketingstrategy #brand #branding

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In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and improve SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP Thank you Derek Hovinga (He/Him) at Calgary Marketing Association for reviewing and publishing the article. Thank you for your time and professionalism!

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According to multiple sources, producing a 1-minute video for companies based in Canada typically costs between CAD $2,000 and CAD $15,000, depending on the complexity and quality of the video. High costs are often a major reason why mid-size SaaS companies hesitate to prioritize video investment as part of their marketing strategies. We're happy to announce that we now offer video production as part of our demand generation services! That being said, here is a new promotional 1-minute video that our team produced last week: https://lnkd.in/e8Avdy9f How much do you think producing this video cost us?

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Unlock the power of SEO for ANY business—low-cost, high-impact, and ready to flood your pipeline with quality leads. 🚀 Why wait to grow? Start optimizing today! Carlos says: “Send me an email and let’s talk!, I won’t bite you! hehehe” 😂 📧 [email protected] #SEO #DigitalMarketing #LeadGeneration #BusinessGrowth #MarketingStrategy #SmallBusiness" th

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Business Announcement 📣 We are thrilled to announce the rebrand of The Business Joint to Edge Dynamics. This evolution reflects our unwavering commitment to empowering businesses through innovative education and strategic insights. Our mission remains steadfast: to bridge the gap between agency life and internal marketing teams, fostering growth and excellence. Why Edge Dynamics? In today's fast pace, businesses require more than just external support. You need a partner dedicated to cultivating internal capabilities and driving sustainable success. Edge Dynamics embodies this vision, offering a comprehensive suite of services designed to elevate your marketing prowess. Our Core Offerings: 1. All-Encompassing Marketing: From digital campaigns to traditional strategies, we cover it all. 2. Strategic Innovation: We pioneer new approaches to keep your business ahead. 3. Implementation Excellence: Flawless execution of marketing strategies. 4. Process Discipline: Streamlined workflows for optimal efficiency. 5. Leadership in Growth and Transparency: Building trust and driving results. 6. EDK Community Edge: Supporting non-profits with cutting-edge marketing. 7. Dynamic Events and Engagements: Interactive workshops and webinars to enhance your skills. Our Approach: Education: Equipping your team with the knowledge to succeed. Strategy: Crafting Sharp strategies tailored to your unique needs. Every business has an EDGE Collaboration: Working alongside you as a true partner in your journey. Join us in this exciting new chapter as we continue to redefine marketing excellence. Together, we will sharpen your edge and transform your business from the inside out. Connect with Us: Stay tuned for our upcoming events and workshops designed to empower your team. Follow us on our social media channels for the latest updates and insights. Edge Dynamics - Where Innovation Meets Integrity. For further information, please contact us at: 📱 844.334.3339 📧 [email protected] Let's build the future of your business together. Ashley Reutlinger, Founder, Edge Dynamics

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. 🤖 AI-Generated Content: SEO Revolution or Just Noise? 🔍 Learn how Google's latest guidelines, combined with AI’s strengths and weaknesses, can help you craft content that ranks higher and resonates with your audience. ✨ Dive into our slides for insights and elevate your SEO game! #AISEO #DigitalMarketingCanada #SEOtips #ContentCreation #GoogleSEO #EEAT #AuthenticContent #VancouverBusiness #TechInMarketing #SEOstrategy #CanadianMarketing

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In this blog, we dive into the exciting journey of meeting your future customer at the earliest stages of their buying process. In today's fast-paced market, making a connection before your customer even knows they need you can be a game-changer. We explore strategies to engage and nurture these early-stage customers, ensuring you're front and center when they're ready to decide. https://lnkd.in/gvscYzDt #CustomerJourney #EarlyEngagement #NurtureToConvert

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Tailor your promotions to appeal to your target market’s interests and pain points. This will pique their interest and encourage them to consider your product or service as a solution. Learn more. https://ow.ly/mXW050RAPEC #marketinglogix #targetmarket #interest #marketingstrategy

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The Ultimate Guide to Finding and Hiring SEO Experts for your Business Now that you’re aware of the benefits of hiring an SEO expert, it’s time to dive into the factors you should consider when making your decision... #seo #seoexperts #searchengineoptimization #seotoronto #searchmarketing

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Did you know you can elevate your social media game with these top tools? Discover how Hootsuite, Buffer, Canva, and SocialPilot can supercharge your business: 📅 Hootsuite: Schedule posts across all your platforms, monitor conversations, and track performance effortlessly. 📊 Buffer: Plan, publish, and analyze your content seamlessly from one intuitive dashboard. 🎨 Canva: Create stunning visuals and schedule them across Instagram, Facebook, Twitter, and more with ease. 🚀 SocialPilot: Manage multiple accounts, collaborate efficiently with your team, and measure success effortlessly. Ready to streamline your social strategy? Let's propel your brand to new heights together! 🌐💬 #Trinity42 #toTRINITYandBeyond #SocialMediaManagement #DigitalMarketing #Hootsuite #Buffer #Canva #SocialPilot

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Whether external or internal marketing, having a solid personal brand can be a powerful tool to strengthen and promote your business. Learn more. https://ow.ly/YOgG50SnLoJ #MarketingLogix #marketing #brand #personalbrand

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