Keep Optimising Marketing Podcast’s Post

What should your Attribution, Privacy and Data Management strategy include in 2024?   We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass   On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/ewkcFjvf #ecommercemarketing #marketingpodcast

💥New Episode Live Today!💥 Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch  Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

Looking for the latest tips and tricks to improve your Advertising ROI? Then you need our latest masterclass! Find us on Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/dDEWwpUv #ecommercemarketing #advertising #marketingpodcast

What should your Advertising strategy include in 2024?   We're here to help. We’re exploring the latest tips and tricks in this month’s masterclass   On Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/dDEWwpUv #ecommercemarketing #advertising #marketingpodcast

📣 It's here!! My episode on the Keep Optimising Marketing Podcast podcast is LIVE! 😁 Check it out at https://lnkd.in/euATbC5M. It was such a pleasure to chat to Chloë Thomas around how first party data and cookie compliance impacts Google Ads and what changes Google are making. If you have any questions about anything mentioed on this podcast, please feel free to DM me, or comment below! 💭 #keepoptimising #google #googleads #cookiecompliance #ga4

The PPC Den Podcast? That’s a bad idea if you think you know everything that Amazon has been doing lately. With major updates rolling out regularly, there’s a lot to unpack and keep up with. From Amazon’s AI image creator to Vertical Videos, we can go on and on. Tune in to the latest episode as Michael Facchin from Ad Badger and our very own Brent Zahardnik, Founder of AMZ Pathfinder, break down these latest updates for you. Be sure to also listen out for insider strategies on ad management. Click on the link below for all the updates you need! https://lnkd.in/gxYXAdzx #AmazonAI #AmazonPPCUpdates #PPCTips

Our CEO Maor Sadra was featured as a guest at Eric Seufert's MobileDevMemo Podcast for the 5th time Together, they took a dive deep into the complexities of media mix modeling, the impact of AI on marketing measurement, and the evolving landscape of user acquisition budgets. Key Takeaways: The trade-offs between different marketing channels The role of experimentation in app advertising The growing importance of AI in the industry https://lnkd.in/d6bQK3Yz #appadvertising #digitalmarketing #AI #marketingmeasurement #podcast

💥New Episode Live Today!💥 Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs  JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

***Malthi SS (Product Coach) very kindly invited me to a podcast recently where we spoke at length about all things AdTech and monetization. Link to podcast - https://lnkd.in/gkvz597a *** I got a lot of follow ups on the right kind of resources and content to understand this space. Here are 3 resources that I would recommend - 1. AdTech 101 & 102 - This is my own attempt at a super comprehensive yet jargon free introduction to AdTech. If there is only one piece of content you will ever read on this topic you should start here, - https://lnkd.in/dXT7YQd3 https://lnkd.in/gnq_Wkcs 2. Amazon's advertising blog - https://lnkd.in/gr4Dpu5y Super sophisticated stack gives you a peek into the latest and greatest 3. AdPushup's blog - I have worked with them in the past and everything they do is super hi quality including the blog https://lnkd.in/gtKM8hQB Follow me for high quality content https://lnkd.in/gHweK_q7 AND https://lnkd.in/ggUKftFq

I had the pleasure of being a guest on the MobileDevMemo Podcast again with Eric Seufert. I listened to the episode this morning, and a few things I realized: - I talk REALLY FAST. I need one of those illegal collars that send an electrical current to remind myself to SLOW DOWN! - I do have some strong opinions about measurement, advertising, trends, and the future of advertising technology - Eric and I align on a lot of topics. I think that this is why Eric was one of the very first investors at INCRMNTAL, both as himself, and later with his Fund (Thank you Eric - so grateful for your support!) - Marketing tech is a really complex and super interesting topic. At least for me. If you're not following the MDM podcast, you should. Links to the episode: Spotify: https://lnkd.in/e4cF3izT Apple Podcasts: https://lnkd.in/env-gqUk The article mentioned in the episode: https://lnkd.in/e_W7m6g7