Maria Giacobbe, CLMP™️

The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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If you are interested to learn more about travel loyalty, then please check out my latest podcast representing Mando for Let's Talk Loyalty and Loyalty TV with Sophia Laban of Eurostar. In it you’ll learn all about Club Eurostar – how the programme works, what sets it apart (simplicity!) and what the future looks like. As well as, of course, all about Sophia’s previous experience and her favourite loyalty programmes. I hope you enjoy it! #loyalty #podcast #partnerships #marketing #insight #rewardprograms

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What is the ‘Messy Middle’ and how do we help customers navigate through it? In our new blog, behavioural economist Mark Earls, shares how mail can transform your marketing by guiding consumers through the 'Messy Middle' of decision-making. ➡️

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Sometimes the Loyalty Leader interviews I do reveal a simple, yet powerful insight. For me, this interview (#35) shares Diana Sinclair's relentless focus on the ‘1% optimisation’ for long-term loyalty program success, a simple, yet powerful insight. Diana's overarching strategy for loyalty program success revolves around the continuous, small-scale optimisations that build lasting value for both the business and its customers …it’s the 1 percenters! Enjoy the read https://lnkd.in/gnPRRTfq Have a happy loyalty day! #loyaltyprogram #loyalty #loyaltyprogram

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Are you reaching: ✅ the right people? ✅ ...in the right places? ✅ ...at the right time ✅ ...with the right creative? Our Peak Readiness Audit will answer these questions (and more!) and, if there's anything holding you back in the approach to Q4, we'll identify it and give you actionable feedback to make this peak season your best yet. DM me (or follow the link in the original post) to find out more.

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Discover the insights in the latest report titled "State of the Nation 2024: Affiliate and Partner Marketing." Did you know this powerful marketing strategy drives 10% of all UK e-commerce sales? With its pay-for-performance model, it provides brands with exceptional value while maximizing returns. In today's competitive landscape, efficiency and measurable outcomes are crucial, making this channel a must-explore for advertisers. Dive into the report for more details: https://okt.to/WU2ATq

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What a brilliant way to start the week with THREE #ukdigitalgrowthawards wins for Metis and MediaVision 🤖 Best Use of AI in Digital 🤖 For our Metis Accelerate product, which supercharges hashtag #SEO growth for large hashtag #ecommerce brands 📊 Best Use of Data 📊 For helping New Look make the biggest SEO gains of any ecommerce brand in the market 🔬 Innovation Award 🔬 For our ability to unlock the potential of market hashtag #data using our flagship platform, Metis #proudmoment #opportunitieseverywhere

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Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth H., AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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This new study "The new business case for advertising" brings together the vast insightful econometric databases of Gain Theory Ebiquity plc EssenceMediacom Mindshare Wavemaker to create the most comprehensive analysis of advertising effectiveness to date. Collectively it has examined £1.8 billion worth of media spend across 141 brands and 14 categories. This study is an update and expansion on Gain Theory and Ebiquity's ground-breaking Profit Ability study from 2018. The world has transformed since that original study in almost every respect – from consumer behaviour to media consumption to the socio-economic and political contexts we now live in. Reach out if you would like to know more about the insights from the session. Matthew Chappell Claudia Sestini Justin Nel #roi #marketingeffectiveness #marketingdrivengrowth

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Do you want to connect your Paid Media and CRM? Then have a read of this excellent thought piece from Elena Hughes

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Join Underground Ecom's webinar today with Klaviyo at 2pm UK time! Our Head of Service Delivery Stefan Milicevic will cover: - SMS list growth tactics  - SMS sending best practices and strategies  - How SMS fits into your current marketing strategy  - Use cases and examples of European brands that effectively use SMS Don't be the one still wondering "what if" about SMS a year from now. Sign up before it's too late! Link in the comments

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Connecting B2B & B2B2C brand to the sales funnel is typically disconnected and inconsistent. We’ve built a Go-to-Market Operating System (GtM OS) with category driver analysis (to see what messages work for your buyers and against your competitors) and an AI assistant to accelerate speed to market - fueling sales enablement and campaign assets alike. 40+ in the bag. Would not be selling if they didn’t work. Say 👋.

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🌟 Inviting you to our YouTube channel where we talk about Growing your Amazon brand.📈 We share real data samples from our successful clients and provide actionable insights to take your business to the next level. 📈 You'll See: Real-World Data: See actual case studies and data from our clients, showcasing strategies that work. Growth Strategies: Learn proven techniques to scale your brand and increase sales. Amazon Updates: Stay informed about the latest Amazon updates, tools, and features. Profitability Tips: Discover how to maximize your profits with effective cost management and pricing strategies. We believe in providing clear, data-driven insights to help you make informed decisions. Whether you're a seasoned seller or just starting out, our videos are packed with useful information suitable for your business needs. 👉 Subscribe Here: https://lnkd.in/enJVwEjJ Follow Us: LinkedIn: Orange Rocket - Amazon Growth Specialists Website: https://lnkd.in/eCvM85wp Facebook: Orange Rocket

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Looking to boost your retail strategy for the upcoming year? Michelle Whelan, Chief Client Officer UK, has revealed the latest insights on connected commerce media in this must-read article. #WeAreVML #ConnectedCommerce #RetailTrends

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Last week Entropy held the UK advertiser trade body ISBA's first ever session focussing on Amazon ads. We took members through a case study showing how our faster, cheaper approach to Marketing Mix Modelling (MMM) can be used to measure and optimise the channel for incremental sales. Amazon spend still dominates retail media spend globally. However, as the discussion with some of the largest advertisers in the UK confirmed the majority don't measure and optimise it optimally for incremental sales. What is the consequence of that? Well, simply put you almost certainly could be making your budget work significantly harder by maximising its effectiveness and efficiency. If you'd like to be taken through the case study for your brand feel free to get in touch. You can also read a short summary of our approach via the link in the comments. #amazon #amazonads #retailmedia #mmm #marketingmixmodelling #econometrics Bobi Carley Mark Willock Stephen Chester Nicholas Louisson

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🛎 Our Latest Mini Blog is out now!! 🛎 Packed with the latest news, information and Amazon gossip, grab a brew, sit back and enjoy! #ventureforge #amazonexperts #amazonagency #amazongrowth #amazonstrategy #amazonseller #amazonvendor #amazonchargebacks

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