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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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Looking to boost your business's lead generation efforts? The Marketing Centre's Lead Generation Pulse Check will help you gain valuable insights and actionable tips to enhance your lead generation strategies.. Start now > https://bit.ly/3JL9LhG #themarketingcentre #LeadGeneration

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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If you are an agency working with Account-Based Marketing teams this course is designed with you in mind. There are still some places available on our next course starting June 5 . More details here https://lnkd.in/ejGUneUN #ABM #B2B #Marketing #Training #Partnership B2B Marketing

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Organising messages on hold for your company is easier than you think. Read our step-by step guide and learn why it’s so important for YOUR customers to listen to key information when they are on hold. This not only gives your callers an enjoyable experience, they will also learn so much more about you as a business. Check out latest blog to learn more: https://bit.ly/4cmlrUG

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Yep! You heard us right ✅ Break through the noise and stand out from other agencies with empowering training in The Marketing Performance Framework® Get in touch and get ready to unlock your license opportunity 💜 https://lnkd.in/eq64E9u6 #traininglicense #marketingstrategy #marketingperformanceframework #marketingagency

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Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

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What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

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Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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Hey there, UK business owners. Want to dominate local search? Listen up. First, claim your Google Business Profile and keep it updated. Next, get those local citations on directories like Yell and Thomson Local. Third, encourage customer reviews - they’re gold. Fourth, optimize your website for local keywords. Fifth, create location-specific content. Sixth, make sure your NAP (name, address, phone) is consistent everywhere. Seventh, use schema markup for local businesses. Eighth, get involved in local events and partnerships. Ninth, leverage social media for local engagement. And finally, don’t forget mobile optimization - it’s crucial. Implement these tips and watch your local visibility soar. Which one will you try first? #seo #localseo #ukseo #londonseo #septips #londonbusiness #ukriots #londonriots #ukriots2024

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Building a successful Account-Based Marketing (ABM) programme requires more than just a great strategy—it demands the right expertise and a strong foundation. At Inflexion Group, our team of experienced practitioners understands what it takes to deliver results. Whether you’re launching an ABM initiative, refining your objectives, or seeking tailored training, we’re here to help you make it happen.   In her latest blog, Executive Consultant Dorothea Gosling breaks down the essential strategies for ABM success, highlighting the critical role of building a solid team foundation.   https://bit.ly/4fUrstR   #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingInnovation #TeamSuccess #BusinessGrowth #InflexionGroup #MarketingLeadership

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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The UK has witnessed its most significant upward revision to marketing budgets in a decade, with companies’ financial prospects at their most positive in nearly three years, according to the latest IPA Bellwether Report. This positive trend presents an opportunity for the direct mail industry, which has emerged as a major beneficiary of this increased spending. https://lnkd.in/gcKN_SE7

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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Creating consistently high-quality content is a major challenge for many marketers. 🤔 At Keys Marketing Agency, we specialise in overcoming this hurdle with effective B2B marketing solutions. ✅ 🎯 Let's connect and transform your marketing strategy together: www.keymarketing.co.uk 🔑 📱 #MarketingSuccess #DigitalStrategy #DigitalMarketing #B2BMarketing #ContentCreation #socialmediamarketing

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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📈 Transform Your Marketing Campaigns with Real-Time Data Streaming! Curious about how data-driven strategies can revolutionise your marketing efforts? Dive into the latest insights on how UK businesses leverage data streaming to enhance efficiency and drive success. Discover the benefits: 1. Faster decision-making 2. Increased efficiency 3. Enhanced campaign accuracy 4. Improved business agility 5. Higher project speed 6. Better resource allocation Learn how real-time data can propel your marketing to the next level. Read the full article now https://lnkd.in/eWKXZG5D #Marketing #DataStreaming #RealTimeData #BusinessGrowth #Efficiency #LDMarketingConsultant‍

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