Matt Chinn

Three principles to maximise ✨out-of-home effectiveness✨ Talon's Head of Effectiveness, Emily Alcorn, explains why brand owners need to optimise their approach to harness #OOH advertising's core strengths. Emily also shares her three principles to get the most out of OOH effectiveness: 1️⃣ There is no creative effectiveness without media effectiveness 2️⃣ Dynamic and reactive content are king 3️⃣ OOH’s strengths are best harnessed and deployed together Find out more on WARC: https://lnkd.in/eZjCeXZV?

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Incrementality is a hot topic at the moment. With Google Ads CPCs up >50% over the past 5 years, measuring the actual impact of your campaigns is more important than ever to help optimise budgets to drive actual impact on the bottom line. We've shared our thoughts on this topic and answered the most asked questions that we get asked by clients. https://lnkd.in/evHWqrJv

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IGNITE – available on demand now!🔥Watch these sessions at the link in the comments... 👓 Mark Ritson on how not to mess up your brand ☠️ Liquid Death on the importance of humour 💼 Brands in the boardroom with Marketing Week, YouTube, Virgin Atlantic & the IPA (Institute of Practitioners in Advertising) 🏆 Kantar BrandZ UK most valuable UK brands and the Blueprint to Brand Growth ⚡ AI-powered effectiveness with Reckitt & Virgin Media O2   #KantarIgnite #BrandGrowth #Brands

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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With people spending 70%* of their time outside, how could out-of-home advertising not be a powerful tool?   Discover the secrets of impactful OOH advertising as Katie Docherty explores standout campaigns. Learn how brands are breaking the mould and grabbing attention in a crowded market.   Don't miss out on these insights into successful OOH Strategies.   #OOHAdvertising #BrandStrategy #Marketing #BrandAwareness *https://lnkd.in/dXy4-RK

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Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

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Running Ads on a tight budget? 💸 You don’t need a massive spend to see great results - just a smart strategy! 🎯 Focus on targeting the right audience, optimising your Ad copy, and testing variations to find what works best. Efficiency is everything when making every pound count. Ready to take your Ads to the next level? Get in touch! #ScribeSolutions #socialmediagrowth #socialmediatips #digitalmarketingtips #socialmediastrategy #DigitalMarketing #digitalmarketingexpert #adcampaign #marketingstrategy #digitalmarketingstrategy

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At B2B Ignite 2023, Antonia Wade, CMO of PwC, challenged the traditional marketing funnel, offering a new way for B2B marketers to think which accommodates the multitude of nuances in buyer behaviour. Ahead of B2B ignite 2024 on 3 July, you can now watch the session on-demand to learn how to reappraise channels and content according to buyer needs, and gain tips on assessing brand, gauging ROI, choosing/using tech and resetting your relationship with sales. Watch the session: https://okt.to/EVhQgx #b2bignite

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Did you know that OOH has an online sales multiplier of 1.7, meaning for every £3 spent in store due to OOH, £2 is spent online! Brilliant 'Clicks and Mortar' webinar yesterday from GroupM hosted by Tom Jameson and in partnership with Cebr, Clear Channel UK, Global and JCDecaux, unveiling new research showing how OOH drives ecommerce spending plus a deep dive into key categories. As the latest AA/WARC figures show, last year only three channels grew and these included Online and OOH, showing that the two-screen future of Online and OOH has arrived. This webinar is a must-see. #insight #OOH #DOOH

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Let's talk video content... Here's what stepping up your video game can do for your business 👀 Boost Engagement: Grab and hold your audience’s attention in a way that static images and text just can't. 💸 Increase Conversions: Transform viewers into dedicated customers with compelling calls to action. 📱 Optimise Mobile Reach: Reach your audience anywhere, anytime—they're all on their phones! ❤️ Deepen Emotional Ties: Create lasting bonds through stories that resonate and evoke feelings. 📚 Educate Your Customers: Deliver powerful insights and valuable information that make your audience smarter.

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Elizabeth Alcott sees ROI where other's don't. Our Senior Digital Account Director shares how brands can leverage short-form video and first party data to get and stay ahead. Download our Digital Marketing Trends report to find out how you can drive growth and realise ROI: https://hubs.li/Q02sPh830.

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Did you know that only 3% of marketing agencies in the UK are Google Ads Partners? Ads Partners are recognised by Google for having the skills and expertise to optimise your campaigns and help you to get results - Swipe to find out why you should partner with one of the top agencies in the UK! Ready to grow your business with an Ads Partner? Visit us now for your FREE marketing audit. #Marketing #DigitalMarketing #PartnerAgency #GoogleAds #MarketingStrategy

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Is your marketing strategy genuinely unlocking its full potential? 🚀 Growth doesn’t happen accidentally—it results from deliberate, inspired action. To create impact, we must approach our digital strategies with a fresh perspective that blends creativity with purpose and clarity. Our latest video delves into insights designed to energise your approach and inspire intentional progress. Sometimes, all it takes is a shift in mindset to turn a challenge into an opportunity. 💡💪 Ready to elevate your strategy? Visit www.katipodigital.com for resources to fuel your next breakthrough.✨ #MarketingStrategy #DigitalTransformation #InspirationForGrowth #ProfessionalDevelopment #KatipoDigital #LeadershipMindset #SuccessDriven #IntentionalMarketing #GrowthMindset #BusinessStrategy#SuccessDriven

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Measurement’s a mess! Nearly two thirds of advertisers in the UK and USA still rely on last click attribution to optimise campaigns. And that’s not just a little bit sub-optimal. It’s very costly.💰 If you choose using last click, you miss channels that work earlier in the purchase journey, even when they are the best thing for you. The middle pie is data from Analytic Partners – it shows that with last click, you miss out on 35% of possible sales achievable for your budget. We get it, it’s understandable, last click is sticky. Perhaps you’ve made decisions using it in the past and it would be a climb down to change them now. Or, maybe it’s just that the numbers are always there and changing for something else would mean less or slower access to intel. But it gets the answer wrong. It’s no wonder the right-hand pie shows 40% of marketers are worried about measurement. If you’re one of them, and you want a simple run down of why it’s a problem, how to fix the mistakes your business might have made in the past, and what to do instead, you need our course Scaling Up Works. 🚩 It starts 15th October, and you can sign up here: https://lnkd.in/e9h5H3vy. For group bookings or questions, contact Imogen Howard via [email protected] For marketing analytics and econometrics consultancy contact [email protected] #marketing #data #training

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