Scott O'Brien

Cold Outreach isn't dead, but tradtional "leadgen agencies" are I talk to 50+ prospects per month (all online B2B business owners) They all been sold to a dream before by a leadgen agency on how this magical 'cold email strategy' will bring in an influx of clients But only to find out after 2-3months that they did not book even a single appointment Here's why: - no specialized attention to each client - same copy paste messaging templates as their 10 other clients - no effort on build sales assets - zero importance on follow-ups - focused on only one channel of acquisition - same lead sources This is how most leadgen agencies operate, and I can tell you better that anyone else because that was me 2 years ago So what does it take for you to win in the cold outreach game? It all starts with the specialized sales attention Imagine having an experienced SDR in-house - He's constantly doing market research - Building new offers - Finding upsell & crossell potential - Finds unique lead sources - Send Personalized outreach messages - Does cold email, LinkedIn and cold call outreach simultaneously This is what proper sales looks like 📝You get reports every week from your SDRs 💡You hear new ideas from their market research 📈You see a healthy pipeline This is what it takes to succeed in the outreach game today Stop being cheap and working with pay-per-appointment lead generation agencies And hire some SDRs DM me and I'll set you up with some commission-based SDRs

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There's gold buried in your lost customers. I say that because large numbers (about 1 in 4) will come back if you approach them strategically. And when a lost customer returns, they generate more revenue than a new customer.* Join Marcus Cauchi and I, for a three-part webinar series to learn the ins and outs of winning back your own lost customers. There's a link in the comments of the post below. * Sources: Customer Winback Benchmark Study and V. Kumar's Winback Study featured in the Harvard Business Review March 2016

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How To Create Big Windfalls Of Additional Revenue (An extra 5/6 figures/month) Without Having To Generate New Leads Watch the video below 👇🏽 If you want to see how this could work in your business and your already at a 7 figure revenue with at least 10,000+ on your database then message me and we can jump on a complimentary call to identify a clear plan

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Be sure to save this miniseries so you can optimise your social media platforms too If you’d like. #socialmediaconsultant #socialmediacoach #socialmediahelp #Leads #FinancialAdvisor #MortgageBroker

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If you use HubSpot, its likely the biggest tech investment you make into your sales team every year. But it still only has as much value as you put into it. Follow these folks to stay on top of your HubSpot game and in the know on all of the latest value coming out of the orange corner 🧡 Matt Bolian at Supered⚡ - integrations and 'how-to' videos for parts of HubSpot you probably din't even know existed. Chris van Praag⚡️ at Supered⚡- One of the most entertaining men on LinkedIn and a ripping bloke too. The only way his videos could be more beneficial to the feed would be if he somehow became linked with HubSpot... and then that actually happened. Max Cohen 🧔🏻 at hapily - Unique and niche apps being built for the HubSpot marketplace that could be the small inclusion making a massive difference in your CRM use in 90 days from now. Kyle Jepson at HubSpot - his enthusiasm for the HubSpot ecosystem and all that its creating is second to none. His content is both entertaining and educational. The content these guys release is as good as it gets for ambitious HubSpot users. Strongly suggest giving them a follow! #sales #hubspot #crm #ecosystem #follow

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Your Adwords PPC runs at £9/click. Your website converts PPC to enquiries at 2%. = average £450/Lead. Your sales team closes PPC leads @10%. = £4,500 PPC spend per sale. 👇👇👇👇 Under common metrics like this, every opportunity for discussion in the B2B sales journey is a high value commodity in its own right. Would you consider routing a £450 lead to a bot? How about 10/day? Of course you wouldn’t. Yet the vast majority of the SME webchat examples I’ll see this week are doing exactly that, using a bot-flow built to fill out back-end forms and promising “we’ll be in touch soon”. And every single one will be a lost opportunity. 👉 More conversations. The day we switched our webchat from a complex bot-flow, to a beautifully simple “I’m here right now and I’d love to help”, we saw a multi-fold uplift in webchat volume.  Every conversation routed to a live agent in seconds, with nothing missed. 👉Better conversations. We also started converting those webchat leads at a far higher rate.  Because time is of the essence when interest is browsing. 👉Increased site conversion. Webchat went from being an inconsequential addition, there because everyone else had it… to a primary medium for our highest converting web leads, and significantly improving overall site conversion. That meant we could spend more on PPC and Display traffic sources. 👉Improved outbound lead rates. It also meant we generated greater lead volumes from our email outreach, because believe it or not, email drives a higher volume of web visits than email responses. 👉The Summary Hard to believe such a small tweak from bot to agent could make such a difference in so many areas, but it’s true, we saw: ✅More conversations ✅Better leads ✅Increased site conversion ✅Improved outbound lead rates 👉And what did it cost? Nothing. It also laid the groundwork for something we saw so much value in that we ended up building a pre-optimised webchat directly into the Sopro platform.  Now layered with all sorts of slick additions like prospect recognition and personalised greetings. The results speak so loudly that we've now made Sopro webchat 100% free to all customers, just to boost ROI when using Sopro. Not a special offer, just free to all users forever. Delivered via the Sopro plugin, activated in minutes and set up to initiate conversations and connect buyers with your team in seconds. Is your webchat delivering to its potential? #AI #LiveChat #Outbound #SalesEngagement

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Pete, Matt, Alex, Jeff, Jeremey, Andy, Tanner, Nick, and Antony. These were the names of the people who had the “best sales training on You Tube”. Where are the women? Where are sales training videos by women for women?? Is it just that the guys have better SEO abilities (I don’t think so personally) or is there really just a huge hole in the industry? #womeninsales talk to me! Who do you think is the best female sales trainer out there? Let’s amplify them! Women Sales Club Women in Sales Women in Revenue Women Sales Pros

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1 growth limiting mistake I’ve seen advisors make recently… And it’s super easy to fix… Not tracking leads properly. Have a spreadsheet with all your leads: - Know how many enquiries you get - Know how many book an appointment - Know how many showed up - Know how many became customers - Know how many buy protection Track everything... - You’ll spot bottlenecks - Know what to improve - And you’ll be able to reuse this data to get more customers in the future! Marketing is a numbers game. Make sure you know them! #marketing #mortgageindustry #mortgagemarketing #financialservices

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Which Lead Is Better? [Let me know in the comments] Stop focussing on leads... start focussing on buyers. I speak with 25+ business owners, marketing managers and sales managers a month... They're obsessed with the metrics... - How many leads they are getting - Whats the CPL (cost per lead) - How to lower CPMs - Ad CTRs And while important... We see people with amazing metrics... But terrible sales performace... Why... They are optimising for the wrong thing. They are optimising for leads... not buyers. A relentless focus on quantity and 'cheap leads' gets them... - bad leads - poor show-up rates - not enough sales - and abysmal ROI from their ad spend Que storytime: Recently we onboarded a new client... And we found out they were getting gaslit by their previous agency. They were getting 'amazing performance' on ads... But had no sales to show for it. After spending $100k on ads. So we designed them a new campaign... → new ads → new offer → new landing page → new emails → new sales process Focussed all on quality, in-market, ready-to-buy leads... Getting name, email and phone number only was absolutely unacceptable. Especially because their client value is $30,000. So we reworked the campaign... and added a tough vetting and lead qualification process. Leads could only book in after providing... - their savings amount (in a range so not too personal) - when they wanted to solve the problem - if they owned a house already (important in the investing space_ - what their biggest challenge was that was stopping them - what was the #1 thing they needed help with We built this off the BANT qualification framework I learned from the startup & SAAS world. Getting the Budget, Authority, Need and Timeline of a person prior to a call is HUGE. Now as expected... Lead costs are up... They tripled. Going from $21 to $63... But we don't just have 'leads'.... We have in-market buyers looking to make a decision RIGHT NOW. So be careful on what you are optimising for... And always be optimising for qualified leads that are in-market. 👉 Now let me know in the comments - have you seen something similar before with poor quality leads? Matt Craike 👆 Follow me for practical strategies and tactics to get more high-quality leads that convert into buyers P.S. Some of you might be asking how to get such personal information from a stranger using ads? Well... it all starts with your Offer and designing something thats irresistible to your market... We have a step-by-step masterclass which I'll put in the comments. TLDR: Pay peanuts... get monkey leads 🙈

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Struggling to find relevant UK influencers for your B2B SaaS product? 🇬🇧💂 Say no more! Grab our FREE list of the top 100 UK 🇬🇧 LinkedIn influencers tailored for B2B SaaS audiences. Comment "+" to get yours 👇😉 When we started collaborating with B2B influencers the biggest challenges were the following: ↳ Where to find the right influencers? ↳ How to verify if their following is real? Influencer marketing platforms provided us with 33 databases with profiles with over 20K followers. The last post on some of the pages was made a year ago, with a total of 23 likes 🤯 Our solution was to handpick the right influencers. In this free drop, our curated list includes UK influencers from various industries suited for B2B SaaS. What's inside? ✅ Influencer Profiles: Top 100 UK influencers with relevant B2B SaaS audiences, complete with their industry and LinkedIn stats. ✅ Audience Insights: Detailed demographics and interests of influencer audiences for better targeting. ✅ Key Metrics: Follower counts on Jun’24. This is a free resource to help more great LinkedIn creators with authentic following connect with cool B2B SaaS products. We at Kudos Narratives truly believe that this match is made in heaven! 😉 Comment to get access, like and share 💙 🇬🇧

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"Video Funnel" Video is a powerful tool for guiding potential customers through the marketing funnel.Strategic video content can effectively move prospects through each stage of the buyer's journey.Leverage the power of video to transform potential customers into loyal clients. Get in touch if you'd like us to create videos you! [email protected] #motionpopmedia #videos #marketingmanagers #Marketing #creativedirectors #brandheads #founders #D2C #B2B #videoproduction #videomarketingfunnel

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Here's 3 reasons why your website is costing you from winning business 👇 1️⃣ It can be a lead generator for your business 2️⃣ A poor website reflects poorly on your business 3️⃣ It will most likely be your customer's first impression of you Don’t keep neglecting your website. The best time to start was yesterday, the second best time is today.

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