Metric Labs

Google Analytics 4 Segments are a game-changer for understanding your audience, but they can be tricky to navigate for beginners. Our latest blog explains the basics of GA4 Segments—what they are, how they work, and how they can help you uncover meaningful insights to improve your strategy. If you’re looking to get started with GA4, this guide simplifies everything you need to know. ➡️ Read the full article here: https://lnkd.in/emK4sNvh #GoogleAnalytics4 #GA4Segments #DataAnalytics #DigitalMarketing #MetricLabs

HAVE YOU SIGNED UP TO OUR LAB REPORTS 📰 Our monthly newsletter features life at Metric Labs, Monthly blogs on Data Analytics, Monthly blogs on Performance media, Step by step guides and much more! Sign up here: https://lnkd.in/gdzS6VZc

🔸 Introducing Brand Match Lists in Google Ads Google Ads continues to innovate with the launch of Brand Match Lists, a powerful new feature designed to give advertisers unparalleled control over their campaigns. This update is particularly valuable for managing brand-sensitive strategies, offering refined targeting capabilities to maximise relevance and ROI. Explore our detailed blog for insights on how this tool can elevate your advertising strategy. 👉 https://lnkd.in/gkBRGvjm #GoogleAds #DigitalMarketing #PPCStrategy

Broken links aren’t just a user experience issue—they can disrupt your data and harm your website’s performance. But with Google Analytics 4, tracking and fixing them is a breeze! 🌐💡 Our latest blog walks you through the process of identifying broken links using GA4. Whether you're managing an eCommerce site or a content-heavy platform, these insights are a must-have to keep your site running smoothly. Read more here: https://lnkd.in/gySseN9n #GoogleAnalytics4 #WebsitePerformance #BrokenLinks #DataAnalytics

🌟 November 2024 GA4 Updates You Need to Know 🌟 This month, Google Analytics 4 unveiled powerful features to level up your data analysis and campaign performance: 🔹 Custom Channel Groups: Now supports manual ad content, offering flexibility in channel analysis. 🔹 Merchant Centre Recommendations: Fix disapproved products directly via GA4 for improved Shopping ads and organic traffic. 🔹 Customer Match: Leverage first-party data to expand audiences and improve remarketing. 🔹 Cost Data Import Enhancements: Gain insights even with unmatched data, for a clearer picture of ad performance. 🔹 API Quota Log Report: Enhanced transparency and control over API usage and account data access. Which update will make the biggest impact for your team? Share your thoughts! 👇 #GA4Updates #GoogleAnalytics4 #DataDrivenMarketing #DigitalAnalytics #IndustryNews

It’s a Dopa donburi office lunch day 🍽️ 😍

🔸Linking Google Ads with GA4 offers a clear view of what happens before and after the click. From tracking user behaviour to optimising targeting, connecting these tools is a straightforward way to get more from your data. Our quick guide walks you through the setup – see how it can help you refine your campaigns! Read here: https://lnkd.in/gaVBgBhX

Google Ads just introduced a new policy, capping access to historical data at 11 years. This change could have significant impacts on your long-term campaign analysis and optimisation strategies. Learn how to adapt and make the most of your available data in our latest article! 📈 https://lnkd.in/grDDUfKZ #GoogleAds #DigitalMarketing

See How Metric Labs Helped Phonics Australia Boost Ecommerce Sales with Paid Search Phonics Australia partnered with Metric Labs to enhance their online presence and drive ecommerce growth. By implementing a strategic paid search approach, we helped them reach key audiences and improve their digital performance. Key results include: ✔️ 10.21x return on ad spend ✔️ $5.21 cost per conversion ✔️ 17.34% conversion rate Check out our case study to learn how paid search can generate impactful results for your business. https://lnkd.in/gS-n-Cqc

Friday night catch ups at Nakano Darling! Thank you for the feed Vincent Maneno 🔸