SocialSellinator’s Post

𝐇𝐨𝐰 𝐔𝐬𝐞𝐟𝐮𝐥 𝐈𝐬 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬’ 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐒𝐩𝐲 𝐓𝐨𝐨𝐥 𝐅𝐨𝐫 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬? 𝐀𝐝𝐬 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐂𝐞𝐧𝐭𝐞𝐫 In 2023, Google launched Ads Transparency Center — its own version of the Meta Ad Library and other spy services, which publicly displays ads from advertisers using the Google Ads platform. 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐜𝐚𝐧 𝐮𝐬𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐂𝐞𝐧𝐭𝐞𝐫 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬? Advertisers have two options for using Google Ads Transparency Center: 1. Searching for competitors' ads in the Google Ads Transparency Center library 2. Analyzing advertising on other platforms 𝐒𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬' 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐂𝐞𝐧𝐭𝐞𝐫 𝐥𝐢𝐛𝐫𝐚𝐫𝐲 The simplest method to scrutinize competitors' advertising strategies and campaigns is to search for them directly at adstransparency.google.com. The built-in filters enable sorting ads based on display period, advertising format, geographical location, and political or commercial activities. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐢𝐬 𝐬𝐞𝐚𝐫𝐜𝐡 𝐦𝐞𝐭𝐡𝐨𝐝, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐚𝐭𝐡𝐞𝐫 𝐝𝐚𝐭𝐚 𝐨𝐧: 1. The number of competitors' advertisements: A high volume may indicate extensive testing or larger advertising budgets, aiding in precise bid optimization. 2. Effective advertising formats: Identifying the dominant formats used by competitors provides insights into their audience. 3. Current ad creative approaches: Analyzing competitors' ad creatives unveils their promotional strategies, presenting opportunities for media buyers. If a media buyer has a list of competitors, they can research their advertising campaigns not only in the advertising library but also manually on other Google resources. Although this method is time-consuming, it has proven to be useful in cases where competitors use agency accounts like YeezyPay and don't show up in the Ads Transparency Center. If an advertiser doesn't want their creatives noticed by competitors in third-party or Google spy tools, trusted agency accounts from services like YeezyPay are preferable. We help avoid strikes and extend creative lifespan. YeezyPay's Website : https://lnkd.in/dEPD7DAx #GoogleAds #YeezyPay #AdsTips #AdsEducation

Will Google's Reign on the Search Ad Market Finally Dethroned by 2025? Who Will be the New Kings?" Surprising developments in the tech world suggest that Google's nearly two decades' dominance in the US search ad market could dwindle over the next few years. Backed by mounting competition from rising giants - TikTok, Amazon and pioneering AI startup, Perplexi, by 2025, Google may find itself dipping below a 50% market share for the first time. Will this mark an era of change? Or can Google reclaim its crown? In an attention-grabbing article titled "Google’s search ad market in US may go down below 50% after 10 years; how Amazon and TikTok may be responsible", it outlines why these tech goliaths pose a threat to Google's longstanding reign. Their extensive user base coupled with innovative advertising strategies are arming them with substrate to topple over. TikTok's out-of-the-box approach towards interactive content advertising is charming millennials and Gen Z alike. Meanwhile, Amazon is capitalizing on its vast array of products to provide highly personalized ads harnessing their big data algorithm power. Noteworthy as well is AI startup Perplexi! Are they ready to rewrite history? With machine learning technology running at their core for gathering dynamic data patterns - they probably could! As we countdown towards this anticipated shift – what will advertisers choose? The tried-and-test methods of the once sovereign ruler or will they opt for a breath of fresh air offered by these competitive platforms? Pause that scroll and join us as we delve deeper into what’s shaping our digital future! [Times Of India Article Link](https://lnkd.in/d5s7eBaV) #Google #TikTok #Amazon #Perplexi #AdvertisingOverhaul #TechNews #DigitalFuture #GenZAds #AIAdTech #MarketingShifts #PersonalizedAds

Will Google's Reign on the Search Ad Market Finally Dethroned by 2025? Who Will be the New Kings?" Surprising developments in the tech world suggest that Google's nearly two decades' dominance in the US search ad market could dwindle over the next few years. Backed by mounting competition from rising giants - TikTok, Amazon and pioneering AI startup, Perplexi, by 2025, Google may find itself dipping below a 50% market share for the first time. Will this mark an era of change? Or can Google reclaim its crown? In an attention-grabbing article titled "Google’s search ad market in US may go down below 50% after 10 years; how Amazon and TikTok may be responsible", it outlines why these tech goliaths pose a threat to Google's longstanding reign. Their extensive user base coupled with innovative advertising strategies are arming them with substrate to topple over. TikTok's out-of-the-box approach towards interactive content advertising is charming millennials and Gen Z alike. Meanwhile, Amazon is capitalizing on its vast array of products to provide highly personalized ads harnessing their big data algorithm power. Noteworthy as well is AI startup Perplexi! Are they ready to rewrite history? With machine learning technology running at their core for gathering dynamic data patterns - they probably could! As we countdown towards this anticipated shift – what will advertisers choose? The tried-and-test methods of the once sovereign ruler or will they opt for a breath of fresh air offered by these competitive platforms? Pause that scroll and join us as we delve deeper into what’s shaping our digital future! [Times Of India Article Link](https://lnkd.in/dEG-HRu8) #Google #TikTok #Amazon #Perplexi #AdvertisingOverhaul #TechNews #DigitalFuture #GenZAds #AIAdTech #MarketingShifts #PersonalizedAds

Shifts in the Search Advertising Landscape Google has been the undisputed champion of search advertising for years, but that might be changing. With new competitors like TikTok stepping in and AI reshaping the game, Google’s dominance is under pressure. TikTok is now letting brands target ads based on what users are searching for, making it a real contender. Plus, an AI startup called Perplexity is planning to roll out ads with its AI-generated answers, moving beyond just subscriptions. Research shows that Google’s share of the U.S. search ad market could drop below 50% for the first time in over a decade. Amazon is also grabbing a piece of the pie, as more shoppers start their searches there. This shift is exciting for advertisers who’ve been craving more options. Google is trying to keep up by introducing new ad formats, but the landscape is changing fast. What are your thoughts on these developments? Do you think Google can maintain its lead?

"Google has a 91.02% market share in search volume, according to July 2024 data from StatCounter. Its next closest competitor, Bing, has a 3.88% market share worldwide. Google faces threats, as users—and advertisers—turn to retail websites like Amazon and social media sites like TikTok, which launched new search ads last week." #trends #paid #search #advertising #social #retail #ads

The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think? 💡 #AI #data #digitaladvertising #digitalmedia #gmail #google #playstore #roi #search #smbmediaconsulting #stefaniebeach #youtube

BREAKING THE GOOGLE CYCLE Many of the biggest internet businesses were built on paid search, back when it was cheap and expanding every day. But search has gotten progressively more expensive year after year, and search volume isn't growing anymore. Now, post-Covid economics have caused brands to retreat even further into Google in search of “safe” revenue, which has only driven CPCs higher. If over exposure to paid search as a channel is a growth problem for your brand we are putting on an event packed with content on how to turn this around. https://lnkd.in/dHcMxcfP

Is Perplexity's leap into advertising a bold move or a premature misstep? Let's dissect. Perplexity, the AI-driven search engine (or 'answer engine' as they would prefer us to say), is making a play for the advertising big leagues. With 2 million downloads and 230 million queries a month, they're not just dipping their toes in the water—they're diving headfirst into the deep end. But here's the rub: they're opting for a CPM model in a world where attribution is king. I can't help but raise an eyebrow. We're in an era where every click, every view, every engagement can be tracked and attributed. So why would Perplexity, a GenAI search engine that should, in theory, be at the cutting edge of technology, choose a model that feels like a step back? Let's not forget, we're talking about an industry dominated by giants like Google, where CPC—cost per click—reigns supreme. It's a model that aligns perfectly with user intent and ad performance. You click, they pay. Simple, effective, and most importantly, measurable. Perplexity's pitch is all about seamless integration and enhancing user experience. But can they truly deliver on that promise with a CPM model? Or is this a classic case of prioritising ease over effectiveness? As marketers, we're constantly told to innovate, to disrupt, to challenge the status quo. But there's a fine line between innovation and jumping the gun. Perplexity's move is bold, no doubt. But is it too early? And does it really make sense to follow a CPM model when the power of attribution should be harnessed to its full potential? I'm all for shaking things up, but let's not forget the lessons learned from those who've tread this path before us. Google's flirtation with increasing ad load for revenue's sake is a cautionary tale. Take note—don't fall into the same trap. #Perplexity #AdvertisingStrategy #MarketingEvolution

What's new; paid search and social 🚀 ⚡️ Microsoft have introduced Performance Max "brand lists", which allow advertisers to exclude ads from appearing alongside specific brands ⚡️Google is now expanding the rollout of Merchant Centre Next to all accounts, with simplified product management and enhanced features ⚡️Meta has added overlay ads to instagram reels, offering new ad placements in the form of banner ads to capture users ⚡️Amazon have expanded their ad offering for non-Amazon sellers ⚡️ X have launched AI-powered “Trend Genius” ads to help advertisers tap into trending topics on the platform Stay tuned for more updates and insights to help you navigate the ever-changing world of ecommerce and digital marketing! #ppc #paidsearch #paidsocial #ppcnews

🚀 Exciting news for digital marketers! Google Ads has rolled out new updates globally, enhancing campaigns with innovative features: 1️⃣ Video Enhancements: Utilizing Google AI, videos are now flipped/shortened for optimal placement on YouTube in PMax, Demand Gen, VAC, & App campaigns. 2️⃣ Improved Image Generation: Introducing the new Imagen 3 model tailored for ad performance, generating visuals for PMax, Demand Gen, App, & Display campaigns, offering you control over the content. 3️⃣ Shareable PMax Ad Previews: Easily share previews, including product feeds and travel objectives, with recipients without requiring a Google login. 4️⃣ New PMax Experiments: Soon, experiment with asset additions beyond product feeds & explore final URL expansion options. 5️⃣ PMax & Shopping Campaign Alignment: Ad Rank now determines which campaign serves ads when PMax & Standard Shopping target the same products, simplifying interaction across campaign types. For further details, check out the link: https://lnkd.in/ejvZWUpY Stay ahead of the curve with these cutting-edge updates! #GoogleAds #DigitalMarketing #CampaignEnhancements 🌟