Pixi News’ Post

Microsoft Ads outperformed Google for some PPCExpert clients, thanks to Diginius tools. Find out how $250k in extra revenue was achieved in 12 months: https://lnkd.in/e5wte-5R #AdBudget #DigitalMarketingSuccess #EcommerceAds #ROASBoost

Google Ads launches new tool that automatically generates performance reports #ppcadvertising #ppcmarketing #ppc #googleads

Facing unexpected account suspensions? YBA PPC used Diginius to navigate Microsoft’s processes and resolve issues in just two weeks. See how swift support saved the day: https://lnkd.in/e5wte-5R #AdAccountHelp #PPCStrategy #DigitalSupport #ProblemSolving

FYI: Google Ads introduces "Solutions" for Easier Automation and Reporting: Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows. #digitalmarketing #marketing

Wondering how you can supercharge your campaigns? Read all about the latest product enhancements by our partner, Microsoft Advertising in this detailed roundup: https://lnkd.in/ddQiRRy8 #ProductUpdate #MSFTAds #DigitalMarketingSolutions

Did you know Microsoft Advertising can reach affluent & niche markets like healthcare & finance? Learn how Otavation expanded reach & grew ad spend by 39% with Diginius: https://lnkd.in/e5wte-5R #MarketExpansion #AdSuccess #MicrosoftPartner #MarketingTips

Exciting news from Microsoft Advertising - Maximise Conversion Value is now available for all search and shopping search campaigns, not just smart shopping campaigns. With this bid strategy, your bids will be optimised in real-time to maximise total conversion value within your budget. Additionally, you can choose to set Target ROAS if you have specific ROI goals. Don't miss out on these new features! Read more: https://bit.ly/3vZnaiY How do you maximise conversion value? #MicrosoftAdvertising #MaximiseConversionValue #AIImageCropping #ClickID

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠: 𝐓𝐡𝐞 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐖𝐚𝐲 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 In the fast-paced world of #digital #marketing, managing ad campaigns can be challenging, especially when trying to maximize performance with manual bidding. That’s where 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 comes in, making it easier for businesses to optimize their campaigns and drive better results. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠? #Smart #Bidding is a machine-learning feature within Google Ads that automatically adjusts your bids to help you meet your specific goals, such as increasing conversions or maximizing return on ad spend #(ROAS). Unlike #manual bidding, #Smart #Bidding uses real-time data signals, like device, location, time of day, and even the user’s search intent, to set optimal bids for each #auction. 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 1. Target CPA (Cost Per Acquisition) 2. Target ROAS (Return on Ad Spend) 3. Maximize Conversions 4. Maximize Conversion Value 𝐖𝐡𝐲 𝐔𝐬𝐞 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠? • Data-Driven Decisions • Improved Performance • Saves Time 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 Switching to #Smart #Bidding is simple. In your #Google #Ads #campaign settings, you can choose a specific #bidding strategy based on your goals (e.g., #Target #CPA or Maximize Conversions). You’ll also want to ensure your conversion tracking is set up correctly to feed the necessary data into #Google’s machine #learning. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 is a powerful tool that #leverages machine learning to optimize #ad #performance in ways manual #bidding can’t match. Whether you're aiming for more #conversions or higher #returns on #investment, #Smart #Bidding can help take your #campaigns to the next level. #GoogleAds #SmartBidding #DigitalMarketing #PPC #AdStrategy #MarketingTech

𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐚𝐯𝐞 𝟗𝟗% 𝐨𝐟 𝐰𝐚𝐬𝐭𝐞𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐟𝐫𝐨𝐦 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬? Google has been pushing its AI and automation developments to Ads Manager and media buying, often at the cost of advertisers' money. It’s more important than ever to have the right safeguards in place when building a new Google Ads campaign. In this short video (2.51 minutes), I show an essential setting that can save you 99% of ad money that would otherwise be wasted on low or irrelevant traffic. Like & comment “𝐇𝐀𝐂𝐊” and I’ll share the link to the video with you. #googleads #ppc #agency #ppcexpert #digitalmarketing #marketing #performancemarketing

#GoogleAds has recently announced that all new search campaigns will default to #broadmatchkeywords 💻 This significant update aims to simplify #keywordmanagement by allowing Google’s algorithms to handle the broad matching, which pairs keywords with relevant search queries. The change is intended to enhance campaign performance through #SmartBidding, leveraging real-time data to optimise bids and improve ad relevance. While some marketers are wary of #broadmatch due to concerns about irrelevant matches, Google has provided evidence from various advertisers who have seen positive results, including increased conversions and revenue growth. We would only recommend this however if you are working with larger budgets. This shift highlights the evolving landscape of #paidsearchmarketing, where #automation and #machinelearning are becoming more integral. If you have any more questions on this or would like our help with your #paidadvertising campaigns, please get in touch with #socialland today - 📞 07821 659207 ✉️ [email protected] #PaidAds #Google #DigitalMarketingNews #EssexDigitalMarketing #Essex #DigitalMarketing