MMH News’ Post

Want to expand beyond Google Ads? Otavation did just that with Microsoft Advertising & Diginius. Their results: improved campaigns and 39% YoY ad spend growth. Learn more: https://lnkd.in/e5wte-5R #AdPlatforms #MarketingSuccess #ClientResults #DigitalGrowth

Success isn't just about what you've accomplished, but the challenges you've overcome along the way. 🚀 Recently, I came across an insightful piece that reminded me of the changing landscape in paid media, especially regarding Google Ads and Microsoft Advertising. There's a potent shift occurring in how advertisers can optimize their campaigns to align with specific conversion goals. Such changes empower marketers to craft messages that resonate on an individual level, enhancing both the customer experience and return on investment. Think about it: every challenge presents an opportunity for growth and innovation. Have you experienced any transformations in your approach to digital advertising? Share your story! Let's inspire each other to navigate these dynamic waters together. 🌊 #DigitalMarketing #PPC #Advertising #MarketingInnovation #GrowthMindset https://lnkd.in/gBGaCcwY

Google Ads announces in-campaign experimentation for Performance Max: This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making. #digitalmarketing #marketing

Are you truly leveraging the power of digital advertising? 🚀 Many business owners overlook a crucial aspect – the intricate role of PPC in driving traffic and conversions. A common mistake is to treat all ad platforms alike but they couldn't be more different! From Google Ads to Amazon and Microsoft Ads, each platform has its distinct edge. Without an expert hand guiding your strategy, you'll likely miss out on untapped opportunities. Do you understand how each platform can contribute towards your growth goals? 🎯 Each one requires a unique approach and a nuanced understanding of your target audience. Don't let your marketing budget go to waste. Reflect on your digital strategy and ask yourself if you're reaping the maximum benefits. Need some guidance? Feel free to reach out, I'd be happy to help you unravel the potential of PPC to scale your business. #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #digitalmarketing #ppc

Are you truly leveraging the power of digital advertising? 🚀 Many business owners overlook a crucial aspect – the intricate role of PPC in driving traffic and conversions. A common mistake is to treat all ad platforms alike but they couldn't be more different! From Google Ads to Amazon and Microsoft Ads, each platform has its distinct edge. Without an expert hand guiding your strategy, you'll likely miss out on untapped opportunities. Do you understand how each platform can contribute towards your growth goals? 🎯 Each one requires a unique approach and a nuanced understanding of your target audience. Don't let your marketing budget go to waste. Reflect on your digital strategy and ask yourself if you're reaping the maximum benefits. Need some guidance? Feel free to reach out, I'd be happy to help you unravel the potential of PPC to scale your business. #GoogleAds #AmazonAds #MicrosoftAds #searchenginemarketing #digitalmarketing #ppc

Google Ads vs Microsoft Advertisements: Which is better for your business? 🤔 Read our latest blog to find out: https://lnkd.in/efaf2ERA 💬Let us know in the comment below what works better for you! #GoogleAds #MicrosoftAdvertisements #DigitalMarketing #KeyPrinciples

Exciting news from Microsoft Advertising - Maximise Conversion Value is now available for all search and shopping search campaigns, not just smart shopping campaigns. With this bid strategy, your bids will be optimised in real-time to maximise total conversion value within your budget. Additionally, you can choose to set Target ROAS if you have specific ROI goals. Don't miss out on these new features! Read more: https://bit.ly/3vZnaiY How do you maximise conversion value? #MicrosoftAdvertising #MaximiseConversionValue #AIImageCropping #ClickID

Supercharge Your Campaigns with Google's New 'Accelerate with Google' Hub #Googleads #marketingnews #onlinemarketing

We just received an email from Microsoft Advertising announcing that auto-generated assets (headlines and descriptions) will be enabled for our existing campaigns later this week. Who knows, maybe on Friday night 😅 Some of our clients are very sensitive to messaging, and this feature will likely optimize for CTR, whereas our current ad copy is more focused on conversions. We expect to see more clicks and higher costs, but probably not more conversions. We plan to opt out, but unfortunately, we have to wait until this feature is enabled before we can disable it 🙄 If you received a similar e-mail and plan to opt-out, here's how to do that: 1. From the navigation menu on the left, select Campaigns 2. Select the appropriate campaign 3. Select Settings 4. Clear the checkbox under Auto-generated assets for responsive search ads 5. Select Save Stay updated with the latest in PPC by following Midsummer Agency! #ppc #ppcchat #microsoftadvertising #bingads

Google will be rolling back the ability to opt out of the search partner network for Performance Max campaigns, which came about as a result of the Adalytics report. Rather than a blanket opt out, Google will be supply advertisers with the ability of applying placement exclusions. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Search Engine Land (via Ad Age). Slowly closing the gap on Microsoft Advertising with this welcome change 😉 https://lnkd.in/gV8hdpgq