PPC Land’s Post

Supercharge Your Campaigns with Google's New 'Accelerate with Google' Hub #Googleads #marketingnews #onlinemarketing

Success isn't just about what you've accomplished, but the challenges you've overcome along the way. 🚀 Recently, I came across an insightful piece that reminded me of the changing landscape in paid media, especially regarding Google Ads and Microsoft Advertising. There's a potent shift occurring in how advertisers can optimize their campaigns to align with specific conversion goals. Such changes empower marketers to craft messages that resonate on an individual level, enhancing both the customer experience and return on investment. Think about it: every challenge presents an opportunity for growth and innovation. Have you experienced any transformations in your approach to digital advertising? Share your story! Let's inspire each other to navigate these dynamic waters together. 🌊 #DigitalMarketing #PPC #Advertising #MarketingInnovation #GrowthMindset https://lnkd.in/gBGaCcwY

 Google opts campaigns are opted into the Search Partner Network because the search engine claims it sees “a measurable improvement” in clicks and conversion when advertisers extend their reach to these sites. https://cstu.io/00e5ec #365digital #Marketing

🚀 Exciting Updates in AI-Powered Search Ads! Don't Miss Out! Using the power of AI, these enhancements promise to revolutionize how we create and manage search ads, making them more effective and engaging than ever before. From optimizing headline display to offering campaign-level asset management, these updates are designed to help advertisers drive better performance and ROI. Check out Bubble DMA's latest post for all the details on these exciting changes and how they can benefit your advertising strategy. #SearchAdvertising #AIAdvertising #DigitalMarketing #GoogleAds #MarketingStrategy #AdTech #PPC #DigitalStrategy #SEM #MarketingAutomation #AdOptimization

I'm glad to see revenue optimization goals as a new Google Ads feature. Eager to test this one out, as profitability is such an important factor for businesses right now. What new features are you most interested in? #googlemarketinglive #newproductannouncements https://lnkd.in/dm-Er5Md

Google Ads API Update: New Features and Changes for v17: Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

🚀 Enhancing Performance in AI-driven Search Ads Google's latest updates to responsive search ads signify a significant step forward in optimizing ad performance and user engagement. The introduction of displaying a single headline when beneficial, along with the flexibility of positioning headlines within descriptions, demonstrates a keen understanding of the dynamic nature of search queries and user preferences. Moreover, the ability to manage headlines and descriptions at the campaign level streamlines the process for advertisers, facilitating consistent messaging across various ad groups. This feature proves particularly useful for promotional campaigns or time-sensitive offers, allowing advertisers to efficiently schedule and deploy assets. Additionally, the incorporation of dynamic assets alongside manually created ones underscores Google's commitment to delivering the most relevant and engaging ads. By leveraging AI-driven optimization, brands can ensure that their ads adapt seamlessly to varying user intents and preferences, ultimately driving better performance and ROI. Overall, these updates not only empower advertisers with greater flexibility and control but also underscore Google's ongoing efforts to enhance the effectiveness of search advertising through innovative AI-driven solutions. #SearchAdvertising #AIAdvertising #DigitalMarketing #PPC #GoogleAds #AdTech #MarketingStrategy #PerformanceMarketing #OnlineAdvertising #AdOptimization #MarketingAutomation #DigitalStrategy #CampaignManagement #AdvertisingTechnology #SEM

Otavation's journey: Starting clients on Google Ads & scaling via Microsoft Advertising with Diginius support. The result? 39% more ad spend. Discover their winning strategy: https://lnkd.in/e5wte-5R #GoogleAds #MicrosoftAds #AgencySuccess #GrowthStrategy

The Most Underrated Google Ads Tests That Actually Work 🧪 After managing millions in ad spend, here are the 5 tests that transformed our clients' accounts: 1. Ad Copy - Test ONE element at a time (pinned headline vs. no headline first) - Run tests for minimum 1000 impressions - Kill losing variants - Iterate on winning headlines 2. Landing Pages Search / shopping traffic → Education-first landing pages Shopping traffic → Review-heavy product pages Brand traffic → A friendly & product rich home page Test & see what works for you! 3. Bid Strategies - Use campaign experiments. - Split traffic 50/50. Cold campaigns -> test maximise bidding vs. target bidding Brand campaigns -> test target impression share 4. Campaign Types When it comes to the main campaign in your account... It'll be pMax or standard shopping. We'll save you some time: <20 SKUs: Standard Shopping wins 20-100 SKUs: Test both 100+ SKUs: PMax performs better (This is simply because it's hard to media-buy a campaign with 20+ SKU's to perfection - humans have limits! PMax's automation helps.) But don't listen to me - test everything! Results vary by vertical. 5. Bid Adjustments - Start by observing ALL relevant audience segments (Don't adjust bids yet - just collect data) - After 14 days, start testing small increases We're talking 10% maximum on your best segments - Observe results over 14 day and 30 day intervals. If performance is good, push the bids up more. That's everything! Want me to personally run Google ads for you brand? Or coach your team on how to scale faster? Click the link in my bio! Did I miss a test? Comment below 👇 #googleAd #googleAd