MMH News’ Post

Otavation's journey: Starting clients on Google Ads & scaling via Microsoft Advertising with Diginius support. The result? 39% more ad spend. Discover their winning strategy: https://lnkd.in/e5wte-5R #GoogleAds #MicrosoftAds #AgencySuccess #GrowthStrategy

Ad scheduling is crucial for capturing intent-driven searches by showing your ads when potential customers are actively searching. Industry leaders like Google Ads and Microsoft Advertising provide tools to schedule ads based on time and user behavior, ensuring your ads are seen at optimal times. HubSpot emphasizes aligning ad schedules with customer behavior to maximize engagement. Neil Patel recommends testing schedules to identify peak engagement times and adjust bids accordingly. facebook ads offers advanced scheduling options to target specific time zones based on historical data. By using ad scheduling effectively, you can optimize your advertising budget and capture intent-driven searches when they matter most. #DigitalMarketing #AdScheduling #GoogleAds #MicrosoftAdvertising #HubSpot #NeilPatel #FacebookAds #LeadGeneration #MarketingKnots

With the introduction of new AI-powered Google Ads campaigns like Demand Gen, campaign forecasting and planning tools have in turn undergone significant advancements. Google Ads Reach Planner now features an enhanced capability called 'Advanced Plans' 🎉. This new feature allows you to comprehensively plan and forecast your key metrics, such as reach, by leveraging advanced product mixes that are tailored to your specific marketing goals. #GoogleAds #GoogleAdsReachPlanner

Our client, a medical clinic, faced a tough challenge: advertising treatments that fall under very restrictive Google Ads policies. To navigate the strict regulations, we developed a creative and compliant advertising strategy while ensuring the campaign maintained high efficiency. Here's how we did it: 👉 Campaign structuring: fully compliant with Google Ads policies, while maximising visibility. 👉 Targeted landing page development: to drive conversions despite the restrictions. 👉 Continuous optimisation: ongoing tweaks to keywords, ad copy, and targeting to stay ahead. Results (First 3 Months): ✔️ 336 high-quality leads ✔️ £15.93 cost per conversion ✔️ 7.77% conversion rate ✔️ £5.35K total ad spend The first three months showcased how a highly regulated industry can still achieve outstanding lead generation efficiency with the right strategy. We are now moving forward with further campaign optimisations and expanding the range of services advertised. Let's talk 📞 0333 004 7773 . micro2 #medicalclinic #advertisingagency #digitaladvertising #google #googleads #ppc #payperclick #googleadsresults

🤔 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? 🤔 Recently, a client's Google Ads performance took a bit of a dip. However, their Microsoft Advertising came to the rescue, covering the shortfall, and even covering the short fall from their Google Ads. 😉 Here's the takeaway: Don't put all your eggs in one basket! Diversify your lead generation efforts. This ensures consistent growth for your business, even if one channel takes a pause, you still have leads streaming in from other avenues. Here’s my 5 reasons to give Microsoft Advertising a shot: 1. 𝗟𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿 𝗹𝗲𝗮𝗱 – 39% lower than Google Ads. 2. 𝗖𝗵𝗲𝗮𝗽𝗲𝗿 𝗰𝗹𝗶𝗰𝗸𝘀 – in our case, over 30% less than Google Ads. 3. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 – combine the lower lead cost with point 4, and it's a winning formula. 📈 4. 𝗛𝗶𝗴𝗵𝗲𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀 – client feedback confirms Microsoft Advertising often brings in better leads, particularly beneficial for B2B clients targeting larger firms. 🎯 5. 𝗥𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 – Bing and Yahoo might not be as big as Google, but they aren't vacant. Why miss out on reaching users on these platforms? 🌐 Considering giving Microsoft Advertising a go? Here's a tip: Check your data in Google Analytics 😂 and see the organic enquiries from Bing and Yahoo. If they're there, it makes sense to experiment with paid ads on these platforms! #DigitalMarketingTips #AdDiversification #ROI #LeadGeneration #B2BMarketing #TryMicrosoftAds

🚨 Is Invalid Traffic Draining Your Ad Budget? 🚨 If you're running Google Ads, this could be the silent killer of your ROI. Here’s what you need to know: 💸 27% of organic and direct traffic is invalid, leading to $697B wasted globally each year. 📱 32% of mobile traffic is invalid, causing $42B in lost revenue annually. 🛒 32% of traffic in the retail sector is invalid, resulting in $115B wasted on sales labor costs. The Impact? 1️⃣ Lost Revenue: Invalid traffic eats away at your potential profits. 2️⃣ Skewed Analytics: Makes it difficult to optimize campaigns effectively. 3️⃣ Wasted Labor: More time and resources spent on dead-end leads. But here’s how you can protect your investment: ✅ AI-Powered Solutions to block invalid traffic in real-time. ✅ Detailed Reporting for better insights and smarter decisions. ✅ Engagement Tracking to ensure you’re reaching real users. 💡 Take Action: Don’t let invalid traffic drain your budget. Let’s turn those wasted dollars into real results. Interested in learning more? Comment "interested" below or DM me directly. . . . . . #GoogleAds #PPC #ClickFraud #DigitalMarketing #InvalidTraffic #AdSpend #ROIMaximization #AI #MarketingInsights #AdTech #MarketingStrategy #LeadGeneration #CampaignOptimization #AdFraudPrevention #MobileMarketing #RetailMarketing #MarketingSolutions #BusinessGrowth #MarketingTips

Like uncomfortable conversations? Do this: 1. Google your most popular service “near me” (“knee pain near me”, “cataract near me”) 2. Ask the person in charge of your PPC why you’re not showing up in these searches. AWKWARD! Why are you so focused on BEING FOUND? It’s literally 2024 and you can be directly in front of your ideal audiences BEFORE THEY SEARCH. Trying to be found is passive and can be expensive because it's so crowded. Google doesn't care how many organizations are bidding on the same keywords as you (in your same neighborhood) - they have no issue taking your money… If you’re spending $10k/mo on marketing and it ISN’T working, you’ve got big problems. If it IS working (quantify your results and understand the revenue from it) keep doing it! Everyone needs more direct visibility. But most have been beaten down with the status quo of search. We don't let our clients wait to be found. We are like the PREDATOR of Patient Acquisition. We do the finding. (But without that cool triangle laser thingy. We use consumer data instead.) Happy Friday! #marketing #PPC #DTC #patientacquisition #healthconsumers #healthcaremarketing #Predator

Microsoft Ads suspended your client’s account? YBA PPC’s story shows how Diginius' partner support breaks barriers and provides solutions fast. Read the case study: https://lnkd.in/e5wte-5R #AccountSuspension #PPCExperts #DigitalSuccess #ProblemResolution

According to Google, "Advertisers who use Performance Max (PMax) campaigns see an average of 18% more conversions at a similar cost per action (CPA)". Performance Max uses Google AI to mix and match your images, videos, and text to deliver the right combinations of assets to help you find more converting customers across channels (like YouTube, Display, Search, Discover, Gmail, and Maps) based on your goals, so you'll always get the best performance for your budget. Conduct a comprehensive audit of your #PMax campaign to identify areas of improvement, enhance campaign performance, and maximize your ROI. Contact us today https://lnkd.in/gSFe3Zhu to discover how iSearchTek can help your business achieving #onlinemarketing goals, from increasing website traffic to generating leads and boosting sales! #PerformanceMax #GoogleAds #ppcmarketing #leadgeneration #ecommercemarketing #smallbusinessmarketing

3 reasons why NOT to implement Google Ads into your growth strategy: 🙅♂️ 1️⃣ Stagnant Competitiveness: Without Google Ads, you risk falling behind competitors who are actively investing in targeted advertising strategies. 2️⃣ Limited Online Visibility: Your business may miss out on valuable opportunities to enhance online visibility. With billions of searches conducted on Google every day, failing to leverage this platform means potential customers may not discover your products or services when they need them most. 3️⃣ Missed Revenue Opportunities: By forgoing this channel, you're potentially leaving significant revenue on the table and hindering your overall growth potential. To ensure your business remains competitive and maximises growth opportunities, it's essential to incorporate Google Ads into your marketing strategy. Don't delay—start leveraging the power of Google Ads today to unlock your business's full growth potential! 😎 #googleads #paidads #paidadvertising #marketing #digitalmarketing