Arlyne Hands-Obregon

“Puerto Rico remains an underrated powerhouse in the music industry — and here’s the latest proof. Separated from the US, this tiny island was still the third-largest exporter of top 10 singles worldwide in 2023. New data from the global recording industry trade group IFPI reveals that Puerto Rico — if separated from the United States and treated as a separate country — still ranked third on a list of exporters of top 10 singles worldwide last year. In fact, Puerto Rico was barely edged out for number two by Colombia.” “Perhaps unsurprisingly, the United States dominated that list, and it isn’t even close — 113 singles from the US reached the Top 10 worldwide in 2023. But Puerto Rico came in at an impressive third place with 45, and only one hit behind Colombia at 46. And that’s still miles ahead of the UK’s 29, followed by South Korea’s 16. Puerto Rico is actually an extreme powerhouse in the music industry in its own right, even when viewed in a bubble and not as an extension of the US, as a US territory. Already, the country is top-ranked against huge nations like the US, UK, and Japan in terms of its industry presence.” Read the article for more: #IFPI #PuertoRico #USA #UK #Colombia #SouthKorea #Japan #BadBunny #Singles #Global #GlobalMusic #Latín #LatinMusic #EU #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz

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Tricks you can learn from our Quién lo Mató? social media campaign! The campaign helped propel the series to the #1 most watched series on Amazon Prime Video Mexico ever ⚡ Let's go! #1 Make the copy about the audience, not your product. In this case, we're inviting the audience into the conversation. #2 Don't over produce and use elements regular people are using on social. Replacing professional VO with app native VO grounds your content and makes it immediately more approachable #3 Show details to grab audience's attention. Do YOU have secret strategies that would like to share? ;)

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Predicted to be another historical Election in the USA , it is sure to be an event full of innovation when it comes to the Broadcast space. 📺 Miami Headquartered NBCUniversal Telemundo Enterprises will be using VR and AR technologies during their Election coverage. Using LED solutions by Planar, along with Vizrt’s broadcast solutions and Unreal Engine to create high quality animations and real-time visualisation. 🖼 CBS News is also focused on VR and AR solutions to reinvent their broadcast. Working with MYREZE on the development of their system. Adopting Zero Density’s virtual solution and camera tracking from stYpe. So far, I am seeing a big trend on utilisation of VR and AR to innovate and reinvent the broadcast of this election. Interested to see what other trends will become evident as the coverage continues. #USAElections #ElectionBroadcast #Broadcastmedia

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Among the many noteworthy takeaways from our concise upfront!

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Content creation is evolving fast..!! Keep yourself updated, create value content for your community and own your data...! Thanks Streann Media for the Masterclass, your platform is so user friendly top of di top..!

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The LA Screenings is one of our most important events of the year. So it’s only right to spotlight someone on my team who’s been a driving force for this year’s event. Meet Ramón García Lebrija, SVP of Distribution! He made sure we presented the best story opportunities for our LATAM partners. I asked him a few questions about this year’s Screenings, trends, and the slate we brought. Here’s what he shared: ⭐️ Why are the LA Screenings so important to the Sony Pictures Television (SPT) distribution business? “LA Screenings gives us the opportunity to showcase the best of our portfolio and meet with clients in person. But it also allows us to demonstrate our singular focus on producing premium content for their platforms. It gives us a chance to say: ‘With us, you are making a smart investment that will deliver the best results.’ Now, more than ever, top-tier programming and quality are essential as audiences become increasingly selective.” ⭐️ What LA Screenings project from SPT are you most excited about and why? “Our TV slate has never been so rich and varied – new formats, and both scripted and non-scripted content. I’m certain there is a story for every platform. We’re continuing to build our iconic IP catalog, including local content that generates laughter, touches the heart, and (of course) surprises and glues audiences to their screens. We produce premium content that meets global standards and elevates local talent.” ⭐️ What entertainment industry trend are you watching? “Streaming is becoming increasingly competitive. In Latin America, we are focused on windowing and exploring licensing models to maximize reach, giving our clients the confidence our content is always at the forefront of the industry.” ****************** Thank you, Ramón, for all your hard work to make this year’s LA Screenings great for everyone involved! #leadership #latinamerica #culture #teamculture #media #sony

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Another episode in this remarkable series of conversations between Stu Levy and me about my life and career. So much of this I have never discussed before, particularly the difficult years where I poured everything I learned into pushing past anxiety and trauma and launching a successful career in entertainment. Check out Left Brain Vs. Right Brain: Ontological Thinking!

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From WrapPro -- the headline-- Latino Audiences Are the Secret to ‘Godzilla x Kong,’ ‘Bad Boys 4’ and ‘Inside Out 2’ Box Office Boom. Below is a link to the article which requires a password but Ive included the most important talking points. It falls into the "No, sh*t, Sherlock" category but never a bad idea to remind ourselves... Latino and Hispanic moviegoers are helping propel big-budget movies to box office success — a welcome shot in the arm as the 2024 box office struggles to come back to life following a pandemic and two crippling labor strikes. Recent tentpole releases like “Godzilla x Kong: The New Empire,” “Bad Boys: Ride or Die” and “Inside Out 2” (fresh off a record-breaking opening weekend) have all seen significant numbers of Latino and Hispanic moviegoers. They are disproportionally higher ticket buyers than other demographic groups because they tend to go to movies in larger groups of family and friends, according to research from management consultant McKinsey. Case in point: “Godzilla x Kong: The New Empire,” the latest and now most successful entry in the MonsterVerse franchise at $571 million worldwide, counted on Latinos and Hispanics for 35% of its audience, just behind Caucasians at 36%, with Asian/other at 18% and Black viewers at 17%. The film played well across the board, with men making up 62% of ticket buyers, but the Hispanic and Latino audience was a defining factor in some areas, according to data from Warner Bros. “Going out to the movie theater with a group of your friends and family in that communal environment of the movie theater is something that has traditionally been a big part of the entertainment diet of the Latino audience, and that’s fantastic for theaters,” Paul Dergarabedian, Comscore senior media analyst, told TheWrap. “Selling one ticket at a time or two is one thing, but being able to have an entire family or group of friends and family go to a movie theater, that’s gold at the box office.” It’s not just action movies capitalizing on Latino turnout. Family films play huge with the demo as well. Pixar’s “Inside Out 2” drew a 36% Latino and Hispanic audience on Father’s Day weekend, a higher share than any Pixar film outside “Coco.” The sequel’s ability to resonate with the demo is translating into boffo ticket sales and great walk up business. The Pixar sequel scored a whopping $155 million during opening weekend, the second-highest North American opening for an animated film ever. It’s so big, it’s already put the box office ahead of schedule on its road to recovery. “For the Latino audience, it’s the tradition that holds for many families of all backgrounds, but certainly we’re seeing in the demographic data and in the numbers that the Latino audience is very, very important to the bottom line for movie theaters and for Hollywood,” Dergarabedian added.

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Brand authenticity for Hispanic consumers is a must, not just a nice-to-have. Discover three essential tips to build brand authenticity with this demographic in CCOM Co-Chairman’s, Manny Machado, latest Forbes Agency Council article. Read now: https://lnkd.in/exFzZec5

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“Latin music continues to be one of the record industry’s biggest success stories. Gross revenues generated by Latin Music in the United States surpassed $1 billion for the second consecutive year in 2023, reaching $1.4 billion.” “The report shows that on a retail basis (money spent on streaming subscriptions, as well as physical and digital music), Latin music revenues grew 16% YoY in the US in 2023, outpacing the overall market.” “According to RIAA data, Latin Music had a market share of 7.9% of all recorded music revenue in the US last year…” #LatinMusic #RIAA #USA #RecordedMusic #Streaming #StreamingServices #StreamingMedia #MusicStreams #Music #MusicBusiness #Musica #MusicIndustry #Musique #Musik #MusicBiz #Latin

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With all the recent upheaval in #TV advertising, few things are as certain as the NFL's dominance. EDO's latest TV outcomes report, highlighted by Jason Notte in ADWEEK, reveals how linear and streaming NFL programming drive some of the most effective broadcasts of the year. For instance, ads that ran last NFL regular season were 8% more effective than the primetime average, 52% more effective in the playoffs, and a Chiefs-49ers Super Bowl generated 198%, or nearly triple, the effectiveness of a primetime ad. Jason digs into everything marketers need to watch for this season, including the continuation of the #TaylorSwift effect and Netflix expanding further into live sports with a pair of Christmas Day football games. Check out the story, then download our report for more intel ➡️  https://lnkd.in/e2Pk8YAx Our full report: https://lnkd.in/e6NyNgEM

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Missed the NBCUniversal Upfronts? We’re here to recap.⌨️ Here are the NBCU upfronts takeaways brought to you by VaynerMedia’s Hugh Scallon: 📺 Return of Big TV: NBCU revived the spectacle of 'big television' post-COVID, highlighting their unique capabilities with a bold statement: “No one else can do what we can do or how we do it.” 📺 🎥 Streaming's Dominance: Streaming is now a core driver of advertising and subscription revenue. NBCU announced several high-profile shows for Peacock, featuring stars like Kevin Hart and Anthony Hopkins. However, this raises questions about the role of local TV affiliates.🎥 📈 Walled Gardens: TV firms are building tech stacks for precise marketing. NBCU’s OnePlatform Audience program showed impressive results in boosting audience reach and sales for brands.📈 🎤🎬 Comprehensive Offerings: NBCU showcased its extensive video offerings, from network primetime to streaming on Peacock, cable networks, sports, and more, amidst performances by stars like Michael Bublé and Snoop Dogg.🎤🎬 📊 Reliable Investment: NBCU assured marketers of safe investments, emphasizing their ability to cover all consumer bases and prove media effectiveness, similar to ad tech giants entering the Upfronts.📊 Which media company do you want us to recap next from Upfronts week?🙋 #nbc #upfronts #nbcupfronts #media #streaming

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Imagine acting out every role in a scene, from your bedroom, in your jimmy jams 👀 On the heels of their deal with Lionsgate, Runway CEO Cristóbal Valenzuela is making the rounds to media outlets discussing the future of Hollywood + Tech. But the demo that caught our attention came from a live talk he gave at a Bloomberg conference, where they discuss using AI to augment an actor’s performance. It's another example of generative AI coming for at least a part of Hollywood production — the mo-cap suit. We believe Generative AI tools are “raising the floor” for all creatives and allowing much smaller teams to make high quality content. Is this as good as what WETA Digital could do? Not even close. But, if the creative is good and the effects are just good enough, I’d still watch the hell out of it. We, as humans, connect with great storytelling and we’re about to get so many more stories that some of them will be incredible. Maybe quite a few.

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Nov. 2nd—Day 2 Recap: #TPAFF brought engaging discussions, including the “Distribution & Liberation Panel,” where I was honored to speak. Together, we explored how transmedia is transforming film distribution, especially after the pandemic and industry strikes. Our panel also included the amazing Danny Torres from NBCUniversal, writer/director/producer Derek Johnson II and powerhouse producer Romaine A. Simon which delved into the “liberation” of distribution channels—how filmmakers are finding new freedom to reach global audiences directly through streaming services, VOD, SVOD, TVOD, and even social media, bypassing traditional gatekeepers. We highlighted the rise of hybrid release models, combining theatrical, streaming, and online premieres to expand viewership and profitability. Monetization was another key theme as we discussed new revenue models like subscription tiers, ad-supported content, and crowd-funded releases that give creators more options to thrive in the changing media landscape. This “Distribution & Liberation” discussion showcased the importance of adaptability and innovation in navigating the industry’s future. Shoutout & #gratitude to the amazing Cassandra Cooper CEO of OVA Media Group for inviting me onto the panel. I’m looking forward to building great things together—and as always, to my big brother Dr. Eric J. Zuley of the #ezwayfamily and his #ezwaybroadcasting #ezwaytv for setting it up, connecting us together, and providing media coverage #thankyou you guys!! Much love to ALL. 💖 #TPAFF2024 #FilmDistribution #NewMedia #PostPandemicFilm #HybridReleases #IndieFilm #FilmIndustryTrends #Streaming #DirectToAudience #FilmLiberation #ovamediagroup #IndieFilmmaking #VOD #transmedia #futureoffilm #tracedelatorre #filmgirl #tracemedia #artsharela #filmmakers #losangeles

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When past, purpose, and a sense of “home” run together, it creates something unforgettable. Partnering with Panay Films and T-Mobile on this campaign was more than just a project—it was a meaningful collision of personal history and professional passion. As the Spanish editor, I was proud to bring Gp5 Inc. bilingual post-production skills to this powerful message, alongside the legendary voice of David Ortiz. But this story hit closer to “home” than I anticipated. The footage captured scenes from St. Pete Beach—the first place I called home after arriving in the U.S. with my aunt and uncle. Seeing those streets, my old neighborhood, and realizing they’d been impacted by hurricanes was deeply moving. Adding to that, my uncle Kris, a firefighter, was on the ground helping save lives—a true reminder of resilience and service. And, as if this project couldn't resonate more, my new home team, the Los Angeles Dodgers, won the World Series, contributing to T-Mobile’s incredible Rally for Relief campaign. Each home run raised $25,000, helping reach a total of up to $1 million for hurricane relief. It’s rare that a project we work on carries this many layers of meaning, and I’m grateful GP5 could contribute to support those affected by the recent storms. Let’s rally together to make a difference—text “RALLY” to 90999, and T-Mobile will donate $10 to support hurricane relief efforts. #GP5Productions #HomeRun #HurricaneRelief #TMobile #Dodgers https://lnkd.in/gbVRaqHn

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Step into the vibrant world of Hispanic marketing with our latest short film podcast from Branding #Studio24M, based in sunny Tampa, Florida. Delve into the nuances of cultural relevance, authentic messaging, and effective marketing strategies tailored for U.S. Hispanic consumers. Join us for insightful discussions and diverse perspectives on maximizing advertising impact. #HispanicMarketing #CulturalRelevance #MarketingStrategy #BrandingStudio24M #TampaFlorida #PodcastInsights

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