NBCUniversal Telemundo Enterprises’ Post

Where do #Latinos find entertainment after picking through current broadcast and cable network shows? YouTube and TikTok. It's no surprise that Latinos are shifting to non-traditional entertainment platforms, as broadcast, cable, and premium cable channels consistently miss the mark. There ARE a few great shows, but the disparity between the U.S. Latino population (19.1%), including making up a quarter of the 18 and under U.S. population, but still only holding steady at around 3.6% of leads, just doesn't add up! AND despite the fact that the Latino audience spends 50% of it's viewing time on streaming platforms (outpacing non-Latinos who spend 31% on streaming platforms), the numbers are still notably low. The LDC calculated the average of Latino leads across all main streaming platforms in 2023 as 4.4%. The bottom line: where are the Latinos? It’s hard to imagine any company having a healthy bottom line if it consistently neglects 25% of its consumers for decades. For the full 2023 LDC Latinos in the Media Report FULL YEAR UPDATE click here: https://lnkd.in/eMr2Xpj6

A Unique Solution to a Rights Dilemma in Streaming Media Robert K. Flatley offers an in-depth review of a PBS video collection that stands out from the rest and offers a potential solution to the huge issue of the loss of access to films due to rights issues. The PBS Video Collection: Fifth Edition, by Clarivate's Alexander Street Press, is a collection of films and documentaries produced by PBS and curated for the academic community. While there is definite overlap with other popular subscriptions, The Fifth Edition offers the option to purchase videos with perpetual access—a significant feature in an era of ever-shifting digital rights. "This is a major challenge/issue in the digital world," Flatley said. "There are many, many films that cannot be made available online due to the fact that no one knows anymore who owns the rights to various parts of them.” The purchase option can solve this problem. 👓 Check out the full review online at Katina Magazine: https://lnkd.in/ei_xtyAu #StreamingMedia #DigitalRights #Libraries #PerpetualAccess #CharlestonHub #KatinaMag #KatinaMagazine

Great read & insight on the radio industry!

What's happening: In the complex world of Hollywood, Latino filmmakers Linda Yvette Chávez and Eddie Gonzalez navigate a challenging landscape where Latino-led series often face cancellation despite critical acclaim. Hindered by decision-makers who lack cultural connection, they refuse to compromise their vision, advocating for equitable support and representation. While diversity initiatives have made strides, they have yet to fully translate into tangible opportunities for Latinx creators. Despite setbacks, figures like Eva Longoria offer hope, but challenges persist, with streaming platforms like Netflix canceling shows prematurely. Nonetheless, Chávez and Gonzalez remain resilient, pushing boundaries and amplifying voices that deserve recognition in the entertainment industry's ever-evolving landscape. https://brnw.ch/21wI5X0 #LatinoBuzz

Latinos are significant consumers of media and entertainment. Comprising around 19% of the U.S. population, they account for 24% of box office ticket sales and 24% of streaming service subscribers. These figures highlight a great opportunity, and not just for Hollywood!  These numbers speak to an opportunity gap in Latino representation in Hollywood – but the reality is more complex; let’s dive deep. https://lnkd.in/eq_y9YEJ

Simple tips I would give to anyone creating content for professional organizations: 💙 If you're not having fun, you're not doing it right 💙 Create a swipe-file of reel ideas (include faceless ideas too) 💙 Capture multiple angles when shooting talking head 💙 Make a list of must-have b-roll shots for every event 💙 Organize batch content days (✨Bonus: Mix it up with different members) 💙 Capcut is great for video editing, and the templates can be your new BFF And if you're doing this on a volunteer basis, have a friend capture BTS footage of you in action. #contentmarketing #contentcreator

🎧 Wondering how radio airplay can put $$$ in your pocket? Whether you're indie or signed, understanding royalties is key! 💸 Dive into the full guide on Radio Airplay Royalties and make sure you're getting what you deserve. 👇🏾 . 🔗 Full story: Understanding Radio Airplay Royalties - https://lnkd.in/gpMgZ84C

Shaboozey’s newfound success is owed to his big hit, which puts a country spin on J-Kwon’s 2004 hip-hop song “Tipsy.” The track tied the record (at 19 weeks) for the longest-running number-one song on the Billboard Hot 100 chart. It’s hitting nearly 2 billion streams globally, and SiriusXM alone has aired it 160 million times since the song was released in April. The flood of radio play and streams is also making him rich: “A Bar Song (Tipsy)” has earned Shaboozey some $10 million in royalties and streaming revenue this year, according to Forbes estimates. Read all about the 29-year-old hip-hop country star's breakout year, which landed him on our 2025 #ForbesUnder30 list, here: https://trib.al/YgJGJ8j

I started a media company in Austin Here’s some inspiration I’ve taken from MTV… 📺 MTV began as a channel that exclusively featured music videos but their eventual variety became a staple of my youth. By shifting from a focus on music videos to a focus on engaging their audience, MTV was able to capture an eclectic mix of interests through new topics and formats. 👀 Award shows… live events… original programming… feature films… Oh, and they were pioneers of modern reality TV As a media company, MTV has shown me two things are possible: 𝟏. Starting with sharing one type of TV content and expanding to producing many ↳ Doing it while serving a 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 audience that has 𝐛𝐫𝐨𝐚𝐝 interests AustinZone, as a media company, is like MTV in some ways: 💡 Like MTV, AustinZone is focused on serving a specific audience ⚠ MTV serves a demographic (ages 18-34), AustinZone serves a region 👉 Our audience is made up of the 2.4 million residents of greater Austin, visitors to the area, and the people who love the city from afar 💡 Like MTV, AustinZone will share one type of content then grow to produce many ⚠️ MTV didn’t initially plan to expand, AustinZone has grand ambitions 👉 We want to make all kinds of content for the various interests of people in and around Austin so we'll start by sharing what the people are already creating 💡 Like MTV, AustinZone will broadcast content 24/7 ⚠️ MTV was on cable TV in 1982, we’re starting with the power of the Internet 👉 AustinZone’s YouTube channel, @AustinZoneVIP, will launch a 24/7 live stream that plays Austin content all the time like a local TV station on the most watched streaming platform We’ll get from start to goal in three stages: ➊ Aggregation: Work with Austin area YouTube creators and video makers ➋ Curation: Showcase content within context to engage interests ➌ Creation: Produce original content with Austin area creators, businesses, and local experts We're in the Aggregation stage now, have partnered with several creators, and are ready to launch with a block of videos that updates weekly Your help would be greatly appreciated - and it’s WAY EASIER to help than you might think All we need right now… Is your subscription to the AustinZoneVIP YouTube channel We should be able to go live when the channel reaches 50 subscribers Will you help us launch by being one of the first to subscribe? Here is a link to the channel: https://lnkd.in/g6RdRduR