Brian Atheras

Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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Now accounting for over 40% of TV usage, streaming TV (STV) is transforming content consumption and challenging advertisers to rethink how they measure conversion rates, frequency, and engagement by moving beyond traditional metrics. #FutureOfStreaming #AdTargeting #Measurement #TV

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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✅🖥️ Variety (10/2): “NBCU and Charter announced a new multiyear distribution deal that will make the Peacock Premium ad-supported streaming service for “no additional cost” to Spectrum TV Select video customers. The addition of Peacock to the Spectrum TV lineup comes after Charter inked similar deals for Disney+ and ESPN+, Warner Bros. Discovery’s Max and Discovery+, Paramount Global’s Paramount+ and BET+, AMC Networks’ AMC+ and Univision’s Vix. All told, according to Charter, through the programming deals reached over the past year, the cable operator will soon provide Spectrum TV Select video customers up to $65/month of retail direct-to-consumer streaming value. Charter is understood to be paying a per-subscriber wholesale fee to the media companies for the rights to bundle their streaming services with Spectrum TV. So while the streaming services are “free” to some of Charter’s cable TV customers, it seems likely that the company will be raising monthly subscription rates to account for the additional linear-plus-streaming programming. Charter also will allow video customers to upgrade to the the ad-free Peacock Premium+ tier. In addition, the operator will make both Peacock products available for purchase to its broadband-only customers in 2025.” ⬇️ #streaming #ctv #ott #avod #mvpd #cordcutting #svod

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Addressable TV advertising has grown significantly since its launch, with over half of advertisers now considering it a “must-buy.” This shift comes as streaming content continues to outpace traditional linear TV, and ad-supported streaming offers new opportunities for marketers to reach their audiences. The industry is embracing this change, making addressable TV a requirement in a multi-screen environment, not just an add-on. However, challenges remain. High costs, data limitations, and the need for more precise measurement still hold some advertisers back. As data access improves, particularly first-party data, marketers are beginning to understand the power of addressable TV in targeting specific, engaged audiences. Brands are realizing the potential of addressable TV to drive meaningful engagement without wasting resources on irrelevant viewers. #AddressableTV #Streaming #AdTech

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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It’s awesome to see how addressable TV is becoming a must-buy for so many brands— The power of precise targeting means your ad dollars go further, reaching engaged viewers who are truly relevant. #AddressableTV #FutureOfAdvertising #TargetedMarketing

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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🎙️ Check out our latest podcast episode! We're diving into the two biggest topics in ad tech: the Google antitrust trial and the US presidential election—key issues for our democracy. As the trial approaches its conclusion, our editorial team shares insights from Programmatic I/O and explores the potential fallout. What if Google has to spin off part of its ad business? What would that mean for the ad tech ecosystem? What if they win? Don't miss this discussion!

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Great to be back at Programmatic I/O and catch up with familiar faces! If you want to learn more about what we’re doing at Screenverse, let’s connect! #ProgrammaticIO #AdTech #Screenverse 🚀

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Brand safety and suitability protection is a performance driver - not a cost. Smart companies lean into smart tools to make it happen.

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Excited to be at #Partnerships Experience (iPX) here in NYC, June 17-18, 2024! Let's connect if you're looking for Incremental sales or if you have high intent traffic for our demand partners. Discover how advertisers can -- Optimize your ad strategies for better engagement -- Unlock incremental revenue streams -- Elevate your brand’s online presence Comment below or DM me to learn more. #Impact2024 #AdTech #DigitalMarketing #Incremental Revenue Intango MANIFESTO by Intango Maor Feldman Eliana Goodman Yogev Sembira Or Malihi Gon Arie Jaffe

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Yahoo Identity Solutions are now available on CTV! This means Yahoo DSP advertisers can enjoy enhanced targeting and measurement, resulting in better performance. The solution is supported by launch partners Paramount, Tubi, NBCUniversal and FreeWheel. Yahoo's ConnectID for CTV bridges the gap between channels, enabling advertisers to maintain omni-channel targeting in an identity-constrained world. If you're interested in learning more, check out this AdExchanger article: https://lnkd.in/gQB28BnE

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"Political advertisers are particularly reach-oriented and risk-averse, which is one reason why linear TV still “feels like a safe bet,” said Grace Briscoe, EVP of client development at Basis Technologies and a long-time political and public policy advertising specialist." Read more in AdExchanger. Link is in the comments. #elections #politicaladvertising #digitaladvertising

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