Mark Zagorski

Thrilled to be featured in ADWEEK’s recent article on the ad tech M&A landscape. The past 18 months have been a whirlwind – high inflation, rising interest rates, and global uncertainty put a damper on liquidity. M&A activity slowed, and fundraising became a challenge. However, I see the current chess moves as a prelude to consolidation. This will unlock cash flow and pave the way for more strategic M&A deals in the near future. Expect to see some “average” deals this year, but the market is resetting for a stronger 2025. Get ready for solid returns and a more dynamic ad tech landscape next year. Thanks to Catherine Perloff! https://lnkd.in/dg7PQ6eU #adtech #investing

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New episode alert! Tune in as Brian and guest host Gabrielle discuss the latest market research news - everything from AI personas, the recently released 2024 Insights & Analytics Market Report to Dynata emerging from bankruptcy. Listen now: https://lnkd.in/egQcCck5 #mrx #mrnews #podcast #AI

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The real power of AI? Driving growth—not just cutting costs. Too many CMO conversations focus only on AI efficiencies. But the true potential lies in using AI to make campaigns smarter—researching, ideating, and collaborating at AI speed to build strategies that grow the business. We believe agencies that help CMOs use AI to prioritize strategy and campaign effectiveness will position themselves as indispensable growth partners, not commodity providers. #CMOstrategy #AgencyoftheFuture #SmarterBriefs #AIInnovation

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🚀 Excited to see my point-of-view featured in Axios! Thanks to Kerry Flynn for the insightful article on the crucial role data plays in modern marketing. 📈 Check it out here: https://lnkd.in/ejiJ-WqK In today's dynamic landscape, the balance between brand and performance marketing continues to spark debate. In the end, simply optimizing tactics and not campaign performance (a basket of activities) will not deliver on demand gen goals. 🧩🔍 For more on ideas and actionable strategies check out Insight Partners blog. 🔗 https://lnkd.in/eSwP9cdR Thanks again to Kerry Flynn and Axios for including my perspective! #Marketing #DemandGen #BrandStrategy #PerformanceMarketing #InsightPartners

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Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

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AMP's Co-CEO Adam J. Epstein spoke with Allison Schiff on the latest AdExchanger Talks podcast to discuss the pending ruling in the DOJ's landmark antitrust suit against Google. 🎙️ “This ruling could change the game and unleash innovation in search that you really haven’t seen in 20 years," Epstein proclaimed. 🔍 Tune in to hear more about how the outcome of the antitrust trial could fundamentally reshape the search advertising landscape. Listen to the full podcast below 🎧 https://lnkd.in/e2jMGSHb #Antitrust #TechInnovation #SearchAdvertising

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In the next episode of the Duran Inci Podcast, we delve into the true nature of innovation with guest Alex Berg, exploring how it extends far beyond the pursuit of profit. Our conversation will uncover how a deep-seated desire to challenge the status quo can yield extraordinary and widespread impacts. We will examine the crucial decisions that ambitious individuals face, revealing how embracing daunting challenges can profoundly influence one's trajectory. Whether you are an aspiring entrepreneur, a seasoned executive, or simply intrigued by the dynamics of transformative change, this episode will equip you with valuable insights into the art of pushing boundaries and redefining possibilities. Tune in to gain a deeper understanding of what drives innovation and how it shapes the future. #DrivingInnovation #MoreThanProfit #EntrepreneurialDrive #EmbraceChallenges #ShapeTheFuture #TechInnovation #LeadershipInsights #StartupJourney #AgentsOfChange #ExpandBoundaries

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"I think we need more private equity folks in adtech," jokes Reed Rayman, Partner, Private Equity Apollo Global Management, Inc., noting that him and Stephen Master of GTCR LLC show up a lot on "the circuit." "How would I grade adtech? C in terms of public companies, too many and hard to navigate. An A in terms of PE opportunities." There is great PE interest in #adtech, as Apollo's investment in Yahoo (apparently the "Make Yahoo Great Again!" purple caps have been ordered?) has shown. Word on street is Apollo has already broken even on Yahoo—what happened? Phase 1: Verizon sucked up a bunch of media assets, no longer a priority; Apollo was able to package up and sell in basically one shot. Phase 2: Investment in infrastructure and key assets. Yahoo.com still a hugely used and visited site. SSP was basically monetizing our own inventory, so we shut it down. Native, we made a deal with Taboola. The DSP, with its amazing identity graph, is performing gangbusters. AOL is still a good biz! It’s not dial-up, we swear! 2023 really dire for PE following 40 years of tailwinds like bullish interest rates and low inflation. 10-year low in distribution. Scaled PE is about financing costs. No market for junior capital. Cost of capital has shifted how we’re all thinking about risk, but this is starting to thaw. The costs are not changing, PE willing to eat some of it. Bill Wise, Mediaocean: I think the wrong adtech companies went public first, and then no one wanted to follow The Trade Desk. Not all good news, Rayman admits: Tailwinds for adtech were great in 2017—10 years of double digit growth! This category is not growing at the same rate as 2017. Space has not rebounded like others. And there's a herd mentality—Before: “My peers are making money, let’s do it!” Now: “My peers aren’t making money! RUN AWAY!” M&A exits more tactical now—“How do I remain relevant in such a shifting ecosystem?” Fight for continuing success—nay, survival! Because knowledge barrier is high and space is complicated, there are limited number of PE playing in adtech. But then there’s the unknowns about the regulatory environment and the future (look at Google’s latest cookie environment). That’s added risk for PE, hard to mitigate. #adtecheconomicforum Beeler.Tech

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Staying agile is crucial in today's ever-changing market. Learn how leading CMOs, like our own Narine Galstian, navigate disruption and achieve success on the latest episode of Renegade Marketers Unite hosted by CMO Huddles. https://ow.ly/jkLs50Ru1Lk Share your #B2Bmarketing challenges in the comments!👇#MarketingLeadership #B2BMarketingTips #Renegade

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Brian Coleman, former Amex exec and now Emburse, understands the psychology to go-to-market strategies better than almost anyone. Brian joined Stephen M. Lowisz on the latest GTM Secrets episode, discussing his global advertising, branding, and growth marketing experience. He's the real deal, and we're thrilled to have had him on! Check out the full episode on your favorite podcast platform! #gtm #advertising #b2bmarketing

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Hey, #AWNY event goers: Join Jessica Shapiro, CMO of LiveRamp and wag's own Caroline Liu Senior Director of Strategy, Insights & Operations as they discuss how securely harnessing and connecting diverse data sets - and tapping in the right media data partners -- is shaping how #marketers reach consumers, transform #brand campaigns and fuel #businessgrowth. Hope to see you there!

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Is Market Mix Modeling (#MMM) the only tool your partner wields? At Leavened, while MMM is a cornerstone, our expertise spans the full spectrum of marketing analytics. This breadth allows us to identify unique opportunities and recommend strategies beyond where you're currently investing. If MMM isn't the right fit for a particular challenge, we’re honest about it. Our team’s extensive experience across all facets of marketing analytics enables us to pivot when necessary, offering tailored solutions like incrementality studies or controlled experiments to address outliers without bias. Moreover, for clients needing immediate insights, we collaborate with attribution agencies to develop proxies and real-time response curves, ensuring you receive timely, actionable data. Choosing a partner with a versatile toolkit ensures an MMM solution and a comprehensive marketing analytics strategy tailored to your brand's unique needs. #Leavened #MarketingMixModeling #measurement #analytics

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Year ✌️ onstage at #GoogleMarketingLive Chris Thueringer, Sr. Director of Paid Search at Ovative, and Toni Morris, Sr. Manager of Digital Performance Media at Domino's joined Google onstage to discuss innovative search strategies. Here's the headline: by adopting an AI-driven strategy through real-time bidding, responsive search copy, and broad match search term expansion, our experts scaled Domino's YoY orders at a more efficient cost per order. Who wouldn't want a slice of that success? 🍕 Learn more about our capabilities here: https://bit.ly/3yJGIZC

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Thoughts on this? >> Eisai’s new Leqembi data; Jim Wilson’s next move; Roivant dealmaker’s payday; What’s next for MDMA?; and more >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #productmarketing #pharmaceutical #pharma #biotech #healthcare

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Mergers and acquisitions in AdTech are on a notable upward trajectory. Amid shifting economic and political landscapes, Google's pivot on a cookieless future, and other market dynamics, M&A deal volume increased by 13% in Q3 2024. Ronan Shields at Digiday provides a detailed analysis of this trend. https://hubs.la/Q02YR7tp0 #AdTech #Mergers #Acquisitions

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Writing for Association of National Advertisers, Peter Crofut, VP of Business Development at Wurl, explores how innovations in emotional targeting, GenAI, and strategic partnerships are paving the way for a new era in CTV. Read his full piece at: https://lnkd.in/eKgWMgY4

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With the rise of global privacy laws, the advertising industry is undergoing significant change. In conversation with Marketing Dive's Sara Karlovitch, Rachel (Eisenberg) Gantz, Managing Director of Proximic by Comscore, a Broadsheet client, discussed the company's inaugural State of Privacy in Advertising report, diving into some key challenges advertisers face in navigating mounting regulations. Rachel’s insights offer a clear reminder that privacy compliance isn't just about ticking boxes—it’s about creating a more trusted and effective relationship between brands and consumers. Check out the full article here: https://lnkd.in/gXn73WUf You can find the full State of Privacy in Advertising report here: https://lnkd.in/g7n2wr_R #AdTech #ClientInsights #Broadsheet #Proximic

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In case you missed it, Alger's Patrick Kelly spoke with Barron's to share his insights into #AI. From online #sportsbetting to digital advertising, Patrick explores companies that may benefit from AI now and in the years to come. See the full article below (subscription required). Read important disclosure information about Patrick's newest strategy: Alger AI Enablers & Adopters ETF (ALAI): https://lnkd.in/eqTJd2Aa

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