Montana A.’s Post

Join Me at DMEXCO 2024! I am excited to share that I'll be at DMEXCO - Digital Marketing Expo & Conference this September 18-19 in Cologne, Germany. I am particularly keen to meet with fellow Publishers, DSPs, and AdTech ecosystem partners to explore strategic partnerships and discuss the latest trends in programmatic advertising. Let's see how we can drive the future of advertising together! DM to book a slot. #DMEXCO2024 #ProgrammaticAdvertising #AdTech #DigitalMarketing #NexverseAI #InnovationInAdvertising

David de Groof & Joshua Metcalf are attending the Awin Global ThinkTank in Madrid today! Today the Team have been learning new insights and seeing what future performance trends are on the horizon. They have also been speaking to affiliates about the way Revving is redefining how sales commissions are accessed across AdTech. Get your personalised demo with David and Joshua to see how our platform can support your growth. Link in the comments below 👇

HOT OFF THE PRESS 🗞️ If you don’t know Locala yet, we’re going to make sure that you do. Why? Because the way DSPs make decisions about your inventory is fundamental to your programmatic strategy. And having tools for your direct sales efforts? Locala has you covered there too ✅ Learn more about the new tech helping brands decipher DOOH here: https://lnkd.in/e_9hUtur Pierre-Emmanuel Padiou Ed Silhan Mary Layden

🚨 The DANGER ZONE of every major deal event 🚨 Post-deal events often see conversion rates (CR) drop drastically due to exhausted demand, while click potential remains at pre-event levels. Meanwhile, CPCs stay high as advertisers and platforms take time to adjust bids and budgets for the lead-out phase. It can take 4-7 days for performance potential to stabilize. At Front Row Germany, our Marketing Insights team regularly evaluates trends around deal events to ensure we're optimizing not just during the event, but also before and after, helping our clients maximize results throughout the entire cycle. 📈 #MarketingInsights #RetailMedia #DealEventPerformance #DigitalAdvertising

🚙 Looking for a whopping 27% increase in sales, like Motor Culture Australia? Our new case study reveals how they leveraged our advanced ad solutions to boost sales and increase new accounts by 35%. Don’t miss these game-changing insights. Read: 🔍https://ow.ly/CbKM50T2e1c #AdTech #PerformanceMarketing #CampaignOptimization #MarketingStrategy

B2B marketers, wonder how best to invest in programmatic advertising? Join us for AccuraCast ‘s exclusive webinar featuring industry experts Farhad Divecha (Group CEO, AccuraCast), Jerome Bergerou (International Director, AccuraCast), and Kevin Ryan (Americas Market Lead, AccuMotiv), as they discuss: -How programmatic advertising helps expand into new markets cost-effectively -Programmatic could be the missing bit for B2B brands to meet their end of year targets -Differences between the UK and US markets and tailored strategies -Real-life examples of global B2B campaigns -Common challenges and solutions for entering new markets -Best practices for campaign success and optimisation #digitalmarketing #advertising #marketingstrategies #marketing #programmatic #b2b #b2bmarketing

🚀 Exciting Moves in Adtech! 🚀 European adtech has taken a significant step by appointing the former MiQ Manchester sales lead to spearhead its Northern expansion. This strategic move aims to bridge the gap between media, technology, and creativity in the digital advertising landscape, offering advertisers a comprehensive full-funnel solution. As the industry continues to evolve, these kinds of developments are crucial for enhancing collaboration and maximising ad effectiveness. It's fascinating to witness how leaders are addressing disconnections and creating integrated approaches that drive results. What are your thoughts on this expansion? How do you see the future of digital advertising evolving? Let's connect and discuss more about digital marketing strategies and innovations. Don't forget to follow me for the latest updates in the marketing world! #AdTech #DigitalMarketing #Advertising #MarketingTrends #Innovation #Strategy #BusinessGrowth #DigitalAdvertising #LinkedInLearning

Want to hear the industry’s take on the state of programmatic advertising in Europe? Join the IAB Europe panel at DMEXCO on September 19 for a discussion with our SVP of Europe, Cadi Jones. We’ll be delving into the challenges and opportunities that define the EMEA markets.  Learn more: https://lnkd.in/eWn5dFGY  #DMEXCO2024 #DigitalAdvertising #AdTech 

Is your platform ready to capitalize on the booming Ad Sales opportunity before the competition does? As more companies recognize the value of Ad Sales as a side revenue engine, many are entering this space, even though it's often outside their core business model. With a growing number of players from all sectors, the Ad Sales landscape is rapidly consolidating. Only those with clear strategies, strong sales engines, and a first-mover advantage will rise to the top. In our latest whitepaper, we explore key market insights, emerging opportunities, and actionable strategies to help you scale your Ad Sales and capture the full potential of this revenue stream. 👉 Download the whitepaper now to learn how to leverage ad sales for sustainable growth and set your platform up for success: https://ow.ly/T46s50Uguh5

THIS IS AN ORIGINAL POST SERIES On the technical reasons Retail Media Network enabling tech is not the same as programmatic tech: Part 1: Starting with the obvious- floor decals, endcaps, food tastings and whatever IRL non digitised media a retailer invents is not available on programmatic tech. meaning a huge chunk of a retailers supplier activity is missed with traditional ad:tech Stay tuned for part 2. #rmn #retailmedia #zitcha