John Rossiter’s Post

The LA Screenings is one of our most important events of the year. So it’s only right to spotlight someone on my team who’s been a driving force for this year’s event. Meet Ramón García Lebrija, SVP of Distribution! He made sure we presented the best story opportunities for our LATAM partners. I asked him a few questions about this year’s Screenings, trends, and the slate we brought. Here’s what he shared: ⭐️ Why are the LA Screenings so important to the Sony Pictures Television (SPT) distribution business? “LA Screenings gives us the opportunity to showcase the best of our portfolio and meet with clients in person. But it also allows us to demonstrate our singular focus on producing premium content for their platforms. It gives us a chance to say: ‘With us, you are making a smart investment that will deliver the best results.’ Now, more than ever, top-tier programming and quality are essential as audiences become increasingly selective.” ⭐️ What LA Screenings project from SPT are you most excited about and why? “Our TV slate has never been so rich and varied – new formats, and both scripted and non-scripted content. I’m certain there is a story for every platform. We’re continuing to build our iconic IP catalog, including local content that generates laughter, touches the heart, and (of course) surprises and glues audiences to their screens. We produce premium content that meets global standards and elevates local talent.” ⭐️ What entertainment industry trend are you watching? “Streaming is becoming increasingly competitive. In Latin America, we are focused on windowing and exploring licensing models to maximize reach, giving our clients the confidence our content is always at the forefront of the industry.” ****************** Thank you, Ramón, for all your hard work to make this year’s LA Screenings great for everyone involved! #leadership #latinamerica #culture #teamculture #media #sony

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Rafael Fernandez

Janitorial project manager for ABM

6mo

Exciting!

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