John Corthinos

In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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IFYKYK Part 3. This is how we harness chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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IFYKYK Part 4. The latest from the MAGNA 2024 US Ad Markets Summer Update. On a national basis, the Spectrum TV app is at the same tier as Amazon Prime Video and Hulu. Yes, I said national. Once again….This is how we harness chaos for brands and agencies. And it’s why we are far and away the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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Gannett | USA TODAY NETWORK reported Q2 2024 financials with it generating $639.8 million in top line revenue, down 4.8% compared to Q2 2023, while digital revenue was up 6.2% year-over-year to $278.4 million. We break down a few key numbers in this analysis, but I thought one thing Gannett's Chief Content Officer, Kristin Roberts, said on the earnings call was very important. "It’s one thing to grow the audience, it’s another to hold that audience and then turn that audience into predictable and repeatable revenue across multiple revenue channels. An increasingly engaged audience really gives us the opportunity to take the next big step which is creating a multi-point monetization journey…" It's all about total monetization. You can read the full analysis and key numbers here. #media #localmedia https://lnkd.in/ePmUMpVv

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Now accounting for over 40% of TV usage, streaming TV (STV) is transforming content consumption and challenging advertisers to rethink how they measure conversion rates, frequency, and engagement by moving beyond traditional metrics. #FutureOfStreaming #AdTargeting #Measurement #TV

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Excited to continue the conversation with Amy Hu and Evan Shapīro and share how we each approach simplifying fragmentation to focus on what really matters....optimizing outcomes. See you next week! Spectrum Reach #builtforwhatsnowandwhatsnext

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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‘We only make money when people watch,’ Tubi’s CEO on strategy, streaming market https://nca.st/PPrg4 “We are the most watched free movie and TV service in America,” Sud explained. “Think about YouTube for movies and TV shows, or if you think about how much we are entertained on social media or online gaming, it’s the same model.” #Tubi #Streaming #FASTChannels #OTT #Media #Broadcasting

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Despite revenue fall, Paramount’s DTC segment grew. Paramount's Q2 2024 earnings report reflects a mix of challenges and successes as the company navigates its strategic priorities. The company reported a total revenue of $6.81 billion for the quarter, a decline of 11% compared to the same period in 2023. This decrease was largely attributed to weaker performance in its TV Media and Filmed Entertainment segments, which saw revenue drops of 17% and 18%, respectively. However, the Direct-to-Consumer (DTC) segment showed resilience, with a 13% year-over-year increase in revenue.

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Magna has raised its 2024 forecast, signaling a healthier outlook for the advertising industry. Anticipating a 9.2% growth to $369 billion, this update reflects even more promising prospects compared to earlier predictions. Key factors driving this optimism include a strong fourth-quarter performance in non-cyclical advertising revenues, boosted by an improving macro-economic outlook and the unstoppable rise of digital media and streaming platforms. Social media advertising is set to surge by 14% to $80 billion, while long-form streaming ad revenue will expand by 13% to hit $10 billion. Despite sector-specific variations, most industries are expected to grow, with retail and travel leading the pack. Notably, the upcoming major cyclical events, like the 2024 election cycle, are projected to drive significant incremental ad sales. In this dynamic landscape, digital pure players are poised to capture most of the market growth, with non-cyclical advertising sales expected to skyrocket by 12% to $261 billion. Learn more: https://lnkd.in/g94S3-Kn

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"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford In my recent interview, I highlighted the game-changing potential of our new CTV traffic direction. This innovation stems from long-standing partnerships, emphasizing how collaboration fosters breakthroughs. Partnerships are the bedrock of innovation, enabling us to pioneer unique offerings that drive performance and reshape the industry landscape. #PartnershipPower #InnovationLeadership

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Check out what Christopher Marangi, our co-CIO of Value, has to say on Liberty Media in CNBC. With such big announcements just before its investor day, Chris says, “Malone has accelerated the surfacing and simplification of value.” Read the rest here: https://lnkd.in/ewDHNka4

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Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

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"Underestimate small business owners at your peril." Small businesses are our most creative, most curious and most innovative partners with a simple request - make it easier to aggregate audiences so we can focus on driving results. In other words, "Is it simple? Does it work?" Enjoyed talking with Michael Shields about how Spectrum Reach harnesses media chaos every day, in every market, with every customer. In a short period of time, we covered a wide range of topics: simplifying fragmentation, demystifying advertising creative, safely leveraging data sets and defining attribution based on what matter most to each customer. Thank you Blockgraph the opportunity and for your continued partnership.

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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