Michael Guth’s Post

This is going to be a conversation you do not want to miss folks. Tune in to learn how we simplify fragmentation and harness the chaos of CTV. It can be done! #SpectrumReach #builtforwhatsnowandwhatsnext

Great products often start with great data scientists. It was about a year ago when Noam Koren Daniel Wegman, PhD and Joel Venzke, PhD proved to me, beyond any statistical doubt, that similar AI-scored audience segments present completely different conversion rates (2-3x) depending on what they watched just before the ad break. And even weirder, it's different based on the campaign creative. Shock. Further *exhaustive* research showed it relates to a very simple notion: "emotional resonance". Double shock. Today i'm proud to publicly announce that we enabled these contextual segments on our premium CTV inventory (~60B monthly gross 30-seconds impressions) programmatically through all leading SSPs, with no additional data fees. Read more about BrandDiscovery and check some case studies here: https://lnkd.in/gVgi8bze

Brightcove’s Marketing Insights enables marketers to optimize video strategies with advanced analytics, tracking campaign effectiveness and driving measurable business impact. Read the Latest full News - https://lnkd.in/dp_WJXzv #MarTech #MarTechedge #Brightcove #MarketingInsights #VideoMarketing #DataDrivenMarketing #CampaignPerformance #ContentStrategy #MarketingAutomation #UTMTracking

🌟 Cross-Channel Attribution Made Simpler!🌟 AdRoll’s tools simplify the process of understanding cross-channel attribution, helping marketers make better decisions in real-time.🌍 If you’re looking to optimize your marketing efforts and gain clarity across multiple platforms, I highly recommend checking out this webinar! 📊 🎥 Watch the webinar and get valuable tips on CCA below👇 #Marketing #CrossChannelAttribution #AdRoll #DataDriven #Webinar #MarketingTools

"Cross-channel attribution is easier said than done." You've heard it. Have you ever felt that way, too? Our recent webinar helps viewers understand the real-time insights for quick data-driven decision making. The tools exist to make cross-channel attribution easier for you. We have one of those tools at AdRoll! Watch the webinar now for our tips on CCA: https://bit.ly/3Cke5nV

AdRoll’s tools make it super easy to understand cross-channel attribution, helping you make smarter, real-time decisions! 🌍 If you’re looking to level up your marketing strategy and get clear insights across platforms, this webinar is definitely worth checking out. 📊 🎥 Watch the webinar and grab some great tips on cross-channel attribution (CCA)

Kochava is excelling with 1st party, real-time, cross-device outcomes based measurement for publishers & platforms. (app, web, footfall with commerce transactions, incremental measurment + brand lift) - Let's go! #outcomes #measurement

A new AI-powered tool is revolutionizing TV advertising by optimizing the mix of linear and Connected TV to reach target audiences more effectively. Using data analysis, predictive modeling, and viewership patterns, it helps advertisers find the best media blend for improved reach and return on ad spend. This approach ensures that campaigns work harder and smarter across all TV platforms. #CTV #DataAnalytics #DigitalAdvertising https://lnkd.in/g6QRxD2e

VideoAmp To Redefine Media Measurement Expectations For Upfronts With VAMPFRONT https://lnkd.in/dtvyCGjh #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #analytics #MediaMeasurement #Measurement