Amy Worcester Lanzi

This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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This is a must-read for CMOs! Mars United Commerce spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Don’t miss out on this opportunity to future-proof your digital strategy and discover how to leverage AI, retail media channels, and influencer collaborations to supercharge your marketing efforts. Webinar leader, Jeremy Kagan who literally wrote the book on Digital Strategy. #webinars #digital #advertisingagencies

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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MarkeTeam.ai has appointed marketing visionary Tony Weisman to its Board of Advisors. With a legacy of brand transformation and digital strategy, Weisman’s expertise will drive Marketeam.ai’s mission to revolutionize the future of marketing. Known for his leadership roles at Dunkin' Brands, DigitasLBi, and more, his strategic insights and network will accelerate Marketeam.ai’s growth, especially in the U.S. market. Weisman joins fellow industry veteran Clive Sirkin in shaping the next era of marketing innovation. Key Notes: "I'm thrilled to join MarkeTeam.ai at such a pivotal time," Weisman shared. "The company's commitment to democratizing access to high-level marketing through AI solutions is something the industry has long needed. Marketeam.ai is uniquely positioned to empower businesses to shift resources from operational overhead to meaningful growth. I'm excited to work alongside Clive Sirkin and the team to support this game-changing mission." This is a significant milestone for MarkeTeam.ai," said Naama Manova-Twito, Co-Founder & CEO. "Tony Weisman's addition to our Advisory Board is transformative, and alongside Clive Sirkin, it signals a strong endorsement of our vision to reshape the marketing industry with AI-native solutions. Tony's extensive expertise in brand strategy and his innovative approach to digital marketing make him an indispensable asset. Together, Tony and Clive bring unparalleled experience from Fortune 500 brands and top global agencies, enhancing our ability to drive impactful industry change." Download DigiScoop today – the app that delivers quick, concise news for digital marketers.  Android : https://lnkd.in/gZdyNJHw IOS : https://lnkd.in/gZHbwkBT Stay ahead of the curve with 70-word updates #StopMindLessScrolling #Just2MinsonDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #MarketingInnovation #Leadership #AI #BrandStrategy

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Commerce has evolved rapidly, rendering your old strategies obsolete. That is of course assuming you have a commerce strategy. In this new era, foresight & agility are key for Consumer Brands. The Interpublic Group (IPG)'s Guidebook for Winning in Commerce provides a roadmap for navigating the emerging challenges, such as how ... 🔍 Invisible commerce is reshaping traditional touchpoints. 💸 Demand for convenience is challenging margins. 💬 Product communities are democratizing brand trust. Addressing these is crucial to stay competitive and win profitable share. Use this link - https://lnkd.in/gh_3EF8f - to download the pdf report and learn how to turn these challenges into your opportunities. #Commerce #ConsumerBrands #DigitalTransformation #Strategy

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E-commerce remains a small part of retail — 16% of total retail or 22% of core retail as of the second quarter — but has lately contributed more than its share. Over the past four quarters, e-commerce drove 53% of growth. In the past, it was closer to 30%. It is interesting to see that, relative to 6.5% e-commerce growth, the largest retailers, Amazon and Walmart, and new upstarts from China, Shein and Temu, are outperforming the market. Meanwhile, many smaller players, including eBay and Etsy, saw flat or negative growth. #ecominsights https://lnkd.in/eqrKEv47

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As consumer expectations shift at lightning speed, brands are grappling with an urgent challenge: how to produce more creative content, faster, and at lower costs, all while enhancing personalization and impact. It’s shocking that 40% of brands report rising creative production costs, yet 76% are still operating with the same stagnant budgets. Here’s the reality: Embracing new technologies like GenAI is not just a nice-to-have; it’s essential. These innovations are reshaping creative workflows, allowing us to harness internal teams, external partners, and user-generated content to meet the escalating demand for engaging assets. The brands that master this mix will not just survive but thrive in this chaotic landscape. At Hahn, for example, we’ve discovered the art of using AI-driven insights to predict powerful partnerships. With FuseLight(SM), our new all-in-one AI-powered solution, we make brand fusions simple, smart, and data-driven. This innovative approach allows us to identify the right influencer and partner matches, ensuring authenticity and relevance. In this rapidly changing market, those who adapt and innovate will lead the pack. It’s time to redefine creative production and make it our competitive advantage. #VitaminH #Fuselight #GenAI #PredictiveMarketing #InfluencerMarketing

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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#WednesdayWisdom This back-to-school season, brands are navigating through financial turbulence, making capturing attention with fresh, relatable strategies crucial. As spending tightens, marketers like Amazon and JCPenney are focusing on value, while others like American Eagle are tapping into the power of Gen Z and inclusive messaging. With kids influencing parents' purchasing decisions more than ever, connecting with the entire family could be the key to success. #BackToSchool #MarketingTrends

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