CCOM Group’s Post

How can marketers target Gen Alpha as the lines blur between tween and adult? Helenor Gilmour shares her expertise on the brands that target Gen Alpha before any other demographic, and how that strategy benefits brand loyalty as they grow. https://lnkd.in/efKaKETx

The business imperative of connecting with and winning today’s young and rapidly growing Hispanic consumer segment (which represents 25% of the U.S. population under 30) has become critical to brand growth and health for the long term. https://lnkd.in/dYBw8Thd #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights

Question for my fellow minority marketers What brands do you feel are truly doing a great work in authentically connecting with your demographic(through marketing or product)? Not just with a campaign in the celebration month - but consistently? Comment below 👇🏼 and thanks!

Check out our latest post about Hispanic consumer preferences, aspirations, and desires to craft irresistible campaigns that truly resonate. Let's bridge the gap, celebrate diversity, and build lasting connections! #HispanicMarketing #DiversityInAdvertising #ConnectWithYourAudience https://hubs.la/Q02qQNpZ0

Gain Authentic Insights with MHN's Un-Acculturated Hispanic Panel 🇲🇽🌟 Unlock the unique perspectives of the un-acculturated Hispanic market with MHN's specialized panel. This group provides invaluable insights into a significant and often underrepresented population segment, allowing brands to connect more deeply with their target audience. MHN's Un-acculturated Hispanic Panel is carefully curated to reflect the authentic experiences and preferences of individuals who maintain strong ties to their cultural roots. This allows you to gain a nuanced understanding of their behaviors, needs, and purchasing habits. Why choose MHN's Un-Acculturated Hispanic Panel? 🌟 Access to genuine, culturally rooted insights. 🌟 Enhanced understanding of consumer behaviors and preferences. 🌟 The ability to craft more effective and resonant marketing strategies. Harness the power of authentic consumer insights with MHN's Un-Acculturated Hispanic Panel, and elevate your brand's connection with this vital demographic. #UnAcculturatedHispanicPanel #ConsumerInsights #MHN #MarketResearch #CulturalUnderstanding #HispanicMarket #BrandStrategy #AuthenticConnection

Hispanic advertising professionals are experts in growing brand loyalty among Hispanic audiences. The numbers speak for themselves - the growth is just the beginning. But we want to hear from YOU! What do you think are the most important things that brands and advertising agencies need to know about connecting and communicating with Hispanic/Latino audiences? Share your thoughts in the comments below! #Hispanic #advertising #brandloyalty #Latino #communication

**Hispanics Shop with Emotion, Not Passivity** A recent MRI-Simmons report titled "The State of the Hispanic American Consumer" highlights the dynamic and emotionally driven purchasing behaviors of Hispanic consumers in the U.S. So, how do we engage as a group? The Impressionable Buyer: This segment is heavily influenced by social media, celebrities, and the latest trends, making them highly responsive to marketing that resonates with their aspirations. The Free-Spirited Shopper: Known for making impulsive purchases, this group identifies as spenders rather than savers, embracing a lifestyle that prioritizes experiences and immediate gratification. Why This Matters for Marketers & Brands: With $224 billion in discretionary spending power and a generally optimistic outlook on personal and national finances, it’s crucial for brands to adopt culturally relevant strategies. Sponsorships, endorsements, and targeted messaging can significantly sway purchasing decisions among Hispanic consumers and younger generations, who are eager to embrace the latest innovations and trends. Understanding these emotional drivers can help brands build stronger connections and foster loyalty within this vibrant community. Let's engage authentically and creatively! #hispanicheritage #economicpower #latinoconsumers #marketinsights

You want to connect with Gen Z, but your brand keeps missing the mark.  The truth is if you're not actively working to be relatable, you're quickly becoming irrelevant to this demographic.  Here are 7 proven strategies to make your brand resonate with young consumers: 👇 

In our latest webinar with Guillermo Pérez and Kevin Downey from digo:, we explored how the rapidly growing U.S. Hispanic market is transforming advertising. Here are the highlights:   📊 A Market on the Rise With a projected population of 68 million and a GDP of $3.7 trillion, U.S. Hispanics represent the fifth-largest economy globally—far from a niche market.   🎯 Beyond Translations Marketing to Hispanics requires more than repurposing general-market campaigns. Authenticity and cultural relevance are key to building meaningful connections that resonate with the unique experiences of Hispanic audiences.   🌱 Untapped Potential Hispanic consumers account for 20% of the population but only 3.6% of ad spend. Addressing this gap presents a $109 billion revenue opportunity.   💡 Key Takeaways - Brands with multicultural strategies grew 44% in value, showing the business impact of inclusive marketing. - Hispanics are early adopters of technology, spending more time on connected TV and digital platforms than the general population. - Emotional resonance drives engagement—this audience reacts strongly to messages that align with their experiences and values.   The U.S. Hispanic market isn’t just growing; it’s reshaping the future of advertising. Let’s discuss! 💬   #MarketingStrategy #HispanicAudience #MulticulturalMarketing #DigitalAdvertising

With the playing field between private labels and national brands leveling, brands must focus on credibility and meeting consumer needs beyond price. For example, 70% of Gen Z & Millennials believe private labels are just as good as national brands. Is your brand doing enough to maintain equity? Read our full analysis: https://ow.ly/wrsP50SSKWi