Fernando Mexia’s Post

Looking for some new strategies to help your brands create meaningful content and effectively monetize it? Come see how SoCast Digital makes digital growth easy for broadcasters of any size.

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/gXE6qEXR

📊 Just came across a fascinating study that surveyed 3,000 people, and the findings are eye-opening! 🧐 It reveals that a whopping 76% of those who use station websites and apps also tune into local TV news. This highlights the complementary role these platforms play in shaping our media diets. 📰 In an age where we often hear about the decline of traditional media, it’s refreshing to see that viewers are not choosing one over the other. Instead, they are embracing a hybrid approach—consuming content from both local TV and digital platforms. As other previous studies have shown, it’s not about “either/or,” but rather “and.” 🌐 This synergy between digital and traditional media presents exciting opportunities for broadcasters and content creators alike. By understanding how audiences engage with multiple platforms, we can enhance our strategies to deliver news that resonates with our community. 📈 So, let’s celebrate this trend! It’s a reminder that diverse media consumption is here to stay, and we should continue to innovate in how we deliver news across all channels. #MediaConsumption #LocalNews #DigitalStrategy #Broadcasting #MediaTrends You can find the article here: https://lnkd.in/df6z2Kb2

Nielsen is introducing a new magic trick (three minutes = a full QH of listening) to inflate radio station's quarter-hours. It's welcome news for AQH-starved broadcasters, who will undoubtedly announce to the media-buying world that "we are so back." Never mind the ratings behemoth is applying a band aid to a broken leg (Hey, how about fixing the sample size problem?). Still, this has profound implications for programmers beyond clock manipulation and moving commercial break. . Here are three things you should consider putting in place now! #radio, #radioprogramming, #radioratings, #broadcasting https://lnkd.in/gMpczejY

The News Broadcasters & Digital Association (NBDA) has announced significant amendments to its regulations, aiming to adapt to the rapidly evolving media landscape.... Read More At:- https://lnkd.in/gPDDKt9T #NBDA #NBDA #news #broadcasters #regulation #newsbroadcasters #news #NewsUpdate #newsfeed #dailynews #IBWNews

Linear program schedules common to over-the-air broadcast stations are not in alignment with new media consumption habits. Today's consumer is in control, not the media provider. https://lnkd.in/epkgMYxH

Interesting perspectives on how public service broadcasters can increase resonance with younger viewers.

Comcast has partnered with Se Habla Media to support and expand its 'Jaime Mendez News' Spanish-language newscast, serving the over 60,000 Hispanic community members in Seattle. The partnership includes a grant for operations and technology, along with a regular spot on Comcast's Xfinity TV Channel 79 to air broadcasts. 'When Sinclair Broadcasting group let go of its Univision affiliate at the end of 2023, the only local Spanish newscast on TV in our area also disappeared,' said Diana Oliveros, co-founder of Se Habla Media. 'This sudden lack of a newscast posed yet another barrier to important information for many Hispanics. So, we decided to create our own local media outlet.' 'Our collaboration with Jaime and Diana aligns seamlessly with Comcast's mission to support our communities, advance digital equity, and help small businesses succeed,' said Rodrigo Lopez, Senior Vice President of Comcast Pacific Northwest Region. 'By supporting Se Habla Media, a news outlet created by Latinos for Latinos, we are helping to keep our Spanish-language community informed about local events and raise awareness of important local issues.' Before the partnership, Jaime Mendez News was limited to online broadcasts, amassing over 120,000 followers. The TV cable channel and Comcast's support will help expand its reach, catering to those without internet access who rely on TV for information. @comcast @sehablaseattle #spanishlanguagenews #digitalnews #hispanicmedia #comcastpartnership #jaimemendeznews

"Digital First" has been an anthem for more than a decade but I've never read anything as clear about the Why and the How than in Dustin Block's column today on TVNewsCheck. #media #digital #news https://lnkd.in/erGddaCb So, what’s the path forward for broadcast leaders grappling with digital strategy? First, we need to shift our mindset. Instead of seeing digital as an add-on to our broadcast operations, we should be thinking digital-first. 

New data reveals total U.S. AM/FM #radio listening is forecast to grow +10% in 2025 due to proposed plans to enhance how average quarter-hour audiences in #PPM markets are generated. https://bit.ly/3Bwr4ST #westwoodone