Nicolle Stumpf Zawacki

One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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✅🖥️ Yahoo Finance (9/12): “In an early renewal of their multi-year deal, the companies said an ad-supported version of Max, which includes all HBO and Discovery+ content, will be available to all Spectrum TV Select packages. Charter is the nation's largest pay TV company. Max and Discovery+ will be added to Spectrum's bundle, which already includes streaming platforms such as Disney+, ESPN+ and Paramount+. As part of the agreement, Spectrum will continue to carry Warner Bros Discovery's TV network portfolio, including sports network TNT, CNN, Food Network and Discovery. The media and entertainment giant's TV business has been struggling due to cord-cutting by consumers and weak recovery in the advertising market.” ⬇️ #streamingtv #ctv #ott #mvpd #cordcutting #avod https://lnkd.in/ey68mGEB

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After Paramount and Disney Advertising launched their ad platforms, Roku just released theirs. TL:DR in three bullet points: • Roku has launched Roku Ads Manager, a self-serve ad platform that allows advertisers to buy and optimize campaigns across all streaming inventory on Roku, not just individual streaming services. • The platform offers features such as geolocation targeting, audience segmentation, and outcome-based optimization. It also includes Roku's Action Ads, which allow for interactive elements like QR codes and prompts for app downloads or store locators. • Roku Ads Manager is designed to attract performance-oriented advertisers and includes shoppable TV capabilities, including an integration with Shopify that allows viewers to purchase items directly using their Roku remotes. AdExchanger https://lnkd.in/gcwivHrR

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

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Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT

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Now accounting for over 40% of TV usage, streaming TV (STV) is transforming content consumption and challenging advertisers to rethink how they measure conversion rates, frequency, and engagement by moving beyond traditional metrics. #FutureOfStreaming #AdTargeting #Measurement #TV

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Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic

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IFYKYK Part 4. The latest from the MAGNA 2024 US Ad Markets Summer Update. On a national basis, the Spectrum TV app is at the same tier as Amazon Prime Video and Hulu. Yes, I said national. Once again….This is how we harness chaos for brands and agencies. And it’s why we are far and away the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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𝗠𝘆 𝗙𝗿𝗶𝗱𝗮𝘆’𝘀 𝗙𝗶𝘃𝗲 𝗮𝘁 𝟱𝗽𝗺 - This week's top stories that sparked my interest. 𝟭. 𝗧𝗵𝗲 𝗧𝗿𝗮𝗱𝗲 𝗗𝗲𝘀𝗸’𝘀 𝗠𝗼𝘃𝗲 𝗦𝗽𝗮𝗿𝗸𝘀 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻 𝗥𝗼𝗸𝘂 - The Trade Desk's launch of Ventura, a new streaming TV operating system, has sparked speculation about acquisitions to expand its CTV presence. With Ventura challenging Roku and Amazon, analysts suggest The Trade Desk might pursue hardware or platform acquisitions to accelerate adoption. Roku, whose stock dropped 7% after the announcement, could even become an acquisition target if its valuation continues to decline, potentially strengthening The Trade Desk’s position in the competitive CTV market. -> https://bit.ly/3OHNtQx 𝟮. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗚𝗶𝗮𝗻𝘁𝘀 𝗧𝗮𝗸𝗲 𝗔𝗶𝗺 𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗦𝗲𝗮𝗿𝗰𝗵 𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲 - Big Tech players like Meta and TikTok are chipping away at Google’s stronghold on search by leveraging their social platforms. Users are increasingly turning to these apps for search-like queries, especially among younger demographics. Could this signal a major shift in the search landscape? It’s a fascinating evolution to watch. -> https://bit.ly/4ifVzNQ 𝟯. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗕𝗮𝘁𝘁𝗹𝗲𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝗻 𝗖𝗧𝗩 - CTV platforms are competing fiercely to control operating systems. Companies like Roku, Amazon, and Samsung are leveraging their ecosystems to lock in viewers and dominate the connected TV space. This battle isn’t just about streaming but also ad revenue, with each company aiming to become the default choice for viewers. -> https://bit.ly/4f3v1wE 𝟰. 𝗪𝗵𝘆 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘀 𝗜𝘀 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 - Publicis Groupe is emerging as a standout in the ad industry, thanks to its data-driven strategies and advanced capabilities. Its tech offerings, including Epsilon and Sapient, are helping clients navigate complex challenges in personalization and measurement. This focus on delivering measurable results is setting Publicis apart from the competition. -> https://bit.ly/3Vshyr0 𝟱. 𝗡𝗲𝘅𝘅𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗖𝗥 𝗗𝗮𝘁𝗮 - Nexxen’s Steven Broadhead highlighted the transformative potential of Automatic Content Recognition (ACR) data in connected TV. By understanding viewing behavior at the device level, ACR data offers granular insights for advertisers, enhancing targeting and measurement capabilities. This could redefine how advertisers approach CTV campaigns. -> https://bit.ly/3CYB8Vs #AdTech #TheTradeDesk #RetailMedia #SearchWars #SocialMedia #GoogleChallengers #CTV #StreamingWars #OperatingSystems #Advertising #Publicis #DataDrivenMarketing #ACRData #CTVInsights #Nexxen

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Streaming TV ads are arguably the most efficient advertising in advertising today. Streaming ads are targetable, scalable and affordable, and can deliver impressive returns on your advertising spend. On the consumer side, streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen. More of your customers are streaming than ever before. There's never been a better time to jump on the streaming bandwagon with BAM. https://lnkd.in/ehrgiMBf

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IFYKYK Part 3. This is how we harness chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising

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Streaming’s on fire, and we’re here for it! 🔥 LiveRamp's Adam Paul breaks down why CTV is dominating screens and what it means for advertisers. Ready to get ahead? Watch episode 3 of “Here’s the deal...”

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What are the best ways to safeguard privacy while delivering personalized ads on CTV? Check out my chat with Sean Cunningham, President & CEO at VAB during the Big TV Summit tomorrow morning. We'll discuss how AI is transforming media activation, day-zero planning, and Seedtag's innovative approach to CTV targeting and measurement. 📍 NYC, NY 📅 September 18th ⏰10:10-10:30 am (EDT) Discover the event here: https://lnkd.in/ejY387r7 #ContextualAdvertising #CTV #AdTech #privacy

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I had the pleasure of joining Lou Paskalis, Tim Brown and the Association of National Advertisers to attempt to move the needle on buying quality media in lieu of cheap CPM inventory of questionable origin. Our panel dialogue, "Is the Programmatic Juice Worth the Squeeze," concluded it is because, among other things, quality media produces outcome metrics that matter. Drilling in specifically on news media -- a publishing category that continues to be in a world of hurt, Lou writes in AdExchanger that "... many presenters attempted to debunk the myth that brands that advertise adjacent to divisive or provocative content risk exposing themselves to backlash. Stagwell Global released research that showed virtually no difference in purchase intent for brands when their ads appeared next to editorial content, whether it was inflammatory or not. The question remains: Will marketers overcome their gut feelings in light of compelling research to the contrary?" I am always encouraged by this type of research, but I've come to expect that I'll be discouraged by the lack of change in media spend across trusted, professional journalism. IMHO, what we need to demonstrate *in addition to* these consumer sentiment findings is the hard data that shows equal or better RoAS (or other measurable outcome metrics) in the news content category. Evidence supports my hypothesis of better results in news vs. other content categories. For example, one recent TRUSTX advertiser experienced a 2.5x decrease in cost-per-acquisition on a campaign that was 59% targeted within news domains. News works because it's a lean-in environment where the audience is actively engaged. I am begging brands to give news a second chance. And not because its any advertiser's duty to save journalism, but because the stuff just works.

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The TV industry is still desperately trying to bring order to measurement. I suspect the biggest streaming debates over the next several years will be 'What is TV content' and 'How should it be measured'. This is great to see, nice job team iSpot.tv 👏 A really interesting article from Alyssa Boyle on AdExchanger around the future of holistic TV audience measurement. #CTV #Streaming #AVOD #FAST #AdTech

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David Nyurenberg, your article struck a chord with me. It reflects where we’ve been as an industry and, hopefully, where we’re headed. I remember when media planning was rooted in quality and context. Early in my career, I worked on campaigns where publisher credibility was as critical as the creative. We poured over placements, ensuring ads appeared in environments that elevated the message rather than just reaching an audience. It wasn’t about chasing impressions; it was about creating resonance. But somewhere along the way, the allure of hypertargeting pulled us off course. I recall the first time I was asked to justify a campaign’s success using metrics that, deep down, I knew didn’t reflect true impact - CTRs on a subpar site that wouldn’t pass even the loosest brand safety checks. It felt like we were trading integrity for convenience. Fast forward to today, and your article highlights the consequences of that trade-off. Made-for-advertising sites, inflated metrics, and automation tools prioritising scale over quality are symptoms of an industry that has lost sight of its purpose. But as you pointed out, there’s hope. Voices like Hershey’s Vinny Rinaldi and Walgreens’ James L. pave the way for a much-needed shift that values the environments in which we place our messages as much as the audiences we target. This shift feels personal to me. It’s a return to what I first loved about marketing: the balance of art and science and the belief that where you tell your story matters as much as the story itself. The challenge now is to act. To hold platforms accountable. To educate teams on the importance of supply-path optimisation. To champion quality-first metrics. Your article reminds us that change is possible, but it requires all of us to step up. The question is no longer whether this shift is necessary - it’s whether we dare to lead it. Let’s ensure this moment isn’t just a reflection but the start of a revolution. Keep up the great work, my friend. Ivan

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