Adit Chouhan’s Post

It's upfront week for many networks and I couldn’t be more excited! Network executives are sharing their plans for audience and monetization growth, and we're seeing some key themes emerge already. I’m paying attention to the convergence of Streaming Television with shoppable opportunities allowing for more full funnel activation, buying platforms that are helping bring linear, digital and streaming together, and how #AI is providing an opportunity for the way we test video messaging. #upfronts #mediastrategy #mediabuying

The rise of ad-supported streaming, FAST channels, and AI influences on CTV - where is CTV headed in Europe? Join Cadi Jones from Index Exchange, Ekkehardt Schlottbohm from PubMatic, and moderator Tom Hudspith from GroupMNexus as they discuss the rapid growth of CTV in new European markets. From understanding regional consumer trends to overcoming market-specific challenges, this session will equip you with the knowledge to succeed: https://lnkd.in/dsDgXzRp

We’re back with our first brand campaign in 10 years! Introducing #TalkDataToMe, where data isn't just valuable—it’s sexy 😎. Whether it’s broadcast TV or streaming video we’re helping brands unlock the full potential of cross-platform audience insights. Ready to talk data? Let’s dive in. https://hubs.la/Q02VsV0J0 #NLogic #AudienceInsights #CrossPlatform

No more guessing!🔎 Our AI model understands your viewers' preferences better than ever by analyzing their history and content. Plus, our explainable suggestions give you insights into the reasoning behind each recommendation. 📈 Get better engagement and streamline your content strategy with accurate, verifiable, and continuously optimized recommendations. Book a free demo now at https://gyrus.ai and see it in action! 💻 #gyrus #adtech #programrecommendation #innovation #ai #advertising #broadcasting #streaming #netflix #amazonprime #artificialintelligence #aitechnology #aitools #aihacks #tech #technology

I know it is early, but who is going to @POSSIBLE2024? I want to start ironing out my meetings. Send me a DM and let's get something on the books. I want to discuss SPO, White Labeling our awesome tech to reach CTV/Streaming audiences, and how we can work closer with our direct streaming/channel partners. #Madhive #adtech #possible #miami

Honored to have moderated a panel on the “Future of TV: The Great Unbundling + Rebundling” at PrivTech Invest NYC, hosted by our firm, Grit Capital Partners! Joined by industry leaders Peter Naylor, Jonathan Carson (Antenna, the leading analytics provider), + Jason Cohen (MyBundle), we explored the rapidly changing streaming landscape. Key insights: Consumer Shift: Over 50M U.S. households have cut the cord, putting consumers in control, driving demand for simpler, more tailored streaming options. Retention & Churn: With churn rates averaging 37% annually, streaming platforms are focusing on personalization, ad tiers, + exclusive content to retain viewers. Broadband & Bundling: Broadband providers are moving from TV to fiber (Fiber adoption is up 10% YoY), creating new ways to bundle streaming + broadband services to reduce churn + simplify billing  AI & Personalization: 75% of streamers say AI-powered recommendations improve their viewing experience. Thank you to our panelists for joining us to discuss these trends + the opportunities ahead. New era for TV 🚀 #Streaming #Partnerships #Innovation #CustomerExperience #Customerfirst #bundling #ai

According to Nielsen, 74% of TV households watch both linear and streaming TV. This makes it difficult for advertisers to know how to best reach their core customers. Plus, many TV agencies purchase linear and CTV in silos, using separate, third-party platforms. Which leads to missed opportunities and inefficiencies. We thought it was time for a solution. Introducing Annika Audience™. It's an AI recommendation engine that analyzes first- and third-party data to find where your core customers watch. It then uses historical insights, predictive modeling, and forecasted viewership patterns to calculate the ideal media mix across all forms of TV. Resulting in TV campaigns with the best possible reach and ROI. #TV #Media #Technology #AI

Finding the perfect clip in seconds? It's possible with our Intelligent Media Search. Spend less time searching and more time creating. Request a free demo today at https://gyrus.ai #gyrus #ai #mediasearch #innovation #advertising #broadcasting #streaming #artificialintelligence #aitechnology #tech

Unlock the secrets behind what captivates audiences worldwide with Eye on Insights. 🌐 From the latest trends in streaming to breakthroughs in digital entertainment, we're at the forefront of discovering what makes the entertainment world tick. Dive into data-driven insights and let's shape the future of entertainment together. Follow us here- https://eyeoninsights.com/ #EyeOnInsight #EntertainmentResearch #MediaTrends #EntertainmentEvolved #DigitalEntertainment #StreamingInsights #ShowbizAnalytics #InsightsIntoAction #Trendsetters #FutureOfEntertainment

Should be an interesting session on the power of Local!