Leopoldo Garcia Torres

OUTFRONT's Les Harrison is moderating today's "New Balance: Fewer. Bigger. Better. Partnerships That Work" panel at Brand Innovators. Join Les and Naveen Lokesh at 4:15 PM at the #SportsMarketingUpfronts at the National Football League (NFL) Draft hosted by Rocket Mortgage. #Marketing #Innovation #Sports #SportsMarketing #NFL #NFLDraft #Detroit #RocketMortgage #NewBalance #OUTFRONTMedia

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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Latino consumers are diverse, dynamic, and growing fast. Is your brand speaking their language? With 121 Corp’s cultural proficiency, we’ll help you engage authentically and effectively with Latino audiences. 📞 Let’s talk about elevating your brand's impact! #LatinoConsumer #MarketingStrategy #121Corp

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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✅🖥️ Variety (9/30): “Together, DirecTV and Dish would have nearly 20 million customers — a total that is down 63% from their peak levels in 2016, the companies said. DirecTV service had an estimated 11.3 million subscribers (inclusive of AT&T U-verse TV) as of the end of 2023, according to estimates from Leichtman Research Group, compared with a peak of 25.5 million at the end of 2016. Dish, which once had more than 14 million customers, ended the second quarter of 2024 with 8.07 million pay-TV subscribers (including 6.07 million for Dish TV and 2 million for Sling TV). Under the terms of the purchase agreement, DirecTV will acquire EchoStar’s video distribution business, including Dish TV and Sling TV, in exchange for a “nominal consideration” of $1 (yes, one dollar) — plus the assumption of the Dish unit’s net debt with a total face value of approximately $9.75 billion. The companies expect the deal to close in the fourth quarter of 2025. DirecTV launched in 1994 and Dish followed in 1996, and the two satellite TV companies provided robust competition to incumbent cable TV operators. But in the past decade, both have seen their subscribers rolls shrink by the millions (as has traditional cable TV) with the rise of streaming prompting a consumer exodus from the sector. DirecTV and Dish have launched internet-delivered pay-TV packages, but those have not offset losses on the satellite side. By joining forces, DirecTV and Dish will be able to gain some leverage in programming distribution talks. This month, after Disney and DirecTV failed to reach an renewal, Disney networks including ESPN and ABC went dark on the pay-TV provider’s lineups for 13 days; the two sides came to terms on Sept. 14 on a deal that encompasses new Disney streaming service bundling options for DirecTV.” ⬇️ #mvpd #vmvpd #ott #cordcutting #streaming #ctv #dtc #pharma

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The NAB Show is next week. Among many important topics, many will be continuing to discuss solutions that help "monetize more effectively through programmatic ads and targeted advertising." Here is my checklist of things to consider when selecting solutions: ✅ Self-serve (supported by inspiration/education/platform exp teams) ✅ Transparent, high-quality Living Room Quality inventory ✅ AI developed audiences ✅ Automated optimization (can your team afford not to have this?) ✅ Creative solutions ✅ Reporting: intuitive, configurable, downloadable, sharable, api-able (is that a word?) ✅ Online and Offline performance attribution ✅ Incredible pricing

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Magna has raised its 2024 forecast, signaling a healthier outlook for the advertising industry. Anticipating a 9.2% growth to $369 billion, this update reflects even more promising prospects compared to earlier predictions. Key factors driving this optimism include a strong fourth-quarter performance in non-cyclical advertising revenues, boosted by an improving macro-economic outlook and the unstoppable rise of digital media and streaming platforms. Social media advertising is set to surge by 14% to $80 billion, while long-form streaming ad revenue will expand by 13% to hit $10 billion. Despite sector-specific variations, most industries are expected to grow, with retail and travel leading the pack. Notably, the upcoming major cyclical events, like the 2024 election cycle, are projected to drive significant incremental ad sales. In this dynamic landscape, digital pure players are poised to capture most of the market growth, with non-cyclical advertising sales expected to skyrocket by 12% to $261 billion. Learn more: https://lnkd.in/g94S3-Kn

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The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! Samba offers standard political segments that can be implemented in minutes, and can create custom audience segments for targeting audiences that have seen a TV political ad or program as soon as the day after viewing. We implement these custom audience segments through our direct integration partners, including OpenX who is a premier political SSP partner. Learn more about our solutions for political advertisers 👉https://lnkd.in/gxgciAqT #PoliticalAdvertising #2024ElectionAdvertising #TVData #Measurement

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📣 Addressable In The News 📣  "More advertisers will go #addressablefirst". Our 2024 Board Chair Larry Allen joins fellow leaders across Comcast Advertising to share key predictions to help advertisers navigate the year ahead. Read the article here: https://lnkd.in/epzazkfH #goaddressable #addressablefirst #theoutcomeisthemission

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In an article for The Drum, Leslie Lee, SVP of Marketing at Vistar, explores how advertisers can benefit from using digital out-of-home to reach prospective voters in the upcoming U.S. presidential election. Leslie highlights the importance of #DOOH as a trustworthy, natural channel and its ability to help marketers: ✔️ Reach critical voters on a large scale ✔️ Target the most effective screens for political messaging ✔️ Deliver compelling messages that actually resonate Discover the capabilities of DOOH to reach prospective voters with messages that make an impact and inspire action. 👉 https://hubs.la/Q02FV9-v0

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Check out what Christopher Marangi, our co-CIO of Value, has to say on Liberty Media in CNBC. With such big announcements just before its investor day, Chris says, “Malone has accelerated the surfacing and simplification of value.” Read the rest here: https://lnkd.in/ewDHNka4

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97% of Spectrum’s content is watched live! News, entertainment, or sports—live is where it’s at. Programmatic buyers, don’t miss out! Alex Groysman, VP of Advertising Product Development at Spectrum Reach, shares how to capitalize on these live spikes. 👉 Watch the video now! https://lnkd.in/eMjMz4Te #LiveViewing #SpectrumReach #Programmatic #DigitalMarketing #ProgrammaticAds

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