Edison Research

Edison Research is happy to celebrate the achievement of five years of #EdisonPodcastMetrics 🎊 by highlighting how the service has tracked the incredible growth of five specific shows. Discover more from our latest Weekly Insight 👉 https://buff.ly/4fvffKV Edison Podcast Metrics Methodology Notes: 1. Rankings are all-inclusive in that they measure EVERY show reported by weekly podcast listeners. This has always been a unique characteristic of our service, which measures listening, not downloads. This survey research does not rely on podcast producers or networks to report data for their shows. 2. Although we release Top 50 rankings publicly for the benefit of the industry, subscribers have access to listening and listener data on all shows. Published rankings only highlight a fraction of available data.

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior Sales Marketing Manager at SiriusXM Media. Download the full report for more insights on up to five years of trending data and new findings about Latino podcast listeners 👉 https://buff.ly/3DeA1B9

Join Edison Research for the Latino Podcast Listener Report 2024 taking place TOMORROW at 2PM ET with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts. This report will explore a deeper understanding of Latino listeners’ preferences and behaviors. Don't miss it and register now to secure your spot 👉

Hear from Kelly Martin, Director of Research at Edison Research, as she share the #️⃣9️⃣ finding from our Top 10 Findings of 2024. #Exitpoll data from the 2024 election shows how views on abortion have changed significantly regardless of party since 2020. The combined numbers for the two ‘legal’ positions went from 51% of Americans in 2020 to 65% this year. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

While audio-only podcasts remain a staple, video podcast engagement is reshaping content consumption, particularly among Latino listeners. This week’s insight provides a sneak peek into the Latino Podcast Listener Report 2024, supported by LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts. 

The Latino Podcast Listener Report 2024 is a milestone moment for the podcasting industry. On December 17 at 2 PM EDT, Edison Research, in partnership with Libsyn, LWC Studios, Latino Media Network, SiriusXM Media Podcast Network, and Uforia Podcasts, will unveil the fifth-anniversary edition of this groundbreaking study. This year’s report not only provides up to five years of trending data but also introduces a new dimension with video interviews featuring podcast creators who share how they’ve leveraged these insights to grow their audiences and impact. Presented by Gabriel Soto, Senior Director of Research at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn, the webinar will highlight key findings that reflect the preferences and behaviors of Latino podcast listeners—a critical audience shaping the future of the medium. Whether you’re a podcast creator, advertiser, or industry professional, this webinar offers actionable insights to guide your strategy in 2024 and beyond. Secure your spot today and be part of this important conversation: https://bit.ly/3ZA3IEs

Hear from Nicole Beniamini, Vice President at Edison Research, as she share the #️⃣🔟 finding from our Top 10 Findings of 2024. From smart speakers to wearable tech, smart devices are an integral part of daily lives. According to the #InfiniteDial 2024, 93% of the U.S. population age 12+ own a Smartphone, Smart TV, or Smart Speaker – an estimated 267 million Americans. Explore the full list of the Top 10 findings 👉 https://buff.ly/3ZsUY2Y

Video podcast engagement is reshaping content consumption, particularly among Latino listeners. According to the upcoming Latino Podcast Listener Report 2024, supported by LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts, 86% of U.S. monthly Latino podcast listeners 18+ actively watch video while listening and 66% having video play in the background or minimized on their device while listening. Learn more from our latest Weekly Insight and register for the Latino Podcast Listener Report 2024 👉 https://buff.ly/3BpWWJc

As 2024 comes to a close, we are filled with gratitude for the opportunity to connect with many of you in person throughout the year and to continue building upon our research. Edison Research is proud to share ten of our favorite insights from the work we conducted this year. 🎊 Watch the replay 👉 https://buff.ly/3ZsUY2Y

Don't miss the chance to register for the Latino Podcast Listener Report 2024 with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Media Podcast Network, and Uforia Podcasts. The fifth-anniversary report will be unveiled in a webinar on Tuesday, December 17, at 2 PM EDT, offering up to five years of trending data and new findings about Latino podcast listeners. Register now to secure your spot👉 https://buff.ly/4igsOAC