Csaba Borzási

This is how you optimize your LinkedIn ™ profile in 5 easy steps for lead generation. Step 1: Define a clear goal. What do you want visitors of your profile to do? What is your preferred way for them to get in contact with you? I offer a free 20-minute advice call as a first contact point. Communicate this goal across your full profile and focus only on this goal. Step 2: Write for your ideal customer When your ideal customer visits your profile they should feel like you understand their challenges, pains, and desires. And you are the expert to help them. Step 3: Create a visual profile Use featured media and rich media to educate your ideal customer about your experience. Include different types of media such as video, podcasts and blogs. People have different preferences in how they prefer to consume content. Step 4: Add social proof and become relatable Recommendations are a great way to have others speak about how great you are. They also help to become relatable, when you've worked with professionals similar to your ideal customer, they can recognize themselves. They will be more likely to do business with you because you've done it before with similar professionals. Step 5: Keep it authentic Use AI for inspiration, visit other profiles for inspiration but create your own profile. Your profile is the first impression you make with your ideal customer. Make sure they get to know you, and they trust you. Trust can't be built based on AI text or copied past text. All done? Don't sit back and relax, now it's time to attract people to your profile! 🙋‍♀️

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Here is a website wireframe example (from prodima.vn). Identify categories and subcategories. Well-structured websites make sense. Avoid building up on poor foundations! #website #wireframe #digitalmarketing #onlinemarketing #contentmarketing

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Crafting engaging email, specific to your niche is not as hard as you think. More importantly, it can be done well and it is affordable. And now, you don't even have to build the workflow:) Let me show you how we use Clay to craft highly relevant emails at less than 2 cents a lead. Yes...we use some of the best models and tech on the planet Cohere, Clay, and Anthropic's Claude Haiku to conduct extensive research on our leads and end up with highly relevant and professional content at 2 cents a lead. Sharing the workflow to prove it: https://lnkd.in/gNQBaRAP

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12/30 Website Mistakes ❌ Background changing thing is considered to be cool and attractive. That's totally fine. But you may neglect one thing, the content. The changing effect may distract your audience from orignal content and you don't want this to be happened. So stop customizing in such way to make it look better and smoother.

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The three basic ingredients of content we never talk about. 1. Them 2. What they want 3. How they get it If you don't know your audience and what they want, your content is worthless. Here's why: 1. Them: Without understanding your audience, you can't tailor your message for the customer and their respective buyer journey. 2. What They Want: Without identifying their challenges, your content won't address their concerns and it won't capture their interest. 3. How They Get It: Without providing a clear path, your audience won't know how to achieve their goals, they'll get frustrated and disengage. You can't offer your audience a strategy to better if you don't have a strategy to start and maintain the conversation. Use your audience’s challenges and desires to strategically align your content for better conversations. #leadership #personalbranding #contentstrategy

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Get nerdy with me 🤓 I'm going to talk about UTM tracking codes! 🕵️‍♀️ If you're a business owner and want more from your digital marketing budget, you'll want to pay attention. UTM stands for "Urchin Tracking Module," but don't let the name scare you. It's simply a fancy way of saying, "a piece of code that helps you track your marketing campaigns." 📈 Think of UTM codes as little spies you attach to your marketing campaign URLs that report back to you with valuable information about your visitors and their behavior. So, how do UTM codes work? 🤔 You create a unique UTM code for each marketing campaign, such as an email newsletter, an organic social media post, or a paid ad. The code includes information like the campaign source, medium, and name. For example, let's say you're running a Facebook ad for your latest product launch. Your UTM-tagged URL might look something like this: your_website dot com/product?utm_source=facebook&utm_medium=paid&utm_campaign=spring_launch When someone clicks on the link, the UTM code tells your analytics platform (like GA4) where the visitor came from and which campaign they're associated with. But how does this help you improve your marketing? 🤷‍♀️ By using UTM codes, you can track the performance of each marketing campaign individually. You'll know which campaigns are driving the most traffic, which ones are leading to the most conversions, and which ones might need a little tweaking. Or, to put things more bluntly, which campaigns are a waste of money. Armed with this data, you can make data-driven decisions about where to allocate your marketing budget and efforts. 💸 You can double down on the campaigns that are working and ditch the ones that aren't. Water the flowers and prune the weeds. Plus, UTM codes help you better understand your audience. You'll gain insights into which channels they prefer, what kind of content resonates with them, and where they are in the buyer's journey. So, if you're not already using UTM codes in your digital marketing campaigns, now's the time to start! 🚀 Trust me, your future self (and your bottom line) will thank you. Happy tracking! 😄 -------------------------- I am James Hipkin. I’m on a mission to: ✅ Help you use digital marketing to create value for your customers and your business. ✅ Provide modern professional websites to corporations large and small. Like this post? 🎉 Want to see more? ✔️ Follow #Inn8ly and 🔝Connect with me! #DigitalMarketingTips  #WebsiteDesign  #SmallBusinessMarketing  #Websites  #MarketingConsultant  #WebsiteMarketing

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🌐 Did you know that it takes less than 0.05 seconds for users to form an opinion about your website? That's all the time you have to make a first impression! 😮 In the rapidly-evolving world of web design, staying on top of best practices is key to creating websites that not only look good but also provide a seamless user experience. Here are some of the latest trends to keep in mind: 1️⃣ Simplicity is King 👑: Keep designs clean and uncluttered. Minimalism aids faster loading times and a more professional look. 2️⃣ Mobile First 📱: With over half of global web traffic coming from mobile devices, your design must be mobile-friendly to ensure functionality across all devices. 3️⃣ Accessibility for All 👐: Design for everyone! Use alt tags, readable fonts, and color contrasts that comply with WCAG to make your website usable for people with disabilities. 4️⃣ Consistent Branding 🎨: Ensure that your web design reflects your brand's identity consistently through colors, fonts, and messaging across every page. 5️⃣ Engaging Visuals 🖼️: Use high-quality images and videos to capture attention, but remember to optimize for speed! 6️⃣ Easy Navigation 🧭: Menu bars and site architecture should be intuitive. If users can’t find what they need, they’ll leave. 7️⃣ Loading Time ⏳: Page load speed isn’t just a convenience, it's expected. Optimize your site to load quickly to retain visitors' attention. 8️⃣ SEO-Friendly 🚀: Use SEO best practices in your web design so that search engines love your site as much as users do. Balancing aesthetics with functionality is the hallmark of a well-designed website – but there's always more to learn. 🤔 What's your top web design tip for creating an impactful user experience? Share your thoughts or tag a friend who loves web design! Let's discuss and elevate our digital landscapes together. #WebDesign #UserExperience #WebDevelopment #MobileFirst #DigitalMarketing #SEO #Minimalism #Branding #Engagement #Accessibility [Please note that the hashtags are manually appended for the purpose of this simulation and may not reflect real-time trending topics.]

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👉 How to turn more “Nos” into “Yeses” without discounting (in 5 simple steps) 1. Upgrade your ICP (Ideal Client Profile): - Identify key qualifiers for your best clients - Focus on those who truly need your “magic” - Ensure relevance both ways - you to them, them to you 2. Create a Blue Ocean offer - Understand your client's hot buttons (current frustrations and desires) - Sell outcomes, not services or benefits - Offer what you know they already want 3. Implement risk reversal - Make working with you a no-brainer - Minimise the "maybes" - Use creative guarantees 4. Refine your pricing strategy - Test different pricing structures - Example - smaller upfront payments… - Can lead to larger overall revenue 5. Clarify your message - Stop talking about generic benefits - Start talking about specific outcomes For example: The same service can be positioned in very different ways: "Do you want LinkedIn training?" vs "Do you want 10 enquiries per week?" So… Offer exactly what they want, not what you think they need ^^ BIG one liner... Remember: There’s no need to add anything new. Follow the above steps and you can start hearing a lot more “yeses”... Simply by positioning your offer differently. #NowGoGetEmTiger 🐯

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Increase your clients' retention rates by having better conversations early on. With all the current attribution issues happening right now, it's very hard to drive consistent results for some accounts, especially when clients only focus on in-app metrics and have long conversion windows. A lot of business owners still think the proper way to scale an account is heavily focusing on in-app metrics like ROAS and CPAs; they haven't been properly educated. Here's what I recommend you do: ✅ Set realistic expectations during the sales call. ✅ Educate your clients on current attribution issues. ✅ Get access to the client's CRM and back-end data to review how your campaigns are helping other channels improve performance. ✅ Send performance updates often before the client even asks for them - this will be crucial to build trust. If the client insists on only focusing on in-app results, I'd let them go and avoid headaches down the road. I have many clients whose in-app metrics look bad but I have the back-end data that shows otherwise. You want to keep and scale those. What are your tips to build better relationships with your clients?

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Workshop is delayed to 24, 25, and 26 May, due to events. This time, I'm going to add: - 2000+ profitable niches, where you can target your clients effortlessly. - More content on offers (like - what I learned from 5+ International coaches). - 50+ client acquisition sources (both inbound and outbound using paid and organic mediums). - 30+ objection handling techniques this time that helped me and my clients close deals without giving up. - 500+ proven cold email copy samples that helped me and my clients get results. In general, TOPS Framework of previous workshop will be covered too. However, adding more benefit - if someone show me results using my frameworks, he/she will get access to next workshops and resources free of cost. Also, 1-1 support is separate. Comment "Details" to get EARLY BIRD DISCOUNT OF 30%..else I will increase charges right after 10th May.

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Using templates for cold outreach is the easiest way to destroy your brand Instead, do this ꜜ My inbox is flooded with people: • Selling Softwares • Selling Services Even some content writers are pitching me my services I doubt if things can get worse than this. We need to understand the saturation level of our market The majority of people are burned with: • DM pitches • 10s of follow-ups And coaches + service providers who: Overpromised and underdelivered I have been running my business for more than 1.5 years now But, I haven’t sent mass DMs Because being salesy and desperate is the easiest way to: • Spoil your brand • Mess up your reputation • Burn your potential lead list Your goal should be to lead with: • Authenticity • Transparency Here’s how you can get started: • Create a list of 100 potential leads • Create 10 personalized looms/day (min) And provide value, Without pitching anything The worst-case scenario: Your DM gets ignored But your craft improves The best-case scenario: They watch ur video Realize that this is what they've been looking for And they have a conversation with you This strategy applies to everyone Coaches Consultants Service providers P.s: Am I the only one who hates to look salesy? P.p.s: I started my birthday yesterday with worshiping god 🤭

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How I win more business in the DM's. (Without pitch slapping a single prospect) The "Rule of Communication" is made up of: → Words: 7% → Voice: 38% → Body language: 55% Text based DM's: → Include words → Lack voice/tonality → Lack body language ⤷ You leverage 7% of the "Rule of Communication" Voice note DM's include: → Include words → Include voice → Lack body language ⤷ You leverage 45% of the "Rule of Communication" Video DM's include: → Include words → Include voice → Include body language ⤷ You leverage 100% of the "Rule of Communication" So, you can choose to: → Send text based DMs → Send voice note DM's → Send video DM's But if you really want to: → Stand out → Build rapport → Increase familiarity → Nurture relationships → Convey your enthusiasm → Build know, like and trust faster → Share body language and facial expression → Leverage 100% of the "Rule of Communication" Video DM's are a gamechanger. And the best part... Typical responses to video messages: → Wow, I had no idea you could send video DM's → You're the first person to ever send me a Video DM → Appreciate you taking the effort to personalise this DM Does this take a little bit longer? Sure! Is it worth that extra time and effort? Absolutely! P.S. Want to WIN on LinkedIn just $9/month? Join 150+ solopreneurs in the BrandIn Community (Via my featured section)

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All you want is to figure out what exactly 'Search Engine Optimization' even is. You know it can help you connect with your ideal clients but how?! You are not alone in your confusion. In fact, we're not even alone as an industry - most people struggle with #seo. That's why we brought in Sarah Gershone last week to help us: 👉 Develop a concrete understanding of what SEO is 👉 Plan the first steps for making our websites SEO-friendly 👉 Understand effective strategies for keyword research If you missed the workshop but you'd like to check those same boxes you can watch the replay for a limited time only.

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🚫 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 ≠ 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 🧠 Especially in technical content for technical industries! 𝐊𝐞𝐲 𝐩𝐨𝐢𝐧𝐭𝐬: Information is everywhere. 1. Interesting content isn't always valuable. 2. 3. Target your audience's level and real problems. 4. 5. Build credibility by solving specific issues. 🌱 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Creating content for gardeners? ❌ "How to start a garden" ✅ Root rot solutions, innovative pollination techniques, irrigation hacks 💡 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: Match your content to your audience's expertise level. 🎯 𝐓𝐡𝐞 𝐠𝐨𝐚𝐥: Be informative, not just interesting. 𝐑𝐞𝐬𝐮𝐥𝐭? Better engagement with the right people. 👉 𝐘𝐨𝐮𝐫 𝐭𝐮𝐫𝐧: How do you ensure your content is truly informative for your target audience? Share below! 👇

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One of my friends is great at copywriting critiques. He provides high-quality offers & Sales pages and finds your blind spots. His strength lies in finding the loopholes in your Sales story and fixing them. He has now decided to start a YouTube channel to record these critiques and share them with a wider audience. Will this channel gain any traction? Well, no promises, but I am optimistic. Why? Because he is leaning on his strengths. While creating content, if we lean on our strengths, we give ourselves a better chance of success. If you are great at teaching, use that. If you are great at writing long-form, use that. If you are great at critiquing, use that. The question then is, what are you good at?

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