Wendy van Gilst’s Post

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Certified LinkedIn expert - I will teach you how to align your sales and marketing teams and turn your LinkedIn campaigns and LinkedIn strategy into lead magnets - Grow your business, book a FREE 20 min advice call

This is how you optimize your LinkedIn ™ profile in 5 easy steps for lead generation. Step 1: Define a clear goal. What do you want visitors of your profile to do? What is your preferred way for them to get in contact with you? I offer a free 20-minute advice call as a first contact point. Communicate this goal across your full profile and focus only on this goal. Step 2: Write for your ideal customer When your ideal customer visits your profile they should feel like you understand their challenges, pains, and desires. And you are the expert to help them. Step 3: Create a visual profile Use featured media and rich media to educate your ideal customer about your experience. Include different types of media such as video, podcasts and blogs. People have different preferences in how they prefer to consume content. Step 4: Add social proof and become relatable Recommendations are a great way to have others speak about how great you are. They also help to become relatable, when you've worked with professionals similar to your ideal customer, they can recognize themselves. They will be more likely to do business with you because you've done it before with similar professionals. Step 5: Keep it authentic Use AI for inspiration, visit other profiles for inspiration but create your own profile. Your profile is the first impression you make with your ideal customer. Make sure they get to know you, and they trust you. Trust can't be built based on AI text or copied past text. All done? Don't sit back and relax, now it's time to attract people to your profile! 🙋♀️

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Abigail Guzman

VP of Sales, Large-Scale Commercial Projects | Senior Transaction Manager | Helping Developers & EPCs to Secure Project Funding | Book a 20 min Call

1mo

Always great tips from you Wendy!

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