Szilard Szelei

The recent study conducted by #BrandManagement provides a treasure of interesting data about Romanian consumer habits. For example, this study reveals that Romanians are spending 9% more money in malls in 2024 compared to 2023. Generation X leads the spending per visit, averaging 346 RON (roughly 70 EUR), while Generation Z spends the least, at 293 RON on average. #Trafic5 #IndoorAdvertising #MarketResearch

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The sales game changed over the past few years The “growth at all costs” tactic is gone, and the effectiveness game returned Sales teams have to be more sophisticated in targeting and selling to the right customers Targeting based on ICP fit is no longer good enough Selling without understanding the customer's need, its causes, and urgency isn't good enough anymore. A bit of my thoughts in the article below (Czech only) Thanks for the interview, CzechCrunch

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Want to know what we've been up to lately? Quite a lot. First, #BrandManagement has decided to further support marketers and clients by launching an index that tracks traffic trends in malls across Romania's major cities. Named #Trafic5, this indicator provides a clear and accurate picture of the number of visits Romanians make to shopping centers nationwide. 👉 What is #Trafic5? It's a top 5 ranking of Romanian cities with the highest mall traffic. 📌 Bucharest: counts over 10 million mall visits monthly. 📌 Iași: ranks second in malls traffic with just over 3 million visits per month. 📌 Constanța: The third city in terms of monthly mall traffic with 2.64 million visits. 📌 Brașov: with 2.57 million monthly visits 📌 Cluj-Napoca: Completing the top five is Cluj-Napoca, with 2.38 million visits. #Trafic5 #MallTraffic #IndoorAdvertising

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Only 18 more days! GAME CHANGER awards + exhibition Zagreb The first big event in 2024 Stay with us and find out which 15 progressive companies and individuals from different fields of technology are the winners of the prestigious award. We are especially announcing a unique exhibition of a digital artist, whose digital works are a real example of the application of AI technology in the process of creating artistic expressions. 🚀 stay with us and find out more! Zagreb, May 8 - 9, 2024 GAME CHANGER TRANSFORMATIVE FORCE FOR A BETTER WORLD 🌏 #tech #deeptech #digitaltransformation #marketing

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🚀 𝗙𝗼𝗿 𝗼𝘃𝗲𝗿 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀, 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗵𝗮𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗮𝗷𝗼𝗿 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗲𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗶𝗻 𝗥𝗼𝗺𝗮𝗻𝗶𝗮 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗶𝗻𝗱𝗼𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗶𝘁𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. The figures in Indoor Brand Management's latest market study also tell the story of why it’s worthwhile for brands to invest in indoor advertising in malls—because the level of exposure to potential buyers is immense. Romanians, much like other populations in Eastern Europe, have a strong inclination towards visiting malls, turning these shopping centers into a true goldmine for brands in terms of advertising opportunities. With direct access to the target audience, companies can optimize their budgets and exposure time, saving valuable time and avoiding costly market research. 𝗧𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘂𝗽.

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Don’t roast when you post! 💬 In March 2024, we, bold.group launched a campaign designed for Ministrstvo za digitalno preobrazbo / Ministry of Digital Transformation, to draw attention to the growing presence of #hatespeech online among young people. We were particularly concerned with the fact that youngsters normalise even milder forms of online violence (e.g. name-calling) and do not even understand it as violence, even though they feel hurt by offensive online communication. Click on the link below to read more about the project, and think before you write an abusive message or comment. ⬇️ https://lnkd.in/d4zxKFT7

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Medve sajt feat. Mit üzen a barátod! - we are proud to showcase this smart digital campaign created for the Medve love brand, where using their smartphone, consumers can easily give life to the cute messages hidden in the custom-made product labels. Read more about the campaign in this Kreatív Magazin article: https://bit.ly/medvear

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🌍 Expanding Consumer Insights: Publicis Groupe CEE and GWI Now in Serbia This is a journey we have embarked with GWI since 2018 with the first partnership in Romania. Today, it is with great pleasure for me to share that Publicis Groupe CEE is expanding our partnership with GWI to Serbia, marking the eighth market in the region to benefit from this powerful collaboration, strengthening our leadership in consumer insights. Our journey with GWI spans Bulgaria, Croatia, the Czech Republic, Greece, Hungary, Poland, and Romania. By extending GWI’s footprint to Serbia, we’re ensuring that marketers and brands across the region have increased access to unparalleled consumer data and trends. This partnership is more than just data—it’s about combining GWI’s cutting-edge research expertise with Publicis Groupe CEE’s deep market understanding to bring enhanced visibility to consumer behaviors across a dynamic and diverse region. Together, we are enabling our clients to make informed decisions, tailor strategies, and stay ahead in an ever-evolving digital landscape. This latest development is testament to Publicis Groupe CEE’s continued investment in tools and insights that drive transformative results for our clients. https://lnkd.in/d4snDwUF Let’s shape the future of marketing, together. 💡 #ConsumerInsights #PublicisGroupeCEE #DataDrivenMarketing #GWI #Leadership

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Katalin Horváth will talk about all things digital and Andreas Köhler will lead a panel on Workforce at tomorrow’s Business Meets Government Summit organized by AmCham Hungary and the Hungarian Investment Promotion Agency - HIPA. For more information, click here: 10th AmCham-HIPA Business Meets Government Summit | AmCham #cmslaw #employmentlaw #digital

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Calculate the carbon footprint of your advertising and contribute to a greener future! 🌿 Did you know that 𝟱𝟬% 𝗼𝗳 𝗖𝗢𝟮 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴? If you are interested in the environmental impact of the average Slovenian advertising campaign and which media or formats cause the most emissions, join the lecture by Maša Gregorič from Pristop Media. She will give concrete examples of how to calculate and compensate for the emissions you generate, and how to create a better future. 💪 - #sempl #sempl2024

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What are our best-performing TikTok videos lately? 🤔 Football, of course! ⚽ Football has been the hottest topic in the past month, and our TikTok numbers prove it. Here's a quick look at our top-performing football videos: Telekom Slovenije Highlights (2 TikToks on football): - 95K+ views 👀 - 6K+ likes ❤️ - 250+ comments 💬 - 200 shares 🔄 Current topics and trends always perform well, so make sure to use them. Do you know what the next hot topic is? Hint in the comments. 😉 #tiktok #football2024 #tiktoktrends #TikTokAgency #tiktokcontent

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Thank you, Digital Hungary!, for the spotlight. This piece captures the essence of who we are. However, no story is complete without its main characters, and fortunately, we have an ensemble cast. Their unique personalities play a huge part in shaping our own narrative. MindMiners Collective is a reflection of everyone here — we appreciate you a lot. ❤️ #HighOnNarrative Éva Uzsák (Virág): no one understands better how employees and organizations influence each other. We also share your eternal love for colorful outfits and garlic.    Agnes Garai: at our very first meeting, we established a no-bullshit policy. You're living proof that one can be(e) cool and laid-back while being a black belt in internal communications at the same time.  Kristof Horvath: our rockstar with the biggest heart. You’ve been an integral part of our story since day one and we’ll always be your fans.  Zsófia Jávor: being a PR expert and an effective project manager is a deadlier combination than a Five-Point-Palm Exploding-Heart-Technique. Thank you for implementing the Jávor-method in our life.  Zsuzsa Iricsek: we can’t get enough of that calm and soothing energy that you radiate. The questions you pose drive any project forward.    Lóránt Dékány: like a stoic Greek philosopher, you approach every topic with an objective, analytical mindset - and then crack it open like a coconut.  Réka Somfai: though you've just arrived, it's clear we're already clicking. We love the energy that you bring to the table. Please don’t let us become boring Millennials. :)  Gréta Gonda: Every agency should have a journalist on their team. While we know a bit about writing, we also believe in always learning, so working with a pro can really up our game. Jóni Szilvi: you are the engine that runs on difficult tasks, propeling our company forward. Thank you for  adding invaluable years to our expected lifespan.

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What a start! We were interviewed in our country's most prominent business magazine. Our platform is aiming to build a value-driven business community by fostering bilateral relations along common benefits. Check us out! #HSDCluster #Cluster #Saudiarabia #Hungary #Businessplatform #Digitalization https://lnkd.in/d_MzURtM

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How long do Romanians spend at the mall? In 2023, the average visit duration was 130 minutes. However, in 2024, this has increased by 9.2%, reaching 142 minutes. Women, on average, spend 151 minutes at the mall, compared to 133 minutes for men. Additionally, 60% of mall visitors are married, 16% are in a relationship, and 15% are single. Such insights are essential for understanding consumer behavior and are crucial in effectively adapting brand-marketing strategies. #Trafic5 #BrandManagement #IndoorAdvertising #MarketResearch

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Must read, deep trends overview by David Gyori!

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As we approach June, Men's Mental Health Month, let's shed light on a critical issue: men die by suicide nearly 4-5 times more often than women. This stark statistic emphasizes the urgent need for better mental health support for men. It's time to break the stigma and encourage open conversations. Remember, if you're feeling depressed or anxious, it's okay to ask for help. #MensMentalHealthMonth #YouAreNotAlone

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Need a breakdown of why this post works? Here we to: 1) It's Semrush - of course it's brilliant.

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