🚫 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 ≠ 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 🧠
Especially in technical content for technical industries!
𝐊𝐞𝐲 𝐩𝐨𝐢𝐧𝐭𝐬: Information is everywhere.
1. Interesting content isn't always valuable.
2.
3. Target your audience's level and real problems.
4.
5. Build credibility by solving specific issues.
🌱 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Creating content for gardeners?
❌ "How to start a garden"
✅ Root rot solutions, innovative pollination techniques, irrigation hacks
💡 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: Match your content to your audience's expertise level.
🎯 𝐓𝐡𝐞 𝐠𝐨𝐚𝐥: Be informative, not just interesting.
𝐑𝐞𝐬𝐮𝐥𝐭? Better engagement with the right people.
👉 𝐘𝐨𝐮𝐫 𝐭𝐮𝐫𝐧: How do you ensure your content is truly informative for your target audience? Share below! 👇
Stop conflating interesting with informative, particularly when you're creating technical content for a technical industry. Information is something that anyone can access. It's readily available, and that's what a lot of marketers gravitate to because it's the information they can find. But interesting is not informative. And when you're talking to a technical audience, if they find it interesting, they might tune in a couple times, but you're not really talking at their level. If you're informative, you're taking your experiences or the thought leaders experiences and applying them to the actual problems that customers are going through. Let me give you a real world. Example, if I was going to start creating content to grow an audience and ultimately sell products or services to gardeners, I wouldn't create content that was about starting a garden because that audience wouldn't think I was talking to them. That content is positioned to people that want to get into gardening. But if that's not your audience, if you're trying to actually talk to gardeners, you need to create content around root rot, pollination, irrigation, and the novel ways that you've solved those problems between other people, solved those problems, then you're developing credibility at the right level. And then when you do want to sell a product or service. They already views the expert, so they think you must have evaluated that and already know the caveat. This isn't easy. I struggle with my content. It's easy for me to listen to other people's content and listen to engineers speak and question, do customers already know that? Help me understand how they don't know that if they're in this geographical area and they're experiencing these problems, easy for me to pull that apart. When I think about trying to create content that provides value to up and coming marketers and to small business owners and P&L leaders that would clear my services, I struggle sometimes with how to add value, how to talk at the right level. Right, when I'm talking to a marketer, I need to be talking about technical things. I'm talking to business leader, I need to be talking more about results. It's not easy to do. But if you think of that filter, is this interesting or is this informative and you lean as far as you can towards informative. Content will continue to get better. You'll continue to get more engagement and you'll be talking to the people you want to talk to, not be talking about stuff that the general population wants to learn about to understand more about the industry you're serving. Hope this was helpful. Have a great weekend y'all.
Absolutely agree! Informative content should aim to solve real problems for your audience, not just be interesting. It's crucial to tailor content depth to match their expertise level, ensuring relevance and value.
So close! Now you need to move the captions up, just below your chin. People look in the center of the screen and stay there. Your captions are covered up by text.
A plus skill for field team - Video creation!
Few weeks ago, Daniel Stassen came up a new idea to share what we have been doing in Origine - A Tripper Brand. Recording more footage and activity naturally to share our knowledge and impact to global people and farmers. Then , I talked to Ni Putu Intan Apsari , our content creator to help me. Today, I learned a lot with video creation and editing. A simple but will be very useful for my field trip journey.
Play the video and get the insights from Intan!
#video#agriculture#contentcreator
Enabling anyone in the world to convey a message with a drawing, Founder of Drawify.com, Looking for funding. Visual storyteller at Visual harvesting.com, Nexxworks.com, and axellerator.be
The most frequently asked question I get as a graphic recorder?
(after the awkward question of whether I can make a living from it :-))
How do you get so fast?
The answer is: Become slow.
When I started as a graphic recorder, it felt like a sprint. As soon as the speaker started talking, I began writing, drawing, and coloring. I had to work really fast to keep up with the speed of the speaker.
The more experience I gained, the slower I became, and the faster I worked. Today, when the speaker finishes speaking, I'm done with writing and drawing. And the secret is: Listen better and longer, summarize better, and choose more meaningful words.
A few years ago, I recorded myself while doing a graphic recording of a TED Talk. I did this after a visual storytelling training session where my trainees really wanted to see me in action. Enjoy the recording!
https://lnkd.in/e8UdseEy
Ps: and if you want to learn this yourself, join my online training on September 20, 2024, 2PM CET. Sign-up here:
https://lnkd.in/e4-3DbtT#visualrecording#visualstorytelling#graphicrecording#visualcoaching#betterlistening
To paraphrase Maya Angelou, a reminder for me is, ‘I will forget everything you said, I will never forget how you made me feel.’ Good advice for anxiety about capturing a speech or meeting. A new goal is to slow down, when I listen & draw. As Axelle Vanquaillie’s post advises: “The more experience I gained, the slower I became, and the faster I worked. Today, when the speaker finishes speaking, I'm done with writing and drawing. And the secret is: Listen better and longer, summarize better, and choose more meaningful words.”
I know writers can relate. How to summarize key ideas. Succinct, like jewels. When we capture speaker's words in front of our 8' blank foam board, a rookie mistake is to try to capture almost every idea/word, but it's very difficult to keep up. We don't know where the talk is going, so it can be a challenge to manage our canvas. With experience, as Axelle admits, is to relax. I know it requires a large amount of trust in our process. When you're just learning how to draw live, the adrenaline can be good but it can also prevent some flow.
Axelle is part of my wonderful community of graphic recorders and sketch noters. One aspect of that is, how generous we are with each other, teaming up to draw and capture big meetings, or simply referring work to each other. Or, as Axelle does, share insights that benefit anyone who is learning our trade. #graphicrecording#graphicfacilitation#livedrawing
Enabling anyone in the world to convey a message with a drawing, Founder of Drawify.com, Looking for funding. Visual storyteller at Visual harvesting.com, Nexxworks.com, and axellerator.be
The most frequently asked question I get as a graphic recorder?
(after the awkward question of whether I can make a living from it :-))
How do you get so fast?
The answer is: Become slow.
When I started as a graphic recorder, it felt like a sprint. As soon as the speaker started talking, I began writing, drawing, and coloring. I had to work really fast to keep up with the speed of the speaker.
The more experience I gained, the slower I became, and the faster I worked. Today, when the speaker finishes speaking, I'm done with writing and drawing. And the secret is: Listen better and longer, summarize better, and choose more meaningful words.
A few years ago, I recorded myself while doing a graphic recording of a TED Talk. I did this after a visual storytelling training session where my trainees really wanted to see me in action. Enjoy the recording!
https://lnkd.in/e8UdseEy
Ps: and if you want to learn this yourself, join my online training on September 20, 2024, 2PM CET. Sign-up here:
https://lnkd.in/e4-3DbtT#visualrecording#visualstorytelling#graphicrecording#visualcoaching#betterlistening
Storyteller, copywriter, neurodivergent mental health advocate, and creator at heart. From nurturing ideas to collaborating with team members, I’m passionate about growth – in myself, projects, and people.
Excited to share my first blog post with Encore360! Lots more to come, so subscribe to our newsletter for all the content tips and tricks (and horticultural strides)!
Approach marketing like a diligent gardener. Plant seeds of interest with engaging, valuable content. Water these seeds with consistency and nurture them with personalized interactions.
Over time, watch as these seeds grow into flourishing relationships with loyal customers. #roiextend#learnmarketing
𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐃𝐫𝐨𝐩𝐥𝐞𝐭𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞- When I first started learning about water, I thought I knew all there was to know. But the more I explored, the more I realized how mysterious and fascinating it truly is!
The deeper I dive, the more I discover, and it’s become clear there’s a huge knowledge gap around water. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐃𝐫𝐨𝐩𝐥𝐞𝐭𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 – to share the lesser-known sides of water with everyone, from curious minds to fellow water enthusiasts and experts.
Channel Link: https://lnkd.in/eQ68VDtU
If you’re interested in learning something new about water, come check out Digital Droplets! Let’s explore the wonders of water together.
Subscribe or send this post to someone who might be interested. Thank you
#WaterScience#DigitalDroplets#LearnWithMe#WaterMysteries#YouTube#water
Take the Galbraith Matters publications on the go this summer 📚
Our latest 𝗥𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 has some excellent articles from our team focusing on the key discussions in agriculture. 👨🌾
Read online now 👇
📲 loom.ly/cZClTwE
💻loom.ly/ZeizRAE#Galbraith | #Rural | #RuralMatters
Helping contractors with high-risk contracts | Posts and articles about the process.
5moAbsolutely agree! Informative content should aim to solve real problems for your audience, not just be interesting. It's crucial to tailor content depth to match their expertise level, ensuring relevance and value.