Alamgir Shaikh’s Post

It’s that time again: let’s unlock some Black Friday marketing magic! ☘️ Time to start thinking about the strategy playbook that will transform your sales number into pure gold. 🏅 🔗Read more in our blog: https://bit.ly/40zNCN8 #OWDigital #DigitalMarketing #MarketingAgency #BlackFriday #MarketingStrategy #Sales

Here are the top 5 questions I've received about how to run a great #BFCM Promo... And the answers to them: 𝟏. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚𝐥 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐬𝐞𝐧𝐝 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐞𝐦𝐚𝐢𝐥𝐬? 𝐀𝐧𝐝 𝐡𝐨𝐰 𝐦𝐚𝐧𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐞𝐧𝐝 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐜𝐨𝐮𝐫𝐬𝐞 𝐨𝐟 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐚𝐧𝐝 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲? 𝐇𝐨𝐰 𝐞𝐚𝐫𝐥𝐲 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐦𝐨𝐬? I like to start pretty early to avoid being stuck in a sea of other companies that waited until the final week to start talking about Black Friday promos. (hint hint: this post is part of my 'early' Black Friday strategy) Early on, you want to start talking about the problem that your product/service solves OR how it makes people feel (depends on the product). You're essentially raising awareness. Then about a week before the actual sale starts, you want to start dropping some hints about what's for sale and giving people a heads up on how it's going to work. You'll want to explain what the product is, what the deal is, how they can claim it, why it's scarce, etc. Assume your audience doesn't know anything. Because the truth is, everyone is busy living their own life & needs reminders about what you do. Each day it gets gradually more 'salesy'. Then on Thanksgiving weekend, GO HARD! People expect you to sell to them on BFCM. Don't play soft and get worried about 'offending people' with too many emails. This is your time to shine! 𝟐. 𝐈𝐬 𝐢𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐨 𝐭𝐞𝐚𝐬𝐞 𝐭𝐡𝐞 𝐨𝐟𝐟𝐞𝐫 𝐨𝐫 𝐨𝐮𝐭𝐫𝐢𝐠𝐡𝐭 𝐬𝐚𝐲 𝐢𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠? 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐁𝐅𝐂𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐬𝐚𝐥𝐞𝐬? I answered this in the above question. You'll want to be outright the week of. Prior to that, you'll want to focus on the problem only & give a LOT of value. Especially since sales are lower in early November (people know the discounts are coming in late November). Also note that 'value' is subjective to your list. On my list, value is email tips & relatable stories. On an ecom list, value is uniting people around a cause or problem that they're all passionate about. Just a couple of examples, but you get the idea. 𝟑. 𝐈𝐟 𝐦𝐲 𝐨𝐟𝐟𝐞𝐫 𝐢𝐬 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐞𝐯𝐞𝐫 𝐠𝐫𝐞𝐞𝐧, 𝐡𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐩𝐫𝐨𝐦𝐨 𝐭𝐨 𝐦𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞? Great question, I love high-ticket offers! But you don't have to discount them if you don't want to. Think about a cool bonus you have that people in your program like. Now offer that bonus to anyone who books a call (or buys) within a specific date range. We've also had some of our clients do special group calls that ONLY happen once. You have to sign up by a specific date to attend. It's legitimate scarcity that forces people to make a decision. NUMBERS 4-5 CONTINUED BELOW:

🚨 Free Black Friday workshop (last-minute training to get ready for peak performance). We only have 3 weeks left before Black Friday. If you haven’t started preparing, now’s the time. We hosted an exclusive workshop in The PPC Hub to help our members make the most out of the Q4 peak season. And to help you drive maximum results, you can now access it for free. What we'll cover: - Learn from last year's performance. - Define your objectives and target KPIs. - Crafting irresistible holiday-specific offers. - The importance of landing pages. - Analyzing upcoming seasonal trends. - The importance of Conversion Tracking. - Why Remarketing Tagging is crucial. - How to prepare your product feed. - Leverage high-impact GMC features. - Preparing conversion-optimized ads. - Tactics to maximize sales. … And so much more! Oh, btw, we like to overdeliver… So you’re also getting access to 7 implementation resources that will help you generate even more profit for your clients. Use the golden nuggets in this workshop to set new performance records that will impress your clients! Commen... Nahhh I don't have time for that. Grab it here for free (instant access): https://lnkd.in/eaUhaNjB  Let me know if that's useful! :)

🎯 Maximising Black Friday Sales with the Full-Funnel Strategy As Black Friday nears, businesses must seamlessly guide potential customers through each stage of the marketing funnel—TOFU, MOFU, and BOFU—to drive conversions. Here’s how to optimize your strategy: TOFU (Top of Funnel): Awareness 🌟 Goal: Increase brand visibility and drive traffic. Content: Eye-catching ads, teaser campaigns, and early access sign-ups. Example: High-energy video ads on Instagram, Facebook, and YouTube to showcase Black Friday deals. MOFU (Middle of Funnel): Consideration 🤔 Goal: Build trust and highlight value. Content: Product comparisons, case studies, targeted email campaigns. Example: Personalized emails or retargeting ads with limited-time discounts and exclusive bundles. BOFU (Bottom of Funnel): Decision 🛒 Goal: Drive conversions. Content: Clear, urgent messaging like buy-now ads and exit-intent pop-ups. Example: Flash sales, free shipping, and abandoned cart reminders. 🎶 The Full-Funnel Symphony TOFU builds awareness, MOFU nurtures trust, and BOFU seals the deal. Together, they create a seamless experience that maximizes Black Friday sales while fostering long-term customer relationships. 🎉 Final Tip: Monitor key metrics—click-through rates, conversion rates, and abandoned carts—to fine-tune your strategy in real-time for the best results.

Feel like you're in a pinch to promote products for Black Friday? It's not too late! Check out our procrastination-friendly, low-budget, minimal-work marketing strategies to promote your products for Black Friday! Read our latest Blog! #blackfriday #blackfridaymarketing #blackfridaysales #holidaymarketing #cyberweek #marketingforblackfriday #blackfridaytips #flashsale #lastminutemarketing #milliondollaragency #spicylemonmarketing #smallbizowners #businessowners #onlinestores #ecommerce

Planning black Friday deals? Here is your checklist for success 👇 ▪️ Social media → update your social media bios to reflect your offers → consistently communicate your deals—post multiple times, and pin the most important offer to your profile. → leverage FOMO (Fear of missing out) to drive urgency—but always stay genuine. → refresh your highlighted stories (Instagram) or collections (TikTok) to feature black Friday content. → use countdown stickers, polls, and engagement tools to hype up your audience ▪️Website → place Black Friday banners on high-traffic pages (e.g., Homepage, category pages). → add a pop-up highlighting the offer. Timing matters—show it when users land or after scrolling. → showcase trust signals like reviews, testimonials, badges, or certifications prominently. → audit stock limits for accuracy and update product pages regularly. → stress-test your website’s capacity to handle high traffic without disruptions. ▪️Paid Advertising → launch campaigns early for better retargeting opportunities and build momentum. → ensure your offer is competitive and clear: strong copy, high-quality visuals, and irresistible CTAs are a must! → link ads to optimized landing pages—ensure they echo your ad message. → double-check that all links in your campaigns and on-site work perfectly. → simplify your lead forms—ask only for essential details to minimize drop-offs. ▪️Emailing → prepare compelling copy and visuals for your emails. → set up an automated sequence to engage customers before and after purchase. → use FOMO in subject lines to boost open rates and conversions. → ensure CTAs and links are clickable and lead to the correct pages. ▪️ Logistics → keep a close watch on stock levels and avoid overselling. → communicate realistic delivery timelines to avoid customer frustration. → prepare for returns: update your return policies and share them on your website and socials. → ensure you have ample packaging supplies ▪️ Bonus Don’t forget customer service, ensure you have dedicated channels to handle inquiries during the sales period! #lblackfridaymarketingtips

It’s Black Friday, and there are just a few days until these offers close, so now is the perfect time to decide which one’s right for you! These deals are here to help you transform your business and step into 2025 with clarity, confidence, and the tools you need to grow your small business. Here’s what’s on offer: 💻 Brand and Web Design A full non-eCommerce branding, web design, and content package to give your business the perfect online presence. Was £10k – Now £5k 🎯 VIP Strategy Day A day focused on your business with actionable plans and a luxury experience to make it unforgettable. Black Friday Bonus: Book at £1500 and get a complimentary half-day follow-up. 🌟 One Year of Mentoring Daily WhatsApp support and monthly 2-hour 1-to-1s to help you stay on track and achieve your goals. Now £4.5k (was £6k) or £450/month 📸 Content Creation Offers Content Creation Day – Walk away with a stunning suite of images, candid photography, and engaging b-roll video content for social media - spend the day together with me and Kate Palmer-Irani Was £1k – Now £600 Done-For-You Blog Content – Monthly SEO-optimised blogs with prompts for emails and social media, making content creation effortless. Was £2.5k – Now £2k for the year 🔍 Done-for-You SEO Three months of SEO services, including website optimisation, content creation, and backlink outreach. Only 3 spots available! Just £2k These offers close close on Sunday, and with limited availability on some, don’t leave it too late to grab yours. Are you ready for it? Hit reply, and I’ll help you get started! Let’s make 2025 the year you get it done!

💡 Expert Tips for a Successful Black Friday Campaign! 💡 Want to make the most of this Black Friday? Here are our top tips: 1. Start Early Launch your Black Friday marketing campaigns ahead of time to build anticipation. Share teasers and sneak peeks of your deals on social media and through email marketing to create excitement and urgency among customers. 2. Utilize Flash Sales Organize flash sales throughout the day with limited-time offers. This can drive immediate traffic and encourage quick purchases. For example, you could have different product categories on sale for specific hours. 3. Leverage SMS Marketing Use SMS to reach customers directly on their phones. High open rates mean your promotions will be seen quickly, making it an effective channel for sharing discount codes and reminders about your Black Friday deals. 4. Personalize Your Campaigns Tailor your marketing messages based on customer behavior and preferences. Personalized emails or product recommendations can significantly enhance engagement and conversion rates. 5. Engage with Gamification Introduce gamified elements like spin-to-win wheels or contests to make the shopping experience more interactive and fun. This can encourage participation and increase customer engagement. 6. Offer Exclusive Products Consider launching exclusive products or special bundles available only during the Black Friday period. This creates a sense of urgency and exclusivity, driving customers to make purchases. 7. Promote Free Shipping and Rewards Offering free shipping or loyalty rewards can incentivize customers to complete their purchases. Highlight these offers prominently in your marketing materials. 8. Utilize Social Media Effectively Promote your Black Friday deals across all social media platforms. Use eye-catching visuals and engaging captions to attract attention and drive traffic to your website. 9. Create Last-Chance Offers Don’t forget about latecomers! Running last-chance discounts or extended sales can capture additional sales from customers who may have missed earlier promotions. At Point Blank Communications, we can help you implement these strategies and more! Let’s connect and make this Black Friday unforgettable! #MarketingTips #BlackFriday2024 #AgencyAdvice

The day is coming when we’ll ONCE AGAIN have to face the truth: what strategy are we using for this Black Friday? We tend to leave our strategy for the last minute, and once we start running out of time, we stress out and go into hardcore mode with our product and service discounts. (Trust me, I've been there too.) But the good news is, you still have time to plan an amazing Black Friday! Here are some tips that my team and I have been gathering recently that have worked smoothly for us: ⌨️ First things first, focus on generating as many leads as possible, so you can build a large potential client database before Black Friday and set up a strong strategy. How can we create this database? There are plenty of tools that you can use to collect and verify emails around the web. Once you've got this database or email list ready, don’t spam them with a commercial offer right away – that could get you into legal trouble! (Rookie and dangerous mistake!) 📜 I know that starting with cold emails can be overwhelming, so here are some cold email templates that are generating more than a 30% open rate and an 8% click-through rate for us. If you want them, just send me a message or leave a comment saying “TEMPLATES” and I’ll send them to you ASAP! Just pick the one you like the most, personalize it, and you're good to go! 📧 The key here is to offer value (what marketers call a “lead magnet”) in that first email you send! If they appreciate the value, they'll provide their data, allowing you to send them more emails and gradually warm up your approach. Start by sending one email per week to help them feel more connected to your brand – this is what we call “warming up your leads.” (Marketers really do have a term for everything, right?) 🏴󠁡󠁦󠁷󠁡󠁲󠁿 Once D-day arrives, your strategy should combine a great offer with the audience you've built. Use your CRM to segment your audience and start rolling out your offers! Let the party begin and start selling like hotcakes! If you'd like the templates, send me a quick message and I’ll send them your way! If I’m not online, I’ll respond as soon as possible! P.S. With Mailerfind, you can collect leads, send emails, use templates, and do everything I’ve mentioned in literally 10 minutes 👀 . If you're not doing cold email, it's because you don't want to!

If you’re still thinking about a Black Friday offer but haven’t had time for the emails, posts, and graphics – this is for you! I have only 2 spots available this week to get it all done for you. Introducing Done-For-You Black Friday Sales Magic, a complete package designed to handle all your Black Friday promotion needs, from start to finish. When you sign up, you’ll receive everything needed to showcase your offer and maximize sales with ease. Here’s What’s Included: ✨ Tailored Email Sequence – Professional, brand-aligned emails to drive anticipation, announce your offer, and boost conversions. ✨ Social Media Posts & Graphics – 20 captivating, branded posts with visuals to promote your offer and engage your audience. ✨ Instagram Reels & Stories – 10 eye-catching reels and 10 stories designed for maximum visibility. ✨ Complete Posting Calendar – Know exactly when to post and send emails for optimal impact – ready to plug into Kajabi or any other platform. How It Works: Sign Up – I’ll send a quick form to get all the key details about your brand and offer. Sit Back – I’ll handle all the writing, design, and scheduling, so everything’s ready by Monday, the 18th. Implement & Enjoy – With all content in a Google doc, you can easily copy, post, and send for a seamless promotion. Want Full Implementation? I can handle the Kajabi setup for a small additional fee. Ready to make Black Friday sales magic happen? 🎉 👉 Click here to secure your spot: https://lnkd.in/g-P2_AnM or message me with any questions! Let’s make this Black Friday unforgettable! – Leonor