Pranav Kale’s Post

Average copywriting today - Confusing - Too much jargon - Boring High converting copy today - Clear - Emotional connection - Audience-focused Don't start writing from a blank document. Here are 6 simple copy structures to follow when you're writing: - Email copy - Ad copy - LinkedIn content and so on... 1. Target audience 2. Dream outcome 3. Benefit 4. Pain point 5. Signature solution (optional) 6. CTA Now, it doesn't have to be in this arrangement. You can always rearrange it anyhow you like. Do you follow these structures before this post? Like😁 Follow for more tips

Copywriting isn't just about writing It's about: → Building trust → Create an experience → Driving people to action Of course, the most important thing is: 𝗧𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱𝘀. You MUST: → Know your audience. → Understand their pain points. → Speaking directly to their needs. Copywriting is not just about 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘢𝘺. It's about 𝘸𝘩𝘺 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘪𝘵. P.S. Talk to the right people, and your words will do the rest. 👌

One skill I’m currently trying to develop? Copywriting. Specifically, writing on the internet. As a social media & YouTube strategist, I often need to communicate a lot of info in as few words as possible. → ON LINKEDIN How do I create an engaging first line of a post that entices readers who are aggressively skimming to pause and read the next line? → ON YOUTUBE How do I craft a YouTube title that clearly states what the video is about while also piquing the curiosity of the viewer so they want to click BUT without creating false expectations (clickbaiting)? → ON SHORT FORM VIDEO How do I script out a short form video that goes through an entire narrative arc of setting - problem - climax - solution in 15 seconds? I love that I get to do this 😄. What’s one skill you’re trying to develop?

In copywriting, understanding your audience is key. Imagine you’re telling a story to a friend. You use words they know and topics they like. The same goes for writing to others. When you know who you’re talking to, your words connect better. Ask yourself: Who will read this? Think about their age, interests, and problems. Are they kids or adults? Do they like sports or books? What do they need help with? By knowing these things, you can write messages they care about. It makes them feel like you’re speaking directly to them. This helps your writing be more effective. So, always take time to learn about your audience. It will make your copy shine.

Copywriting is not just about putting words together. It's about stringing the right words that will trigger something inside of your reader. Whether it's a copywriting for sales or for social media, a basic knowledge of psychology is very important if your copy will be relatable. This means having a basic knowledge of how the human mind works and what makes people take certain actions. There are many psychological triggers that you can apply to make your copy more relatable. Some of them are • Greed • Guilt • Instant gratification • Sense of urgency Which other one can you add to the list?

Tired of confusing your readers? Using the rule of one in your copy is very important. One person, one problem, and one solution. And it applies to your content too. That way, you can talk directly to one person, Talk about one big problem they're facing, And then offer them your solution. Don't try to overwhelm your readers with different information, Or try calling out 10 audiences at once. If you're selling a product that helps students concentrate better in school Make it focus on them. Remember; directed copy = higher conversions. Don't act clever by trying to call everyone out, it might fail. I hope this helps. p.s; I'd never heard of copywriting in this picture 😭😭😂😂

Copywriting Tip: People buy from those they: - Trust - Admire - Esteem - Respect - Understand - Connect with The goal is to make your prospects feel this way about you.

Write Linkedin posts that attract leads with these 6 writing frameworks The fact is: Most people write posts without using frameworks. 90% of content online is invisible. Don't be like most people. These copywriting frameworks are a cheat-code. Copywriting frameworks help you: • persuade • educate • convert These frameworks make: • writing Linkedin posts easier • creating engaging content easier • converting viewers to leads easier Save the infographic below to write your next posts. Follow me Jay Cartere for more content like this

Putting efforts like a workaholic but getting no results? I caught you... Beginners often make mistakes like: + Failure to Understand Your Reader + Lack of Practice + Using Big Words and Long Sentences/Paragraph + Passive Voice + Not Asking for the Sale Here are five antidotes... Check them out! These are the keys to improving your copywriting skills. → Deeply Understand Your Target Audience Know their life, problems, and language. Use their words. → Practice Writing and Rewriting Keep writing. Learn from mistakes. Join challenges. → Use Simple, Concise Language Short words. Short sentences. Short paragraphs. → Write in Active Voice Make your subject do the action. Be direct. → Always Include a Clear Call-to-Action Tell your reader what to do next. Be clear and polite. Master these principles. Transform your copywriting. Boost your conversions, and Bhoom! Level up your game... Is it helpful? Follow Saira Gulzar for more such content. #copywriting