James Hipkin

Do you have revenue diversification in your business❓ Here's my response to that question in my recent Agency Builders podcast with Logan Lyles. One of the benefits of US Digital Partners being in business for 22 years is that we've seen agencies come and agencies go. 💪 https://lnkd.in/g69zBc3Z

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🚀 Reviews are like gold for small biz! Collect 'em, show 'em off, and watch trust skyrocket. 🌟🛠️ At Colorado Springs Web Designs, we get how crucial this is. Our hand-crafted websites are primed for showing off your happy customer shoutouts. Plus, our $0 down model makes it easy-peasy to get started. Ready to boost that trust factor? 📈 Tap that link to chat about your strategy. 💬 #WebDesign #CustomerTrust #SEO

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I had a call with a 7 figure brand last week that was in the same space as a former client of ours doing 9 figures. Naturally, they had a lot of questions. They asked about what their AOV, CPA, LTV was, what channels they were running on and more. I could only share so much, out of respect of the client. But here’s something that came up that was very clear to me that the brand operators are battling with: The biggest 9 figure players in their market (stealing their customers) are optimizing for 6 month, 12 month, even 24 month pay back periods . This 7 figure brand is optimizing for day 1 breakeven or profit. The amount their competitors can spend on a customer is 1.5-3x what they can spend. It’s nearly impossible to compete. This is the time to decide what’s the game being played and if it’s time to redesign the game (or play a completely different one). Very difficult internal conversations but required.

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How do you create a business in an untapped #niche? Keep your eyes open for pain points that “irk you.” Hear the Municibid & Surplus.com stories from Greg Berry in the latest #WildBusinessGrowth podcast: https://lnkd.in/esiydX2x MaxPodcasting #ProblemSolving

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𝐌𝐚𝐥𝐢𝐛𝐮.𝐜𝐨𝐦: 𝐓𝐡𝐞 𝐁𝐚𝐫𝐠𝐚𝐢𝐧 𝐨𝐟 𝐚 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 🌴✨ 𝐌𝐚𝐥𝐢𝐛𝐮.𝐜𝐨𝐦 𝐢𝐬 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐨𝐧 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐭 𝐚𝐧 𝐮𝐧𝐛𝐞𝐚𝐭𝐚𝐛𝐥𝐞 𝐩𝐫𝐢𝐜𝐞! 🌟 𝐓𝐡𝐢𝐬 𝐢𝐜𝐨𝐧𝐢𝐜 𝐝𝐨𝐦𝐚𝐢𝐧, 𝐬𝐲𝐧𝐨𝐧𝐲𝐦𝐨𝐮𝐬 𝐰𝐢𝐭𝐡 𝐥𝐮𝐱𝐮𝐫𝐲, 𝐬𝐮𝐧-𝐬𝐨𝐚𝐤𝐞𝐝 𝐛𝐞𝐚𝐜𝐡𝐞𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚 𝐝𝐫𝐞𝐚𝐦, 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞 𝐭𝐢𝐦𝐞, 𝐛𝐮𝐭 𝐧𝐨𝐰 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐭𝐡𝐞 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 𝐨𝐟 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞. 𝐈𝐟 𝐲𝐨𝐮’𝐯𝐞 𝐞𝐯𝐞𝐫 𝐝𝐫𝐞𝐚𝐦𝐞𝐝 𝐨𝐟 𝐨𝐰𝐧𝐢𝐧𝐠 𝐚 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐭𝐡𝐚𝐭 𝐞𝐦𝐛𝐨𝐝𝐢𝐞𝐬 𝐞𝐥𝐞𝐠𝐚𝐧𝐜𝐞, 𝐫𝐞𝐥𝐚𝐱𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐛𝐫𝐚𝐧𝐝, 𝐧𝐨𝐰 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐜𝐞. 𝐖𝐡𝐲 𝐌𝐚𝐥𝐢𝐛𝐮.𝐜𝐨𝐦 𝐢𝐬 𝐚 𝐌𝐮𝐬𝐭-𝐇𝐚𝐯𝐞: 𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: The name "Malibu" conjures images of beautiful beaches, upscale living, and world-renowned surf culture. Owning Malibu.com instantly elevates your brand to iconic status. 𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲: Perfect for a wide range of businesses – from luxury real estate and high-end resorts to travel agencies, lifestyle blogs, and e-commerce platforms. 𝐒𝐄𝐎 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞: With such a strong and recognizable keyword, Malibu.com can drive massive organic traffic and improve your search engine rankings. 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: As a premium domain, Malibu.com is not just a name; it’s a valuable asset that can appreciate over time. It's an investment in your brand's future. 𝐔𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐀𝐩𝐩𝐞𝐚𝐥: The allure of Malibu extends globally, making this domain a perfect choice for businesses targeting an international audience. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐓𝐑𝐎𝐏𝐇𝐘 𝐚𝐬𝐬𝐞𝐭! Malibu.com is now available at a significantly reduced price, making it an incredible opportunity for savvy investors and entrepreneurs. Whether you're looking to launch a new venture or enhance an existing brand, this domain offers unparalleled potential. Seize this chance to own Malibu.com and let your brand shine as bright as the Malibu sun. ☀️ Investors are encouraged to contact me to discuss this acquisition at our new pricing. 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐅𝐫𝐞𝐝 𝐌𝐞𝐫𝐜𝐚𝐥𝐝𝐨 𝐚𝐭 𝐅𝐌@𝐓𝐡𝐞𝐔𝐧𝐢𝐭𝐞𝐝𝐒𝐭𝐚𝐭𝐞𝐬.𝐜𝐨𝐦. #Malibu #PremiumDomain #DomainForSale #DigitalRealEstate #LuxuryBrand #SEO #InvestmentOpportunity #BusinessGrowth

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Testimonials are a versatile marketing asset that can be used at various stages of the funnel. They help humanize how your solution solves a pain point-- It's always great to have a customer rave about your product on your behalf! #videoproduction #videostorytelling #testimonial

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Dive into the world of local SEO with Marilyn Jenkins! Get tips on Google Business profiles and review management in our latest podcast episode. 🎧 Listen here: https://lnkd.in/e7AD5zSK #LocalSEO #DigitalJourney #BusinessGrowth

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Episode 3 is locked and loaded…🎙️ Unlocking Agency Growth In the dynamic world of agency growth, one principle stands out: It’s not about you, it’s about what you can do for your clients. Richard Mawer, a seasoned veteran in agency growth, embodies this ethos with unwavering clarity. He popped into the Agency HQ in the heart of Lincoln to talk about agency growth. His decade-long journey in the industry underscores a fundamental truth: prioritize your clients’ needs, and success will follow. Richard’s approach is refreshingly pragmatic. He advocates building products that directly address client pain points, communicating with them on their terms, and continuously evolving based on their feedback. In this podcast episode, Richard dives into the strategies that have propelled agency growth throughout his career. From nurturing leads to converting them into long-term clients, his insights are a treasure trove for anyone navigating the competitive agency landscape. Key Takeaways: Client-Centric Growth: Place your clients at the heart of everything you do. Understand their goals, speak their language, and tailor your solutions to meet their specific needs. Strategic Approach: Success isn’t accidental. Richard emphasises the importance of focus, depth, and a determined mindset in achieving sustainable growth. Tools and Technology: Stay organised and efficient. Richard’s recommended tech stack ensures agencies remain agile and responsive to client demands… we use a very similar tech stack in my agencies! Building Trust: In an era marked by scepticism, trust is your currency. Richard shares strategies on fostering transparency and credibility in client relationships. Scaling Effectively: Beyond immediate growth, Richard discusses the intricacies of scaling a consultancy business effectively, highlighting the value of high-impact activities. Whether you’re a seasoned agency professional or an ambitious freelancer, Richard Mawer’s wisdom offers invaluable guidance on navigating complexities and driving sustainable success. Tune in to the podcast episode to uncover more gems of wisdom and practical advice. Thanks for all the feedback so far This podcast is part of the new Agency Intensive brand. The main website will be launching very soon, offering more unique support for Agency owners. Love to know what you think to this episode. Links as always below.. #AgencyLife #AgencyIntensive

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We are shaking things up for this week’s episode of Sell With Authority – I’ve got something truly special in store for you. We're diving into an episode I recorded with Drew McLellan on his Build a Better Agency Podcast. As agency owners, we frequently find ourselves deeply entrenched in the niche we've carefully crafted, often becoming comfortable serving our clients within those boundaries. But — deciding to pivot can be challenging when our niche no longer yields the desired results. This conversation with Drew is about making pivots that will get you more right-fit clients — helping you reach your agency’s next level of growth. Listen here: https://bit.ly/3WiyotF

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I'm a huge fan of Jason Barnard of Kalicube. Did you know his first entrepreneurial endeavor was a record label to release his PUNK FOLK Bands music?!!!! Hear this and so much more on Tuesday on the Entrepreneur's Enigma podcast! #SEO #BrandSEO #JasonBarnard #SEORoyalty #Podcast #Podcasting #Entrepreneurship

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Tune into our latest M4B Podcast episode with Kim Marshall and discover why a simple approach and leveraging your clients' success stories are key strategies for success in 2024! Listen to 'The 1 Page Business Plan - Why Simple is Better In 2024' here https://lnkd.in/gJsaXfsn #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

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✨✨ NEW SERVICE FOR BUSINESS OWNERS!  Need help building out a solid marketing strategy? Book Audrey, Owner of Freebird Communications for a private 2-hour Dig Deep Marketing Session designed specifically for business owners who want to develop a clear, actionable marketing plan. This isn’t just about quick fixes—it’s about taking the time to understand your goals and creating a tailored strategy that works for your business. Whether you need help with social media, Facebook ads, or expanding your online presence, Audrey will guide you step-by-step. Let's get marketing together! Book your session here:

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What do your clients NOT tell you? Simon Rhind-Tutt and Carey Evans share their insights. As the founders of Relationship Audits they have been speaking to clients on behalf of agencies for many years. In part 2 of our 2 part podcast episode, they share their insights including: * What clients want but rarely get from agencies * Importance of involving decision-makers in approval processes * Tips for effective briefing sessions * The crucial components for trust and partnership status * Why clients know more about your competitors than you * Why it's importance to merchandise your agency's capabilities * How to build bridges of rapport and understand individual client preferences * The significance of face-to-face meetings and personal relationships * Why agencies need to broaden relationships within client organisations * The importance of diversity and inclusion in agency teams * Limitations of using Net Promoter Score (NPS) for complex relationships * The value of 360-degree surveys ....and lots more! This podcast goes live today on the Creative Agency Account Manager podcast. Did you watch the first part? If not, I'll post both links in the comments below.

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