Scott Wilson

Directors - the way decision-makers buy products and services has shifted over the last few years. A LOT... Most of their decision-making is done BEFORE they even speak to your sales team 🕵️‍♂️To prove the point...How do YOU make high-ticket buying decisions? You go to the internet first and learn about options through Social Media, websites & videos. Right? You only speak to a salesperson once you’re reasonably sure what you want The same is true for selling your B2B services online...

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I've built over 50 landing pages for advisers. This week I’m giving away page audits to improve your conversion rate, for FREE. In your 20-minute audit I’ll give you: 👉 A FULL breakdown of your page 👉 The 5 keys to a high converting page 👉 My proven headline recommendations 👉 How to make sure you attract ideal clients 👉 How to make sure leads respond All you have to do is send me the link to your page And I’ll send a video audit back FREE! Comment “AUDIT” to get started. Must be a mortgage/financial adviser AND run ads. Ps. I’m only doing these this week. #financialservices #mortgageadviser #financialadviser

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✨EXCITING ANNOUNCEMENT ✨ ⚡Kajabi's latest promo means you can try any Kajabi plan 50% off for 12 months. It’s their BIGGEST PROMOTION of the year! 💭 Think of this...Your course is all set up, people are buying it but your completion rates are low and you can’t work out why! I know why, You need GAMIFICATION! Making your educational material more engaging and motivating for better learning outcomes is essential in this crowded online world. It just so happens I’m the queen of Gamification and my favourite platform is Kajabi, so what can be better than combining those two things for epic results?   🎲 As an added bonus this platform (Kajabi) just so happens to have a template with built in gamification. Gamify Lite is a free template you can use to test out adding badges to your course to see if your audience enjoy the gamification element. And If they do there’s a full gamification template you can buy with all the bells and whistles to maximise your course success with your audience. 💰 So, if you’re ready to start using strategies that elevate and amplify deeply engaging, motivating and memorable learning experiences for your students, this might be the opportunity you’ve been waiting for! Right now, Kajabi are offering 50% off for 12 months on any plan sitewide (terms and conditions apply). Get started today using this link: https://lnkd.in/ePbrzAyB. This is more than a discount—it's your opportunity to create, grow, and make an impact. You’ll also get access to step-by-step training and a community of entrepreneurs ready to support your journey. 🎲 I will also gift you access to my course “The What, The Why and The How of Gamification” plus a 30 minute one to one zoom consultation so we can discuss which types of gamification would be good for your specific audience (yes it really does matter! 😉). 📺 Want to know more about Kajabi? Watch this video https://lnkd.in/e4ypNFRU If you have any questions, I’m happy to help. Just hit reply! Please Note: This is a limited-time offer that expires on November 11, 2024 at 11:59 pm PT. Valid only for new Kajabi subscribers. Upon redeeming this offer, you will be enrolled in an auto-renewing subscription of your chosen Kajabi plan. There are affiliate links in this post. You will not be charged more for using my promotional link. Using this link entitles you to my bonuses.

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🤩 Lisa's Feedback on My Google Ads and Facebook Ads Services I'd like you to please dive into Lisa's testimonial video where she shares her experience working with me on Google Ads and Facebook Ads campaigns. Based in Australia, Lisa discusses the effectiveness of my strategies, the impact on her business growth, and how our collaboration has exceeded her expectations. Gain valuable insights from Lisa about the results achieved through our digital marketing efforts. Rahulsocialadvertising.com #ClientFeedback #TestimonialTuesday #DigitalMarketingSuccess #AdsCampaigns #BusinessGrowth #HappyClients #MarketingResults #ClientExperience #FacebookAds #GoogleAds

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Tuesday tips guys… Please rationalise your products every three months by doing a profit by product and category review. Focus your sales team attention and resource on high margin in products and services, this is the only way you can easily scale your business. https://lnkd.in/gw--S2E

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What you see here is me recording heaps of different variations of the same message. Think about how many different ways you can say “hey, how are you?” You’ve got: ✅How are ya’ ✅How’s it going ✅What’s happenin ✅ G’day mate Now how are you going to know which message resonates with your customer ? Data. Test it, measure engagement, and sometimes you’ll be surprised which one is most relatable. #testing #videocontent #hooks #digitalmarketing

The Top 3 Mistakes Every Beginner Makes with their Google Business Profile Optimising Your Google Business Profile: Common Missteps to Avoid 🛠️💼 Your Google Business Profile is your digital storefront. Yet, many beginners fall into these pitfalls: 1️⃣ Incomplete Profiles: Many business owners have simply claimed their profile. A fully fleshed-out profile gives potential customers everything they need to find and trust your business. 2️⃣ Not Utilising Posts: Regular updates and posts can increase engagement and visibility and your ranking in Google. Don't let this powerful tool go unused. 3️⃣ Neglecting to Respond to Reviews: Every review is a chance to show you listen. Responding builds trust and encourages more reviews. It is also one of the key factors clients look at when checking out your Google Reviews. What challenges have you faced with your Google Business Profile? Drop your stories or tips in the comments to help others avoid these common mistakes. #DigitalMarketing #GoogleBusinessProfile #OnlinePresence

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🚀 Just sold a caravan in 3 days that had been on the market for 9 months! Not only did it sell quickly, but I also managed to get $7k more than the initial offer. The vendor is thrilled, and I’m proud of the commission earned. All my marketing knowledge is really paying off! 🎯 If you have unwanted items like vehicles, motorhomes, boats, luxury goods, or jewelry and want to maximize your return without the hassle of selling online, reach out to me. With over a decade in the industry and a vast network, I can sell anything. Or, if you’re looking to buy these items, I can help you get the best investment. Let’s get your items sold or help you find the perfect deal! 💪 #MarketingSuccess #SalesExpert #HappyClients #SellingSolutions #InvestmentOpportunities #IndustryExperience

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Content is simple. Problem + Solution + result. Turning that into what people actually give a shit about... That's the hard part. Focus too much on the solution and it sounds like a sale pitch. Talk about results too much and it'll hit those that aren't a fit. If everything is about the problems... Oh wait. It is. If you spend the majority of your time talking about the problem you solve, combined with how you solve it or the results you get... guess what happens? People pay attention. Which starts conversations. Which leads to calls. Which leads to sales. So do more.

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+𝟭,𝟬𝟬𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (𝗬𝗼𝗬) 📈🚀 A few people have asked me for an update on a recent project I posted last week (they haven't really but I'll post this anyway). Link to the original post in comments. Yesterday we saw a +1,000% increase in new customers from Google Ads (YoY). Overall revenue was also up X5. The secret❓ Well, there's been a few changes, but the number one change in recent weeks has been: ✅ Building out properly setup Search Campaigns, with accurate targeting, a 10/10 setup, customisation and most importantly AB Testing & Experimentation. Such an underrated and under utilised technique. Search is still number 1 for me (over Pmax, Shopping or any other campaign type). These are 100% legitimate results, reported from the Shopify platform, not based on Google Ads data. #google #googleads #cpc #ppc

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Want to burn $250,000,000 dollars? Here's a quick guide. Watch my full Value Proposition Taster Training Session - Available Now! The Value Proposition session last week went really well, over 1,000 people attended the session in person or watched the session online. This beat even our most optimistic expectations! We had loads of great examples to share from the Humane AI Pin, to Gore-Tex and Bittrex, Hyundai Veloster. Designed to explain what happens when you have a great value proposition and what happens when you don't! Thank you to all of you who participated, voted, shared your thoughts and asked questions in the live Q&A, you made it so much fun. In case you attended and want to review the session, or couldn’t make it and want to catch up on what you missed, we've been pulling together the final edit of the video and its now ready for viewing here. https://lnkd.in/eZe8n-Vn I hope you find it useful and please feel free to share this post and the YouTube link to anyone within your company or your contacts who might find it useful. If I can help you and your training with a Value Proposition training, Workshop or Project then please don't hesitate to contact me on Linked in or at [email protected] for an informal chat #marketingeffectiveness #MarketingTraining #MatShoreInnovation #ValueProposition #ConsumerInsights

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I tell all the advisers I help to start a newsletter. Samuel did it And now has 10 loyal customers who will: - Pay - Stay - And refer. All with a list of just 200 emails. By sending 1 email per week. If you want to see how this works watch the video below 👇 Ps. At 4:49 I share the 3 keys to his email success PPs. If you don't have time to watch it now hit the three dots then hit save! #mortgageadviser #mortgagebroker #financialservices

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Last week we ran a 24hr sitewide sale for a client in the skincare space and made $74k in sales with a blended ROAS of 23.46. How did we do it? A combination of Meta Ads, Google Ads and Email / SMS. META ADS * We developed UGC and animated product videos * We targeted all funnel stages (no exclusions) to consolidate Meta Ads conversions into one ad set * We set the budget higher compared to daily average and let it run from 12am * We checked the performance midday - ROAS was over 19 so we tripled the budgets * The campaigns spent significantly more by 4pm and the ROAS was sitting at 15 so we 5X'd the daily budget to maximise spend before midnight GOOGLE ADS * We set up the account to capture the increased demand we created through Meta Ads * We updated the ad copy and pinned headlines with offer messaging * We added promotion extensions across all ads * We updated PMax assets with creatives that focussed on the promotion EMAIL / SMS * We sent 2 emails and 2 SMS campaigns throughout the day - highlighting the 24 hour sale * The first email was sent at 8am and a follow up email was sent at 8pm to the non-openers of the first email with "4 hours to go" messaging * We did the same thing with SMS with a follow up later than night Why did this work so well? It's all part of the eCommerce Scaling Playbook we follow at Webprofits. At it's core, the playbook is about "creating demand" for consumer products primarily through Meta Ads, supported by email / SMS and Google Ads. We focus on acquiring customers at scale by breaking-even (or making a small profit) off the first sale, and then making all the money on the backend. Because we have been scaling this brand for some time, we had created a lot of pent-up demand for the product from price-sensitive shoppers and existing customers. So when we ran a 24-hour sitewide sale, we were able to capture a lot of the people who were on the sidelines and bring them into the fold. --- I’m Alex Cleanthous - Director + Co-Founder at Webprofits - a DTC and eCommerce marketing agency that specialises in scaling ecommerce brands to +$1M/mo. Subscribe to receive my latest posts at Alex Cleanthous

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I often see the same financial advisers sharing content on social media. ⤵️ The ones who consistently show up, tell stories, put themselves out there, comment on others' posts, and share their opinions are winning. They’re grabbing people’s attention, and that’s what matters. These advisers ensure that when a potential client needs financial advice, or when a friend or family member asks for support, they remember seeing their posts. They come across as real human beings, perhaps with shared interests, but more importantly, they’re likable. Because at the end of the day, people buy from people. If you’re looking for a sign to start posting on social media. This is it. #socialmedia #smm #socialmediamarketing #personalbrand #personalbranding P.s. This post was created using SISOMA ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 🙋🏻‍♂️ Hi, I’m Mark and my team & I have created a tool called SISOMA that can help help you to get more clients using social media. SISOMA has thousands of ideas on what to post, as well as built in AI that makes it really easy to create and share content that puts you in front of your ideal client. Interested? Head to my profile for a 2 week free trial.

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𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: 𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 𝘁𝗼 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 & 𝗢𝘂𝘁𝗿𝗮𝗻𝗸 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 🗓 Monday 29 July | 9am-12pm | Dunedin Zoom is available if you can't make it to the in-person training. 💻 Book by 22 July to secure your place! While the term might sound intimidating, implementing SEO strategies on your website doesn’t have to be rocket science. There are eight key steps that anyone, regardless of their technical expertise, can follow to optimise their website and improve their online rankings. And during an economic downturn - this is something all businesses should be investing in! I have been working in the SEO field for over ten years now and have accumulated a wealth of information that I am excited to share with the participants. 🔶 Designed For Business owners or key staff who want to improve their understanding of Search engine optimisation (SEO) to use this as an effective, long-term marketing tool to help their online presence. 🔶 If you’re neglecting or don't understand SEO, you are leaving a big part of marketing pie under utilised. 🔶 SEO is a valuable marketing tool that drives organic (non-paid) traffic - meaning potential clients - to your website. 🔶 This training course will build your understanding of the key elements of SEO so you can either implement tactics yourself or manage others to effectively help your website climb the search rankings. Hosted by Business South Members of Business South and Non-members welcome Member - $450 + GST Non-Member - $550 + GST

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