The TOP 3 biggest problems 99% of traditional welcome sequences out there have… and why it’s important to fix them.
In this article is an elegant NEW way to build “Know, Like, and Trust” with new email subscribers easier and convert them into better clients faster…
Without pissing them off with aggressive marketing tactics — and without disrupting your existing onboarding or funnels.
But before we can do that…
You first have to understand the TOP 3 biggest problems 99% of welcome sequences out there have, and why they aren't converting.
Let's start with…
Problem #1:
Most welcome sequences fail to do their 2 core jobs effectively
These are:
1 - Emotionally BOND with new subscribers and establish "Know, Like, and Trust" as fast as possible (so that they start routinely reading your emails)
2 - Automatically identify so-called "5-Star Prospects" who are further along their customer journey, and who are ready to buy now (without annoying others)
And as you can see,
An effective follow-up sequence isn't just there to "give value" to people.
Instead, it needs to accomplish a few strategic tasks:
It needs to engage new subscribers…
It needs to identify red-HOT prospects from a haystack of various quality leads…
And it needs to start the process of BONDING with people at an emotional level.
So it's NOT just about "sending them follow-up value-based emails before pitching them something".
It's much deeper than that!
Which brings me to…
Problem #2:
Most welcome sequences do a terrible job of getting people to actually DO something
Which is a BIG problem…
Because if new subscribers aren't engaging with your emails in the first few days, they're drastically less likely to open, click, or buy from your follow-up emails.
Not good.
Especially when you consider how hard you've worked (or how much $$$ you spent!) getting those people to subscribe to your list in the first place.
And now they're behaving like a bunch of DEAD leads already??!
Heeeell no!
That's like lighting money on fire 🔥
A terrible feeling.
So that's why an ideal welcome sequence is specifically designed to ACTIVATE new leads as effectively as possible...
Stacking actions like Replies…
Link clicks…
And even special "internal mental actions" aimed at accelerating them in their buyer's journey.
Which means better customers for you faster.
And finally…
Problem #3:
Most welcome sequences fail to start the crucial process of "Shifting" people's beliefs
And this is super important.
(especially if you're playing the long game!)
Why?
Because -- according to the data -- only about 15% of the leads (who are EVER going to buy from you) buy within the first 90 days.
The rest do so between 90 days... and 18 months (on average).
So what does this mean in practice?
Simple:
If you want to make the most money possible from your hard-earned leads, you HAVE to optimize for "long-tail" conversions.
Sure…
You absolutely CAN monetize the 5-Star Prospects joining your list (like we discussed during Problem #1)...
But most of your profits will come from eventually converting everyone else.
Problem is...
This can't (and won't) happen without “shifting” their Beliefs first, and the PERFECT place to start shifting those beliefs is...
...you guessed it…
During the first 5 emails of your sequence.
In fact...
There's a VERY specific order you need to drip out these emails in to shift people's most important beliefs first...
So that everything else happens easier, faster, and more effortlessly later on.
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And there you have it,
The TOP 3 biggest problems 99% of traditional welcome sequences out there have… and why it’s important to fix them.
Now…
If after reading this article, you feel like you also want to fix these issues in your system ASAP...
Then I highly recommend you check out this in-depth video case study I recently presented at a private high-level mastermind group hosted by the legendary Brian Kurtz... which blew the audience's socks off!
(I guarantee it'll give you plenty of "AHA" moments too!)
It's basically a step-by-step breakdown of how I got a 72% landing page conversion rate...
50% email reply rate...
And 3.5X ROI in just 3 weeks with a marketing campaign using my elegant Lead Activation process.
And thank me later :)