Franck Vidal

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

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According to the report from IPG Mediabrands's MAGNA, the digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024. By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars (US$65b) as they do today (US$68b). Leigh Terry, CEO at IPG Mediabrands APAC, said, “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching US$289b. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024.” Meanwhile, Paul Waller, chief investment officer at MAGNA APAC, commented, “Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.” #advertising #marketforecast #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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PARTNERSHIP ANNOUNCEMENT Mediashock & SCALERR: So you want to enter ASEAN? Here is what you will need: 🎯 To drive brand awareness 🎯 To localize your content and messaging 🎯 An engaging content strategy Why Mediashock? ✅ Drive BRAND AWARENESS for new market entrants through VIDEO 👉 Webinars, live streaming, podcasting and video strategy! ✅ They will LOCALIZE your COLLATERAL 👉 Need to adapt your marketing collateral for ASEAN? Mediashock will do this ✅ They will LOCALIZE your MESSAGING 👉 Entering ASEAN from Japan, UK, Israel, Australia etc? Let Mediashock tailor the messaging for ASEAN So, who are Mediashock, and what do they do? ▶️       100% Tech & Innovation sector focus ▶️       Video production ▶️       Video marketing ▶️       Content localization ▶️. They make your brand look good Super excited about this one! #partners #expand

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Navigating the growing complexity of CTV advertising? Campaign Asia-Pacific's Shawn Lim 🏳️‍🌈 spoke with a whole host of industry experts to craft a must-read guide for media buyers. He had a chat with Tristram Macdonald, our Senior Programmatic Director, who highlighted the power of strong partnerships with key CTV players. As SSPs multiply, narrowing your focus to a few trusted partners can supercharge transparency, trust, and performance. 🔗 Get the full guide: https://lnkd.in/gfBUWM5X

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Through this update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels. Liam McCarten, vice president of Asia-Pacific at StackAdapt, commented, “With the introduction of our self-serve brand lift studies, we're giving advertisers the ability to gain critical, real-time insights with unprecedented speed and flexibility." #platforms #advertising #asiapacific ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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Through the partnership, Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem. Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.” Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.” #retailmedia #advertising #performancemarketing ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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This enhancement to ‘Quality Attention’ continues Integral Ad Science’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and outcomes. Khurrum Malik, chief marketing officer of Integral Ad Science, said, “It’s essential for attention measurement to drive outcomes and campaign performance for advertisers. The latest enhancements to our purpose-built Quality Attention offering are expected to provide advertisers with more granular signals and expanded coverage across the channels and formats that are most important to them.” Meanwhile, Michael Follett, CEO at Lumen Research Ltd, commented, “The latest enhancements to IAS’s Quality Attention offering is a step forward in creating a more accurate picture of attention for advertisers. We were excited to combine our cutting-edge eye-tracking data with IAS’s attention model and now advertisers have access to even more granular information across the in-app environment.” #advertising #inappadvertising #measurement ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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With a rise in programmatic DOOH as a trusted medium in an omnichannel media, Vistar Media’s team in SEA grew, expanding its on-the-ground resources and presence in Singapore, with imminent plans to expand operations into Thailand this year. Talking about this growth, Ben Baker, managing director for Vistar Media APAC, explained, “The advertising market in Southeast Asia is booming, with regional and global advertisers able to seamlessly tap into a new, fresh way to reach their target audiences. DOOH specifically enables brands to take a data-driven, personalised approach with campaigns, ensuring they’re delivering relevant messaging at the right moments.” Meanwhile, Franck Vidal, director of Southeast Asia sales & partnerships at Vistar Media, highlighted, “We have been fortunate to strengthen partnerships with new leading and innovative media owners in the region, which have been vital to ensuring that advertisers activating campaigns on Vistar’s DSP and DSP Partners are able to reach critical audiences across premium digital inventory around the world.” #adtech #programmatic #southeastasia   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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With the effectiveness of quality video marketing content no longer subject to any debate, AZK Media: Global Marketing & Media Agency has created said standalone business aimed at a wide range of businesses that just want video content. Azadeh Williams, co-founder and managing director at AZK Media, said, “Video content has always been a big part of what AZK Media offers and will continue to be. But rather than having to sign on for a package of PR services for a set period, businesses that just need fantastic video content can access that easily by partnering with Customer Catalyst.” Meanwhile, Wayne Williams, co-founder and business director at AZK Media–and also at the helm of the Customer Catalyst team, commented, “We’ve created this video production facility to target a wide range of businesses and industry sectors that might not usually seek a partnership with AZK Media.” #videocontent #marketing #leadgeneration ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

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Taboola’s ‘Abby’ provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more. Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns.” #generativeai #advertising #global ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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When tapping in the Chinese market, press releases are essential for boosting your brand. A well-crafted press release can bring a significant impact on your business. Besides distributing press releases through a reputable newswire partner, it is important to localise the content of your press releases to make it relevant to the target Chinese audiences and be searchable web search engines. In our latest PR Insights piece, we share some tips on what businesses need to be aware of when entering the Chinese market, and tips for crafting press releases that resonate with the local target audiences. Read more: https://shorturl.at/op7rB #PRInsights #PressRelease #China #SEO #SearchEngine #Localisation #Relevancy #MediaOutReachNewswire #Newswire

Through the Magnite and REV Media Group partnership, SpringServe (now part of Magnite) will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory programmatically. Nicholas Sagau Tony Ngimat, COO at REV Media Group, said, “Our inventory on Tonton has grown considerably since its launch. With the rise of short-form video content for news consumption on our news portal, it’s imperative that we align ourselves with partners who can support us in monetising it effectively." Meanwhile, Leon Siotis, senior vice president for SpringServe International at Magnite, commented, “With viewers increasingly turning to ad-supported streaming as their primary way to watch television, it’s important for publishers to have all the tools they need to effectively monetise their content. REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” #programmatic #digitaladvertising #ottstreaming ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conference in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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New data from Media Partners Asia and AMPD paints a bright picture for the Southeast Asian video streaming market. 1/ Subscriptions hit record highs: Q1 2024 saw a surge in paying users across Singapore, Thailand, Philippines, Indonesia, and Malaysia (48.5 million, +5% QoQ). This translates to a record-high revenue of $381 million, the highest ever for the region! While Indonesia and the Philippines lead the pack in subscriber growth, Thailand and Indonesia show strong monetization growth. Try A/B testing strategies to unlock Southeast Asia's streaming boom – focus on user acquisition strategies in subscription-driven markets, and prioritize engagement & monetization tactics in countries showing strong revenue growth. 2/ Freemium fuels growth: Freemium models with strategic content can be a powerful user acquisition tool. Freemium platforms like WeTV, Viu & iQiyi see significant growth with Chinese content. Explore offering a free tier alongside premium subscriptions for audiences in Southeast Asia. 3/ Local is key: Southeast Asian audiences crave local content. U.S. and Korean content is popular, with Korean dramas alone attracting 30% of the premium VOD viewership. But local content like drama, premium sports, and anime are strong as well, particularly in Indonesia and Thailand. Whether you are an existing player in the region or planning to foray into it for the first time, consider catering your offerings to regional preferences for user acquisition and engagement. What are your thoughts on the future of video streaming subscriptions and local content in Southeast Asia? #appmonetization #subscriptions #videostreaming

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The partnership will allow StackAdapt's DSP to source both standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region, further enhancing its mobile audience capabilities. Jeremy Lo, managing director at AlikeAudience, said, "Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance. By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximising ROI.” Denis L., senior director of data at StackAdapt, said, "We are consistently looking for ways to increase the global offerings provided through the platform, and this partnership enables us to enhance our mobile segments and anonymised audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls, and we are excited to activate this integration for our clients." #advertising #audiencedata  #partnership ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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As the festive shopping season approaches, brand safety in programmatic advertising is more critical than ever. Laura Quigley, SVP APAC at Integral Ad Science, shares insights on maximising viewability while mitigating risks. With the rise of social commerce and mobile-driven e-commerce in Southeast Asia, ensuring your ads reach the right audience in safe environments is key to maximizing ad spend and protecting your brand. Is your programmatic strategy prepared for the upcoming surge? Read more: https://lnkd.in/gxRhpVnq #BrandSafety #ProgrammaticAdvertising #Ecommerce #SocialCommerce #AI #AdTech #DigitalMarketing #SoutheastAsia #MarketingTrends #IAS #AdSpend #MartechAsia

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With an already strong presence in Asia, Metagenics will leverage Jellyfish’s suite of proprietary technology to further amplify its brand presence globally. Speaking on the partnership, Sophie Rasmussen, global CMO at Metagenics, said, “Jellyfish's unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand's reach and impact. We're confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide.” Meanwhile, Will Heins, chief solutions officer at Jellyfish, stated, "This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector. With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight. #marketing  #partnership  #agencynews ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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From campaigns and insights to corporate and agency milestones, check out our weekly wrap-up of the biggest marketing and advertising news in Asia-Pacific! 1. MARKETECH APAC sought the insights of multiple APAC industry leaders from PubMatic, Lotame, Yahoo, NP Digital, Omnicom Media Group Asia Pacific, and The Trade Desk to learn more about what does this delay in third-party cookie phase out means for the future of a privacy-centric advertising strategy for marketers moving forward. 🍪💻https://lnkd.in/gffchhzv 2. In his new role at Sun Life as its regional director of marketing performance and operations for Asia, Philip Chau will drive Sun Life’s marketing strategy and performance excellence across all Asia markets, as well as maximise marketing return on investment. ☀️👨🏻‍💼 https://lnkd.in/gvDUniNf 3. At the centre of this campaign by the Philippine Commission on Women and DDB GROUP PHILIPPINES are multiple films designed to educate the public on the rampant exploitation of children online under the public noses, and the importance of reporting suspicious activity. 👧📵https://lnkd.in/gFVfeSde 4. The campaign’s bold storytelling shows Petron Malaysia Refining & Marketing Bhd's commitment to authenticity and highlights Ogilvy Malaysia's skill in capturing raw emotions and creating impactful narratives that deeply connect with audiences. 👨‍👧✍️https://lnkd.in/gici5YU6 5. According to the report by We Are Social and Meltwater, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide. 🎮📱https://lnkd.in/gQgxBjtr #marketing #advertising #asiapacific -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Azerion’s new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen. Talking about these integrations, Elizabeth Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.” Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.” #platforms #digitaladvertising #asiapacific  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

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