MARKETECH APAC’s Post

Through Adzymic’s partnership with Adelaide, Adzymic Premium Exchange (APX) can now incorporate attention measurement capabilities, empowering advertisers to gain deeper insights into campaign performance beyond traditional metrics. Travis Teo, co-founder and executive director at Adzymic, said, "Adzymic Premium Exchange is a game-changer in the digital advertising landscape, offering advertisers the perfect blend of impactful formats and premium inventory. Our collaboration with Adelaide further enhances the value proposition of APX, providing advertisers with independent attention measurement to optimize campaign performance and deliver impactful ad experiences." Meanwhile, Marc Guldimann, CEO and co-founder  of Adelaide, shared, "We are excited to partner with Adzymic to integrate attention metrics into Adzymic Premium Exchange, and this partnership is a testament to our global reach. This collaboration marks a significant step into Asian markets, working with partners like Adzymic to redefine campaign measurement, empowering advertisers with the insights they need to drive impactful advertising outcomes in today's dynamic digital landscape." #technology #advertising #metrics ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Celebrating Mid-Year Milestones with Yandex Ads: A Leap Towards Excellence! As we reach the midpoint of 2024, Yandex Ads has hit several significant milestones, underscoring our commitment to innovation and excellence in the digital advertising space. Here’s a glance at the achievements that have set us apart this year: - Advanced AI-Powered Targeting: Enhancements in our AI algorithms have resulted in a 25% increase in ad relevance, improving user experience and boosting advertiser ROI. - Expanded Market Reach: Successfully entering new markets like Southeast Asia and Latin America has increased our user base by 15%, offering advertisers broader audience reach. - Enhanced Reporting Tools: Introduction of advanced reporting tools providing real-time analytics and predictive metrics for more informed decision-making. - #Partnership with Leading E-Commerce Platforms: Strategic partnerships with global e-commerce platforms offer enhanced visibility and access to a larger consumer base. - Eco-Friendly Ad Initiatives: Optimization of servers and data centers has reduced our carbon footprint by 20%, appealing to sustainability-conscious advertisers and consumers. - Enhanced User Privacy Measures: Rollout of new privacy features ensuring user data control and compliance with global privacy regulations. - Launch of Interactive Ad Formats: Introduction of new interactive ad formats, such as AR ads and shoppable videos, boosting user engagement by 30%. - Recognition in Industry Awards: Acknowledgment in prestigious industry awards for technological innovations and customer-centric approach. #YandexAds #DigitalMarketing #AI #Sustainability #Innovation #Advertising #MarketingExcellence #MidYearAchievements #2024Milestones

Thanks for the feature, MARKETECH APAC On average, brands have seen a 17% increase in unique reach1 and a 14.2% lift in attention when pairing desktop with mobile. With CORE, Kargo empowers brands to reach their audience at the right time, in the right environment, and on the right screen. #KargoCORE #AdvertisingInnovation #CrossChannelPerformance #APACMarketing #DigitalAdvertising #Kargo 

Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop and mobile devices, maximising efficiency and impact. Robert Leach, general manager for APAC at Kargo, said, "Advertisers in APAC will see higher performance against their goals with our CORE offering, which makes it easy to run creative from a single campaign across different channels and screens. Our creative science innovation provides the perfect combination of automation and innovation to help advertisers cut through the clutter and achieve success.” #advertising #programmatic #activation ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Creative represents the final, if forgotten, frontier for data-driven advertising in the programmatic era. However, 85% of marketers surveyed by Flashtalking by Mediaocean noted a significant disconnect between creative output and media execution.* Ben Kartzman details the importance of selecting technology that prioritises creative intelligence to bridge this gap. Leading brands in JAPAC now leverage Flashtalking’s Creative Intelligence solution, along with creative variant level integrations with platforms like The Trade Desk – linking granular creative taxonomies with campaign performance and brand intelligence – previously an incredibly tedious task! (If only I’d had this in my Ops days…) https://lnkd.in/gSS9xrqH *https://lnkd.in/gBs3sYGF

According to Dentsu, digital advertising is poised to accelerate in 2024, with global ad spending forecasted to grow by 4.6% to reach $752.8 billion. However, the rise of invalid traffic poses a significant challenge, with advertisers estimated to waste over $71 billion on traffic generated by invalid activity in 2024, a 33% increase from 2022, as per Lunio's Wasted Ad Spend report. The sophistication of bots, fueled by advancements in AI and ML, contributes to the prevalence of invalid traffic, comprising 8.5% of paid traffic across significant marketing channels. Identifying and mitigating invalid traffic ensures ad spend efficiency and builds a healthier digital advertising ecosystem. #DigitalAdSpend #InvalidTraffic #AdFraud #AI #ML #MarketingBudget #AdvertisingEfficiency #DigitalMarketing #AdTech

BECAUSE PEOPLE ARE BECOME IMMUNE TO ADVERTISING. Taken from the Book: Neuromarketing: Deciphering the Secrets of the Consumer Mind. By Henry Castillo. Available on Amazon at: https://lnkd.in/eDBwFJvC #ConsumerPsychology #ImmuneAdvertising #Neuromarketing #AdSaturation #CreativeMarketing #EffectiveAdvertising #ConsumerBehavior #SelectiveAttention Currently, advertising is facing an important challenge: public resistance. It is possible to examine this phenomenon from different angles, such as the overabundance of advertising, the evolution in buyer behaviors and the creation of innovative technologies to block ads. 1. Excess Ads Saturation is one of the most obvious reasons for immunity to advertising. Every day, people find themselves surrounded by countless advertisements. According to research by Yankelovich, the average person is inundated with up to 5,000 ads a day. Too much information causes mental fatigue, which leads people to ignore most ads. 2. Transformations in Customer Behavior Nowadays, consumers are more demanding and selective when choosing the content they consume. The advancement of the internet and digital platforms has given people the ability to consciously select the information they want to receive. The consumer has acquired more power and intrusive advertising has lost effectiveness. According to research by HubSpot, 91% of individuals feel that ads are perceived as more invasive today compared to two or three years ago, while 79% feel that advertisers are tracking them. intrusive. 3. Advertising that is based on data and respects privacy. The overuse of personal information in ad targeting has also contributed to immunity. According to research conducted by the Pew Research Center, 72% of adult US citizens experience the feeling of being watched by companies that collect their personal information. 4. Implementation of Anti-Advertising Technologies. The use of programs to block ads has experienced exponential growth. According to the PageFair report, around 26% of global Internet users use some form of ad blocking software. Through this innovative technology, users can enjoy a browsing experience free of advertising interruptions, which significantly reduces exposure to conventional ads. Likewise, services like Netflix and Spotify, which provide content without ad interruptions, have changed users' expectations about how they should enjoy media. REFERENCES Auxier, B., Rainie, L., Anderson, M., Perrin, A., Kumar, M., & Turner, E. (2019). Americans and privacy: Concerned, confused and feeling lack of control over their personal information.

BECAUSE PEOPLE ARE BECOME IMMUNE TO ADVERTISING. Taken from the Book: Neuromarketing: Deciphering the Secrets of the Consumer Mind. By Henry Castillo. Available on Amazon at: https://lnkd.in/eDBwFJvC #ConsumerPsychology #ImmuneAdvertising #Neuromarketing #AdSaturation #CreativeMarketing #EffectiveAdvertising #ConsumerBehavior #SelectiveAttention Currently, advertising is facing an important challenge: public resistance. It is possible to examine this phenomenon from different angles, such as the overabundance of advertising, the evolution in buyer behaviors and the creation of innovative technologies to block ads. 1. Excess Ads Saturation is one of the most obvious reasons for immunity to advertising. Every day, people find themselves surrounded by countless advertisements. According to research by Yankelovich, the average person is inundated with up to 5,000 ads a day. Too much information causes mental fatigue, which leads people to ignore most ads. 2. Transformations in Customer Behavior Nowadays, consumers are more demanding and selective when choosing the content they consume. The advancement of the internet and digital platforms has given people the ability to consciously select the information they want to receive. The consumer has acquired more power and intrusive advertising has lost effectiveness. According to research by HubSpot, 91% of individuals feel that ads are perceived as more invasive today compared to two or three years ago, while 79% feel that advertisers are tracking them. intrusive. 3. Advertising that is based on data and respects privacy. The overuse of personal information in ad targeting has also contributed to immunity. According to research conducted by the Pew Research Center, 72% of adult US citizens experience the feeling of being watched by companies that collect their personal information. 4. Implementation of Anti-Advertising Technologies. The use of programs to block ads has experienced exponential growth. According to the PageFair report, around 26% of global Internet users use some form of ad blocking software. Through this innovative technology, users can enjoy a browsing experience free of advertising interruptions, which significantly reduces exposure to conventional ads. Likewise, services like Netflix and Spotify, which provide content without ad interruptions, have changed users' expectations about how they should enjoy media. REFERENCES Auxier, B., Rainie, L., Anderson, M., Perrin, A., Kumar, M., & Turner, E. (2019). Americans and privacy: Concerned, confused and feeling lack of control over their personal information.

IAS partners with Reddit aiming to provide AI-driven measurement to advertisers https://ift.tt/OBdDnve Integral Ad Science has partnered with Reddit to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.  The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit. "Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities," said Lisa Utzschneider, CEO of IAS. "Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit's uniquely valuable archive of human experience." Through this partnership, advertisers on Reddit will be able to: Leverage Trusted Campaign Insights: Consistent with the Global Alliance for Responsible Media (GARM) standards, the new offering provides advertisers with third-party campaign insights backed by trusted and transparent industry metrics. Analyze Content, Frame by Frame: TMQ provides insight into video content through best-in-class, AI-driven Multimedia Technology which combines frame-by-frame analysis of images, audio, and text to provide the most accurate and reliable measurement at scale. Safeguard and Scale: A powerful combination of TMQ with Reddit's existing moderation capabilities gives brands additional protection, while allowing them to scale across more than 16 billion posts and comments. Improved Engagement: Advertisers will have increased transparency into Reddit's campaign delivery, helping maximize campaign spend. Access Unified Reporting: Advertisers can leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns. IAS's Brand Safety and Suitability Measurement compliments Reddit's user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customisable Brand Suitability controls. "Third party validation underscores our commitment to equipping Reddit advertisers with the tools they need to confidently grow on our platform," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "With IAS, we're giving our clients a clear understanding of where their ads are appearing and how they're delivering on Reddit, increasing confidence and allowing them to focus on what matters: developing their campaign strategy and...

BECAUSE PEOPLE ARE BECOME IMMUNE TO ADVERTISING. Taken from the Book: Neuromarketing: Deciphering the Secrets of the Consumer Mind. By Henry Castillo. Available on Amazon at: https://lnkd.in/eDBwFJvC #ConsumerPsychology #ImmuneAdvertising #Neuromarketing #AdSaturation #CreativeMarketing #EffectiveAdvertising #ConsumerBehavior #SelectiveAttention Currently, advertising is facing an important challenge: public resistance. It is possible to examine this phenomenon from different angles, such as the overabundance of advertising, the evolution in buyer behaviors and the creation of innovative technologies to block ads. 1. Excess Ads Saturation is one of the most obvious reasons for immunity to advertising. Every day, people find themselves surrounded by countless advertisements. According to research by Yankelovich, the average person is inundated with up to 5,000 ads a day. Too much information causes mental fatigue, which leads people to ignore most ads. 2. Transformations in Customer Behavior Nowadays, consumers are more demanding and selective when choosing the content they consume. The advancement of the internet and digital platforms has given people the ability to consciously select the information they want to receive. The consumer has acquired more power and intrusive advertising has lost effectiveness. According to research by HubSpot, 91% of individuals feel that ads are perceived as more invasive today compared to two or three years ago, while 79% feel that advertisers are tracking them. intrusive. 3. Advertising that is based on data and respects privacy. The overuse of personal information in ad targeting has also contributed to immunity. According to research conducted by the Pew Research Center, 72% of adult US citizens experience the feeling of being watched by companies that collect their personal information. 4. Implementation of Anti-Advertising Technologies. The use of programs to block ads has experienced exponential growth. According to the PageFair report, around 26% of global Internet users use some form of ad blocking software. Through this innovative technology, users can enjoy a browsing experience free of advertising interruptions, which significantly reduces exposure to conventional ads. Likewise, services like Netflix and Spotify, which provide content without ad interruptions, have changed users' expectations about how they should enjoy media. REFERENCES Auxier, B., Rainie, L., Anderson, M., Perrin, A., Kumar, M., & Turner, E. (2019). Americans and privacy: Concerned, confused and feeling lack of control over their personal information.