MARKETECH APAC’s Post

As the CMO, Kerel Cooper will spearhead GumGum’s global marketing strategy, enhance brand and agency adoption with cutting-edge advertising solutions, and propel the company’s overall growth. Cooper shared, “I’m excited to join GumGum and lead the marketing efforts for a company at the forefront of contextual intelligence and innovation in advertising. GumGum’s unique approach aligns with my vision of creating meaningful and impactful connections for all audiences, everywhere. I look forward to contributing to the company’s continued success and growth while expanding global awareness of mindset-first advertising.” Meanwhile, Phil Schraeder, CEO of GumGum, said, "We're absolutely thrilled to welcome Kerel as our new CMO. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth. With his leadership, we're set to revolutionise our mindset-first approach and turbocharge our ability to help our clients reach and support all audiences.”  #marketing #appointment  #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Creative represents the final, if forgotten, frontier for data-driven advertising in the programmatic era. However, 85% of marketers surveyed by Flashtalking by Mediaocean noted a significant disconnect between creative output and media execution.* Ben Kartzman details the importance of selecting technology that prioritises creative intelligence to bridge this gap. Leading brands in JAPAC now leverage Flashtalking’s Creative Intelligence solution, along with creative variant level integrations with platforms like The Trade Desk – linking granular creative taxonomies with campaign performance and brand intelligence – previously an incredibly tedious task! (If only I’d had this in my Ops days…) https://lnkd.in/gSS9xrqH *https://lnkd.in/gBs3sYGF

Integral Ad Science's first-to-market advertising solution with Meta ensures better advertisement placement for advertisers on Meta Facebook and Instagram feeds and reels. "Our Content Block Lists improve media quality while reducing brand risk for advertisers by providing industry-aligned tools that enable them to avoid content they deem unsuitable and safely scale their campaigns,” Lisa Utzschneider, chief executive officer of IAS, said. “This solution demonstrates our continued commitment to provide global advertisers more tools to support their brand suitability goals," Samantha Stetson, vice president, of client council and industry trades at Meta, said. #technology #advertising #optimisation ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

In Campaign Middle East's latest article, our very own Johny Saad and dentsu's Saadeddine Nahas highlight the growing opportunities of YouTube advertising in MENA. With more brands leveraging YouTube’s reach, they’re finding that data-driven strategies and smart partnerships are crucial to cutting through the noise. Read the full article here: https://bit.ly/48xWqVO #YouTubeAdvertising #programmatic

Through Adzymic’s partnership with Adelaide, Adzymic Premium Exchange (APX) can now incorporate attention measurement capabilities, empowering advertisers to gain deeper insights into campaign performance beyond traditional metrics. Travis Teo, co-founder and executive director at Adzymic, said, "Adzymic Premium Exchange is a game-changer in the digital advertising landscape, offering advertisers the perfect blend of impactful formats and premium inventory. Our collaboration with Adelaide further enhances the value proposition of APX, providing advertisers with independent attention measurement to optimize campaign performance and deliver impactful ad experiences." Meanwhile, Marc Guldimann, CEO and co-founder  of Adelaide, shared, "We are excited to partner with Adzymic to integrate attention metrics into Adzymic Premium Exchange, and this partnership is a testament to our global reach. This collaboration marks a significant step into Asian markets, working with partners like Adzymic to redefine campaign measurement, empowering advertisers with the insights they need to drive impactful advertising outcomes in today's dynamic digital landscape." #technology #advertising #metrics ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Why hasn't attention-based advertising (ABA) taken off in China❔ Even as some metrics that are part of the attention 👀 landscape, such as invalid traffic and viewability, are on the radar among Chinese marketers, ABA remains largely unexplored, and CPM or CPC models predominate. The factors holding ABA back 🔙 include the predominance of a small number of platforms (Alibaba, Bytedance, Tencent and Baidu), and the country’s online infrastructure, which is more app-based than web-based. Currently, impression is still a proxy for attention. Impression buys still account for the bulk of the media spend 🤑 in China. Until the brand owners in China (whether local or MNC) are more educated and start to ask for new attention measurements, the media platforms will remain indifferent to such technology. But once one of them starts to use such metrics, others will follow immediately, as with the nature of the market. Even without a major focus on introducing attention into the marketplace, Chinese brands are still looking for more meaningful audience engagement, and already have their own ways of measuring it 🥓. Some say Chinese ecosystems are one step ahead 😎 [on ABA] to a certain extent. Most of China’s media platforms define their audiences in different layers of the funnel, and educate marketers to pay for moving an audience between the layers. The ones named A3, R3 and Ti, respectively, are typified by their strong and clear brand-specific propensity. Could we test the cost per attention unit (CPAU) buying model in China in future 🌕? Comment below! Read more insights from Ravin Chan and Hermes Ma on WARC: https://lnkd.in/eTiwtUj7

🚀 Exploring Africa’s Top Marketing Channels in 2024 and Beyond 🌍 📌 As digital transformation accelerates across Africa, the marketing landscape is evolving into a blend of innovative strategies and the enduring power of traditional media. From mobile marketing dominance, driven by 75% mobile penetration, to the rise of social media with 200M+ active users, marketers have a diverse toolkit to tap into. 👉 In this article let's dive into the best channels shaping African marketing strategies: 📱 Mobile, 📻 Radio, 📺 TV, 🚏 OOH Advertising, and the game-changing trends for 2025 like e-commerce, AI ChatBox integration and localized content. 🛑 Don’t miss the insights on key regulatory considerations and how to navigate them effectively! Read the full blog to stay ahead of the curve. #MarketingTrends #Africa #Africa2024 #DigitalTransformation #MobileMarketing #AfricaTechFestival #AfricaTech #AfricaCom 

Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run. "InMobi Advertising is translating its commitments into tangible actions that will positively impact the environment and the advertising industry; this is a critical step towards a unified standard of measurement for sustainability across ad tech,” Abhay Singhal, chief executive officer at InMobi Advertising, said. "The industry must shift to more sustainable media buying, but that change will only happen if marketers see the connection between sustainability and growth," David Fischer, global head of adtech platforms at Scope3, said. #technology #advertising #sustainability ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop and mobile devices, maximising efficiency and impact. Robert Leach, general manager for APAC at Kargo, said, "Advertisers in APAC will see higher performance against their goals with our CORE offering, which makes it easy to run creative from a single campaign across different channels and screens. Our creative science innovation provides the perfect combination of automation and innovation to help advertisers cut through the clutter and achieve success.” #advertising #programmatic #activation ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG