⛔ Industry news ⛔
Havas has unveiled a rebrand of its health agencies, consolidating under Havas Health Network. With the new structure, all Havas Health agencies will consolidate into three competitive offerings: Jacques; Havas Life, a global health powerhouse in 80 countries; and Havas Lynx, a digital health brand transformation. 🌎
Really enjoyed the ADWEEK article on namesake and industry legend, Jacques Séguéla ✒
(See link to full article in the comments)
#healthcarecommunications#healthcarecomms#healthcareadvertising
Healthcare requires us to think globally and deliver locally. The needs of patients, providers, and clients are both universal and incredibly personal. The commitment and investment dentsu and dentsu health is making will continue our progress towards being an indispensable partner for innovative healthcare clients who want to embrace the rapidly changing industry.
Business transformation is acknowledged by industry leaders as essential to thriving in the future, but it is neither easy nor guaranteed. Dentsu has proactively transformed our business to meet client's needs by bringing a simplified operating model, innovation tied to impact, and access to the right talent at the right time. With dentsu health expanding our expertise to local markets, we are ensuring clients have access to industry experts well-versed in the nuances of local healthcare.
I can not imagine two people, Kent Groves and Alexandra Trudnowski, who are more passionate, knowledgeable, creative, and committed to helping clients deliver on their mission of helping people live longer, healthier lives.
#dentsuhealth#dentsu#healthcaretransformation#innovatingtoimpact
https://lnkd.in/eGVhnqBV
A little over 3 years ago I moved from Merkle Health Strategy to become employee 001 for dentsu health. It was a dream, a corporate aspiration and an opportunity to leverage our global, functional health expertise across media, creative, cxm and production. The dream continues to evolve as dentsu health has truly become a global health activator, meeting client and prospect needs with innovative, timely and intelligent insight. We have built something truly unique, and I’m thrilled to add “Head of dentsu health for EMEA” to my global strategy responsibilities. We have validated the dream and are crafting an organization that truly makes a difference in the everyday lives of patients, caregivers and healthcare professionals.
Picture this: you are on the pitch with a few seconds to go before the final whistle.
A few seconds that determine whether months of hard work will end in the way you’ve envisioned.
If you think about it, everyone hopes for victory but few prepare for any other eventuality. Every time awards season is upon us, I know many can relate to this feeling.
When the standards of healthcare communications continue to rise, it really is anyone’s game. I’ve seen not-for-profits do incredible health campaigns and big name brands create big impact on a small budget. When you compete with the best, a podium finish feels good enough. Gold?? Come on now, you say to yourself. Be more realistic.
Then, I look around and see the incredible team I am a part of and realise nothing else will do. So here we are, celebrating our win at Campaign Asia-Pacific's PR Asia awards with a Gold in the Health & Wellness category for work that was done on heart failure.
Since I am often asked what it takes to create award winning work in healthcare communications, this is what I think:
💓 Create better patient videos: Offer a fresh take and not one that simply focuses on suffering. Every person, regardless of who they are or the disease they have, wants to be known for more than their illness or condition. Let's honour that
🎯 More can be merrier: Unmet health needs require a multi-faceted approach that involve many stakeholders. If no single entity or organisation can solve the challenges facing humankind, isn't it time comms approaches reflect that? Yes, retaining control and doing things on your own is easier, but collaboration is where the true power lies
💡 Challenge the status quo: Just because it's done a certain way, doesn't necessarily mean it has to continue that way? It's 2024! If not now, then when?
Proud of everyone involved Melissa-Anne, Pei San, Amy, Reeta, the amazing team at National Heart Centre Singapore and colleagues from across the region Raelene, Ruthaiwan, Christie, DewiRoche Diagnostics Asia Pacific
🎉 🎉 Launching today 🎉 🎉
We are excited to announce that we open for business today.
We are a fully-integrated creative and media agency specialising in helping pharma and healthcare companies communicate and build trust with healthcare professionals, patients and consumers.
Our offering is built on four key tenets:
1) Creative and media integration at every stage
2) Content creation and media investment powered by data
3) Creative and media strategies executed seamlessly across all channels
4) Fully transparent media investment model
Our Founding Partners Ed Thesiger, Tess Player and Paul Rowlinson MSc each bring significant experience and complementary expertise, from both within and beyond the pharma and healthcare sector.
Ed Thesiger, who held senior roles in the healthcare sector, both client side (GlaxoSmithKline) and agency side (Publicis Health, Saatchi & Saatchi Wellness), said of the launch: “We have sought guidance from numerous industry colleagues to help sharpen our client offering. While the four tenets may sound familiar to many agency offerings in other sectors, they are rare in the pharma and healthcare agency space. We are confident we will address client pain points head on and we can’t wait to get started.”
Tess Player, a brand-building strategist, who has most recently specialised in communications for healthcare professionals, commented: “After more than two decades working within the sector, it’s clear to me there are specific, untapped opportunities for pharma and healthcare companies. Confido Collective will not only help them realise those opportunities, but will do so in a more transparent, holistic, and data-driven way. I’m excited to join forces with Ed and Paul to bring the healthcare industry and professionals closer together.”
Paul Rowlinson MSc, an influential figure in media and advertising, and until recently the UK Managing Director of GroupM Digital, added: "Helping pharma and healthcare brands build trusted connections with their audiences is an important mission, benefiting brands, healthcare professionals, patients and consumers alike. By combining data-powered content creation and activation across all channels with sector-specific expertise, Confido Collective is uniquely placed to deliver this mission. I'm thrilled to be a part of it."
For more information please follow this page and visit us at www.confidocollective.ai#confidocollective#pharma#healthcare#startup
🌟MEDIA & COMMUNICATION: DAINIK AZADI🌟
Working in media and communication isn't just about issuing press releases or maintaining a digital presence. It's about creating narratives that resonate with people, especially in healthcare, where trust and clarity are paramount.
The last weem, as I flipped through the newspaper and saw Apollo Imperial Hospitals featured, it was a moment of pride. These advertisements are the culmination of strategic planning, creative design, and targeted communication – all aimed at reaching individuals and families who need top-tier healthcare incase of Heart disease.
Our role at Apollo Imperial Hospitals goes beyond just telling people about services; it’s about positioning ourselves as partners in their healthcare journey. The ads you see were designed to not only our clinical experts availability , success of cardiac services but also to reflect our commitment to patient care and community health.
As media and communication professionals, we are constantly navigating the changing landscape, adapting our strategies, and ensuring that Apollo Imperial Hospitals remains a trusted name in healthcare. Whether it's through traditional print media or digital channels, the goal remains the same – delivering messages that matter and make a difference in people's lives.
Looking forward to more campaigns, stories, and opportunities to share the great work we're doing!
#HealthcareCommunications#MediaStrategy#ApolloImperialHospitals#Branding#HealthcareMarketing
🌟 Why Media & PR Matter in Hospital Marketing 🌟
Media and PR are game-changers for hospitals! Here's how they make a difference:
✅ Build Trust & Credibility: Highlight success stories and expert opinions to earn patient trust.
✅ Enhance Visibility: Stand out by showcasing unique services and advanced treatments.
✅ Educate the Public: Share awareness campaigns and expert insights to empower your community.
✅ Handle Crises Effectively: Use strategic communication to manage challenges and rebuild confidence.
✅ Promote Specializations: Attract patients by spotlighting your specialties and cutting-edge procedures.
✅ Boost Medical Tourism: Gain global recognition and credibility for international patients.
✅ Humanize Your Brand: Share heartwarming patient stories and community initiatives.
✅ Drive Patient Engagement: Inspire participation in health programs and events.
✅ Support Digital Marketing: Amplify your reach with integrated media and online campaigns.
📢 Your hospital’s story deserves to be heard—Media & PR make it happen! 🏥
#HospitalMarketing#HealthcarePR#MediaMatters#PatientTrust#HospitalBranding
Showcasing Success Stories: The Power of Real Patient Experiences in Attracting Global Audiences
Showcasing success stories has become a powerful tool for attracting global audiences. Real patient experiences serve as compelling narratives that not only highlight the effectiveness of treatments but also build trust and credibility among prospective patients. By sharing authentic testimonials and detailed accounts of their journeys, healthcare providers can create a relatable and inspiring connection with potential travelers.
1. Building Trust
Real-life testimonials foster trust in potential patients, demonstrating the positive outcomes that previous patients have experienced and reinforcing the quality of care provided.
2. Emotional Connection
Personal stories resonate on an emotional level, allowing prospective patients to envision their own journey and the potential for a positive outcome.
3. Diverse Perspectives
Featuring a variety of success stories from different backgrounds and medical conditions showcases the breadth of services offered, appealing to a wider audience.
4. Engaging Content
Success stories can be transformed into engaging multimedia content—such as videos, blogs, or social media posts—capturing attention and encouraging sharing among prospective patients.
5. Educational Insights
Patient experiences can offer valuable insights into the treatment process, helping to demystify medical tourism and address common concerns potential patients may have.
By harnessing the power of real patient experiences, healthcare providers can effectively attract global audiences and inspire confidence in their services. Let’s work together to share these incredible success stories, helping more patients embark on their own transformative healthcare journeys.
#SuccessStories#GlobalHealthCare#HealthTourism#PlacidWay#MedicalTourism
Ogilvy's pioneering health influence offering is here. As demand for credible health and wellbeing advice on social media soars, we are helping pharma brands and healthcare companies tap into the burgeoning influence economy and build exceptional relationships with patients and healthcare communities. Read more about the offering here: https://lnkd.in/dJVga667Rahul Titus, Global Head of Influence: “The future of Health Influence is around real experts driving real impact. Own your conversation around health, or someone else will. Leveraging Ogilvy’s legacy as the industry's earliest adopter of social influence, we provide a balanced approach to social media in health, blending innovation with expert translation of health information for wider audiences.”
Caroline Howe, CEO, Ogilvy Health EMEA: “Society is at a point of peak illness and peak wellness. An aging population means more people are living with chronic illness, while more people than ever are seeking wellness and lifestyle solutions to better their health. Our experts understand the unique landscape of health and influencer marketing, navigating the regulatory compliance while delivering creative effectiveness and powerful narratives, all told through credible influencers.”
