MartechAsia

As the festive shopping season approaches, brand safety in programmatic advertising is more critical than ever. Laura Quigley, SVP APAC at Integral Ad Science, shares insights on maximising viewability while mitigating risks. With the rise of social commerce and mobile-driven e-commerce in Southeast Asia, ensuring your ads reach the right audience in safe environments is key to maximizing ad spend and protecting your brand. Is your programmatic strategy prepared for the upcoming surge? Read more: https://lnkd.in/gxRhpVnq #BrandSafety #ProgrammaticAdvertising #Ecommerce #SocialCommerce #AI #AdTech #DigitalMarketing #SoutheastAsia #MarketingTrends #IAS #AdSpend #MartechAsia

#AI is reshaping SEO and digital marketing, with platforms like TikTok, Facebook, and ChatGPT taking center stage. As generative AI boosts content creation and personalization, brands must adapt to stay ahead. Neil Patel, Co-Founder of NP Digital, shares insights on leveraging AI for better content, SEO performance, and voice search optimization. The future of digital marketing lies in automation, hyper-personalization, and respecting user privacy. Is your brand ready for the AI-driven future? Read full article here: https://lnkd.in/gZmBNzWt #DigitalMarketing #SEO #GenerativeAI #Personalization #Automation #FutureOfMarketing #Privacy #MarketingTrends #MartechAsia

As third-party cookies fade, contextual advertising is taking center stage. Niall Hogan, General Manager, JAPAC at GumGum, shares how advanced contextual targeting boosts ad relevance, respects privacy, and drives engagement in Southeast Asia’s dynamic digital landscape. Discover how brands can stay ahead with this game-changing approach. Read more: https://lnkd.in/gv2mFFXV #DigitalMarketing #ContextualAdvertising #AdTech #PrivacyFirst #AdvertisingTrends #MarketingInnovation #SEAMarketing #MartechAsia

The search landscape is evolving rapidly with generative AI, social selling, and shifting generational behaviors. Fe Husaint, Managing Director at Greenpark APAC, shares insights on how brands can adapt and thrive in this new era of search. Read full article here: https://lnkd.in/gt3D6etu #SEO #SEM #AI #DigitalMarketing #ContentStrategy #SocialSelling #SearchTrends #BrandVisibility #MarketingInnovation #TechTrends #MartechAsia

In a world of over five billion online users, understanding customer behavior is more critical than ever. Scott Harvey from Sprinklr reveals how unsiloing teams and harnessing AI can cut through the chaos, enhancing personalization and support. Discover the game-changing potential of AI solutions like Sprinklr Digital Twins that are redefining customer engagement and collaboration. Read the full article to to learn more! https://lnkd.in/gtDRFCwa #ThinkLogic #MartechAsia #CustomerExperience #AIInnovation #DigitalTransformation #BrandEngagement #UnifiedCXM #ArtificialIntelligence

What an incredible day at the 5th edition of the CybersecAsia Readers' Choice Awards! It was an honor to celebrate the most innovative and impactful cybersecurity solutions in the Asia Pacific region alongside industry leaders and experts. Voted by CISOs, technology heads, and cybersecurity practitioners, these awards recognize the solutions that made the biggest impact in the last year. The discussions were insightful, covering AI’s role in cybersecurity and the emerging threats of 2024 and beyond. Thank you to all who participated and made this event unforgettable, from the engaging panel discussions to the celebration of our award winners—across multiple categories—and our Hall of Fame inductees. Here’s to another year of securing our digital future! https://lnkd.in/gTWKm5tB #CybersecAsiaReadersChoiceAwards2024 #CybersecAsiaRisingStarAwards #CybersecAsiaHallofFame2024 #CybersecAsia #CybersecAsiaReadersChoiceAwards #ThinklogicMediaGroup #Cybersecurity #CybersecurityAwards #TopCybersecuritySolutions #TechLeaders

Happy Singapore National Day from all of us at Thinklogic Media Group (TMG)! We want to extend our heartfelt greetings to our dear clients, friends, and colleagues in Singapore. Today, we celebrate the spirit of unity, resilience, and progress that defines this amazing nation. Wishing everyone a joyful and meaningful holiday!

As social media deepfakes rise, malicious actors exploit them for fraud and disinformation. Steven Scheurmann, Regional Vice President, ASEAN, Palo Alto Networks, sheds light on creating, spreading, and countering deepfakes. Adopt strategies to protect yourself and your organization! 🛡️ https://lnkd.in/gxikM2qE #Deepfakes #CyberSecurity #SocialMedia #AI #PaloAltoNetworks

The countdown continues! With just 5 days left to vote for the 2024 CybersecAsia Readers' Choice Awards, we’re excited to showcase our incredible nominees from various categories. If you haven’t voted yet, there’s still time! Cast your vote by 7.26.2024 and help recognize the outstanding cybersecurity solutions and service providers who have made a difference this year. Your participation matters – let’s make every vote count! 🗳️ Vote Now: https://lnkd.in/gcrZvPPs Reminder: Vendor votes won’t be counted, so please rally your customers to participate. Your support means everything to us! #ReadersChoiceAwards2024 #CybersecAsiaReadersChoiceAwards2024 #CybersecAsiaReadersChoiceAwards #ReadersChoiceAwards #CybersecurityAwards #CybersecurityAwards2024 #ReadersChoice #CybersecAsia

Southeast Asia’s e-commerce landscape is increasingly influenced by social media and affiliate marketing. Antoine Gross, General Manager for SEA and India at impact.com, shares key trends and best practices for fashion and beauty brands tapping into affiliate marketing. Discover how social commerce and personalized recommendations are reshaping the market and how affiliate marketing can expand your reach and boost sales. Read more: https://lnkd.in/gcxdKJx3 #AffiliateMarketing #Ecommerce #SocialMedia #Fashion #Beauty #SEA #DigitalMarketing #MartechAsia