With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results. Read more at: https://ow.ly/ajA650UtQPx Partner content with Leo Burnett Vietnam #partnercontent
Campaign Asia-Pacific
Advertising Services
The voice of the media, marketing and advertising community in Asia-Pacific.
About us
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry.
- Website
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http://www.campaignasia.com/
External link for Campaign Asia-Pacific
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Hong Kong
- Specialties
- marketing, advertising, journalism, communications, media, PR, Asia-Pacific, Digital, Editing, Thought leadership, Analysis, Video, and Social Media
Updates
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Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI. Read more at: https://ow.ly/XmTu50Ut8mq Partner content with YouTube #partnercontent
Lift Off: How Google’s Generative AI can give you an edge for your next brand launch | Campaign Asia
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From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, #2025 will mark the year #DOOH cements its position on advertising's main stage. Jean-Christophe Conti of VIOOH Performance Marketing World. https://lnkd.in/gAh4Pamc
What's shaping digital OOH in 2025? Key trends revealed | News | Campaign Asia
campaignasia.com
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A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration. Meta Apple BMW Group Phillipine Airlines FairPrice Group Airbnb ALDI Stores Australia Telstra The Walt Disney Company Amazon Etsy Marks and Spencer The Coca-Cola Company Pepsi Max UK https://lnkd.in/g4wj6Kif
The best Christmas ads of 2024 are here | The Work | Campaign Asia
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AKQA Group Australia names new ECD: Tara Mckenty joins with over 16 years of experience, including a decade at Google APAC. Read more on this and the week’s top moves and wins here. https://lnkd.in/g73PTHi7
Move and win roundup: Week of December 16, 2024 | News | Campaign Asia
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Amid holiday ad fatigue, #Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape. Kenneth Koh Olivia Plotnick David Guerrero Viv G. Stevie Weber Tom Hargreaves Colleen Ryan Matthew Keegan reports. https://lnkd.in/gDkVhzak
What makes holiday ads truly effective in APAC? | Analysis | Campaign Asia
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TOP OF THE CHARTS: #Totem’s 10th annual report on marketing and media in #China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026. #Campagin exclusive Totem Media Chris Baker Minnie W. reports https://lnkd.in/gJJ39TYG
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025 | Analysis | Campaign Asia
campaignasia.com
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We are pleased to announce that 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗖𝗵𝗶𝗻𝗮 𝗦𝘂𝗺𝗺𝗶𝘁 will take place at the 𝗜𝗻𝘁𝗲𝗿𝗖𝗼𝗻𝘁𝗶𝗻𝗲𝗻𝘁𝗮𝗹 𝗦𝗵𝗮𝗻𝗴𝗵𝗮𝗶 𝗝𝗶𝗻𝗴'𝗔𝗻. This exclusive gathering presents a unique opportunity to connect with over 100 senior brand marketers and engage in thought-provoking discussions on the latest trends in cross‑border marketing. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝘁𝗼 𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘁: https://bit.ly/3y7gl07. #CampaignAsiaPacific #CampaignChinaSummit #2025events #marketingevents #crossbordermarketing #Chuhai
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Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI. Read more at: https://ow.ly/k6qJ50UslRu Partner content with YouTube #partnercontent
Lift Off: How Google’s Generative AI can give you an edge for your next brand launch | Campaign Asia
campaignasia.com
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We find out what it takes for rapidly growing independent media agency Atomic 212° to thrive in the evolving world of media agencies, competing against conglomerates and tough economic conditions for marketers. Read more at: https://ow.ly/jqBX50Usk2g #partnercontent
How Atomic 212° is forging a brave new path for independent agencies | Partner Content | Campaign Asia
campaignasia.com