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The Dentsu Exchange4Media Digital Advertising Report 2024 is out, and it highlights key pointers of the media spend. India's digital landscape is experiencing exponential growth, boasting over 800 million internet users and positioning itself as a global leader in e-commerce. However, this success serves as a foundation for leveraging AI to enhance consumer experiences. In the advertising industry, characterized by dynamism and innovation, a collaborative digital report by exchange4media and dentsu sheds light on the sector's transformation. Notably, digital advertising, fueled by social media, online video, and programmatic advertising, is witnessing significant growth, offering advertisers transparency and effectiveness. Despite global economic challenges, the Indian advertising sector grew by 8.6% in 2023 and is projected to reach Rs 1,01,591 crore by 2024, driven by key events like elections and sporting events. Looking forward, continued growth is expected, particularly in digital and television advertising, with the industry estimated to reach Rs 1,12,453 crore by 2025. 1) Digital media surpassed television media spends in 2023, capturing 44% (Rs 40,685 crore) of the Indian advertising market. 2) Television's contribution decreased to 32% (Rs 29,836 crore), while print media accounted for 20% (Rs 18,652 crore). 3) The shift was driven by advancements in digital infrastructure, benefiting supply and access sides. 4) Growth was observed in segments like OTT, e-commerce, online payments, social media, gaming, and e-sports applications. 5) Digital media became the most accessed, utilized, and trusted medium among consumers. 6) Digital media experienced the fastest growth rate of 36.6% from 2022 to 2023, increasing its ad spends share from 35% to 44%. #analytics #mediabuying #marketing #digitalmarketing #performancemarketing #branding #ott #marketing #growth #growthmarketing #traditonalmarketing

Global ad revenue is projected to grow by an impressive 7.8% in 2024, according to GroupM’s 2024 Global Midyear Forecast. This surge is driven by innovative strategies and the expanding digital landscape, presenting enormous opportunities for marketers worldwide. Here's a very quick recap via Marketing Brew. https://lnkd.in/esP676xn #DigitalMarketing #AdRevenue #MarketingTrends #2024Forecast #MarketingStrategy

Hey, digital advertisers - here are some 🔥 news to kick-start your week. In a recent press release, dentsu shared their revised global advertising forecast, expecting global ad spend to grow 5% in 2024 (up from 4.6% in a previous forecast), outperforming 2023 growth of 3.3% and beating the overall economic growth rate (by 1.8 pp). One of the growth drivers will be digital advertising, which is now predicted to increase by 7.4% and capture 59.6% of global spend this year, with double-digit growth for retail media and paid social (up 32% and 13.7% year to year). Other factors influencing will be the US presidential election, which is estimated to account for about a third ($11 billion) of the incremental ad spend in 2024, as well as the summer Olympics. By region, the Americas is predicted to experience the fastest growth, up 5.9%, Asia-Pacific could see 4.2% growth, and EMEA is expected to grow 4%. Travel and tourism will top category growth, up 8.1% as tourism continues to benefit from a post-pandemic rebound. Media and entertainment is expected to grow 6.5% as the proliferation of content and streaming services continues. Adjusted for inflation, overall ad-spending growth is projected at 2.6% in 2024, as prices remain high, especially for TV and digital video formats. Head here for the full press release: https://bit.ly/4aSLAZX. #digitaltrends #globaladspend #digitaladvertising #agencytrends

https://lnkd.in/gAsb8GWQ A new WARC study reveals that global #adspending is set to grow by 10.7% in 2024, reaching $1.08 trillion, marking the strongest growth rate in six years and the largest increase on record (excluding the post-COVID recovery in 2021). The growth is expected to continue through 2025 (+7.6%) and 2026 (+7%), with the global ad market reaching $1.24 trillion by 2026. Online #media is the main driver of this growth, while TV #advertising is also seeing a boost, especially due to political ads and major events like the Paris Olympics and Euro 2024. Linear TV spend will increase by 1.9% in 2024 to $153.6 billion, though it now makes up only 14.3% of global ad spend, down from 41.3% in 2013. Pure-play internet ads, including those from major tech companies like Alphabet, Amazon, and Meta, are expected to grow by 14.1% to $741.4 billion, making up 68.8% of global ad spend. The fourth quarter of 2024 is crucial for advertisers, with $299.2 billion expected to be spent globally, 10.2% more than last year. Retailers, in particular, will spend heavily, with $45.6 billion allocated to ads in Q4, a 5% increase. Retail media spending is forecast to rise sharply, with a 16.4% increase in Q4, reaching $46.2 billion. Amazon will lead this sector, accounting for $16.9 billion. Other sectors like tech, alcoholic drinks, cosmetics, food, and soft drinks are also seeing significant increases in retail media ad spend. Overall, retail media is projected to reach $154.8 billion in 2024 and grow to $201.6 billion by 2026.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐒𝐨𝐚𝐫𝐬: 𝐊𝐞𝐲 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟕 The global digital advertising landscape continues to thrive! In 2022, digital ad spending worldwide reached an impressive $549.51 billion. Fast forward to 2027, and projections estimate this figure will soar to a staggering $870.85 billion. 🚀 💡 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝟐𝟎𝟐𝟑 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭: Advertising spending is set to hit nearly $856 billion this year, with the internet leading the charge. In fact, internet ad spending made up 62% of the total global media ad spend in 2022. 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐝𝐬: Mobile internet advertising is a major player, with investments projected to climb from $276 billion in 2020 to nearly $495 billion by 2024. 𝐔.𝐒. 𝐅𝐨𝐜𝐮𝐬: Mobile ad spending in the U.S. alone is set to grow by $25 billion in 2023. As technology advances and consumer preferences shift, digital advertising, particularly mobile, is where the future lies. Are you ready to leverage this growth? 📱💼 #DigitalAdvertising #AdTech #MarketingTrends #MobileAds #GlobalGrowth #Advertising

Advertising: India’s Thriving Industry India’s ad revenue to touch $18.5 billion in 2024: GroupM report GroupM's highlighted midyear report of 2024, India is set to to strengthen its position among the top global advertising markets. It is anticipated that India will be experiencing substantial growth in its advertising income forecasted to expand to USD18.5 billion, with a remarkable 9.5% increase as compared to the previous year. The market is expected to achieve the growth rate of 8.7%, this trend is likely to get continued in 2025.   The universal advertising sector experiences a positive direction, with total revenues projected to reach USD 989.8 billion by the end of 2024, a 7.8% increase from the previous year. The industry is getting positioned to surpass the significant USD 1 trillion mark in 2025, Influenced largely by major contributions from leading markets such as the USA and China, which collectively account for 57.1% of global ad revenue. These listed countries also plays the host and the majority of the top media sellers internationally and wield significant economic influence, single handedly contributing USD 44.5 billion in incremental revenue in 2024 . The GroupM’s report highlights the expanding domination of Digital advertising, which is actually expected to increase by 10% in 2024 and to comprise 70.6% of total global Ad revenue. This rise is driven by advances in digital media channels, anticipated to expand by 17.5% in 2024, as customer data is utilized by sellers for targeted advertising. Political advertising plays an important role in India, adding approximately 0.9% to the total as revenue, which highlights India’s vibrant electoral landscape and use of media in political campaigns. The Vice President and Business Head Arun Varshney, at ColorJet, highlighted the importance of ecofriendly practices and tech innovation into structuring India's advertising future. Looking forward, GroupM also emphasizes on the impact of guidelines and technological development, especially in AI, which can change the advertising realm. The changing Governance environment, affected by political cycles globally, stays an important key factor of industry dynamics. As India and other markets continues to carry out and expand their advertising abilities which are getting fueled by digital innovations and smart strategic investments, the international advertising sector continues to halt on a dynamic growth trajectory, positioned to locate challenges and opportunities for the upcoming years together. #innovation #creativity #technology #startups #article

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8 percent of global advertising spend. Highlights from the report here. ⬇ https://lnkd.in/gS7DksaU William Swayne, Harsha Razdan, Robert Gilby #advertising #digital #marketing #media Read and watch Storyboard18 on CNBC-TV18, Moneycontrol and Forbes India

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

Hey guys! You lot into big numbers? Well, I stumbled upon some proper massive ones recently, and I just had to share! Here’s the scoop: global ad revenue is projected to top a cheeky $1 trillion by 2025! How wild is that? According to a fresh forecast from GroupM, the ad industry’s going to grow by 7.8% in 2024, hitting nearly $990 billion—and smashing that trillion-dollar mark a whole year earlier than we thought. What’s fueling this beast? A good chunk of it’s down to revised forecasts for China and the U.S.. China’s ad revenue is now expected to jump to $199.4 billion in 2024 (way up from the original $148.2 billion), and the U.S. is on track to grow by 5.8%, reaching a tidy $365.9 billion! It’s mad how fast digital and out-of-home advertising are evolving, innit? These numbers really show just how powerful the global ad industry is becoming. Can’t wait to see where it all goes—especially for us marketing and ad folks! What do you think? Blown away, or did you see this coming? #AdRevenue #MarketingTrends #AdvertisingGrowth #DigitalAds #GlobalAdSpend #TrillionDollarAdMarket #AdOperator #AdTech #Marketing2025 #AdIndustry #FutureOfAds #AdOperatorNetwork #MarketingInsights #DigitalMarketing

Even with the outsized expansion of retail media, the fastest growing segment of digital is projected to add 17.5% growth in 2024, fragmentation remains a problem. Read more: https://hubs.la/Q02DbfJD0 #retailmedia , #digitaladvertising , GroupM , Incremental