MARKETECH APAC’s Post

Addressable Geo-Fencing is a powerful tool for programmatic advertisers. Simpli.fi’s Addressable Geo-Fencing offers precise location-based targeting, creating individual geofences around properties for household targeting. AGF can enhances various marketing efforts by including addressable TV and direct mail, by reaching users on multiple devices. You can upload address lists, which are converted into geo-fences, targeting devices within those areas. Add in demographic and behavioral data can refine targeting, while regular updates ensure accuracy. Benefits include high precision, scalability, nuanced user profiles, better reach compared to IP-based solutions, foot traffic attribution, personalized ad creatives, granular reporting, and cross-device reach. If you want to learn more, hit me the DM's & let's chat! #Simplifi

The partnership between AlikeAudience and StackAdapt will revolutionize targeted advertising on mobile apps and websites, offering brands access to premium audience data for better campaign performance. By leveraging high-quality, consented consumer data, brands can reach the right target groups across multiple channels and devices, maximizing ROI. This collaboration will also explore non-cookie based and new alternative identifier solutions, enhancing global offerings and anonymized audience targeting datasets. With a focus on ethical and future-proof data solutions, AlikeAudience and StackAdapt are set to lead the way in effective and privacy-conscious advertising strategies. #mobileadvertising #dataactivation

Another question that advertisers often ask me: FAQ #7: For what purpose should I pay for using telecom data for targeting in digital advertising? Answer: Well, to be honest, no one owes anything to anyone. It is better to do everything out of love and mutual pleasure. Using first party data for targeting digital campaigns can be useful, IMHO, in several cases. Firstly, if current campaigns do not give the desired effect or the effect decreases over time. It is quite possible that you have already exhausted the desired audience in your channel. A new approach to audience selection will give a fresh wave of active users. Secondly, when the client is looking for the optimal solution and testing different targeting options before launching the main advertising campaign. There are also situations when the target audience is described in a complex way and the internal settings in the advertising platforms are not enough to get into the right group. Or, alternatively, you need to find a similar audience (Look-alike), and the selected advertising tool does not have LAL. Telecom operators can offer audience filtering by a number of important and/or unique parameters, such as Stable ID, use of websites and mobile applications, subscriber behavior on the internet, incoming and outgoing calls and SMS, Alpha name, location, phone model and operating system. Telecom data is updated every 30 minutes, so the collected audience segment consists only of active users. Conclusion: Using third-party data for targeting leads to an increase in CPM, but allows you to improve CTR and VTR. If the client needs an outreach campaign, then you should not overpay for precise targeting settings. At this stage, the contact price is important, not the accuracy of the hit. If you need to get greater user engagement, move the sales process along the funnel to the purchase stage, then precise audience segmentation becomes very important. So whether you should pay for a telco date or not, decide for yourself. You know what your current advertising campaign goal is, right? If you have any doubts, write to me. I'll help! #programmatic #digitalads #digitaladvertising #bigdata

As Google phases out third-party cookies, marketers must adapt their digital strategies to prioritize user privacy while maintaining effective audience engagement. As a result, new approaches to targeting and personalization are sought, including using first-party data.  Take this challenge head-on by learning more https://lnkd.in/d--tM-VC

There is one thing most advertisers don’t realize about Meta’s Broad Targeting, It’s not designed to give you the best possible results. Instead, it’s built to “just about” meet your performance goals. Here’s why. Meta’s Advantage+ Tools: A Double-Edged Sword Meta’s Advantage+ tools are designed to automate campaign optimization without human intervention. While this sounds convenient, it comes with a significant trade-off: a lack of transparency. Limited Control Over Targeting These “black box” tools perform best when given broad freedom to explore, meaning they restrict how much control you have over targeting. For example, Advantage+ app install campaigns only allow targeting by geography, device type, and language. Similarly, Advantage+ Shopping Campaigns limit targeting to geography, with the option to exclude certain age groups. But that’s not all. These tools also limit where your ads are placed and often obscure detailed performance data for specific audiences and placements. This makes it difficult to fine-tune your campaigns based on what’s working. Meeting Minimum Goals vs. Maximizing Results Here’s the key issue: these tools are designed to meet your overall performance goals—not to maximize results for every single audience or placement. While your goal is to get the highest Return on Ad Spend (ROAS), Meta’s goal is to ensure you keep spending by hitting broad performance targets. Example: The Acme Corp Dilemma Imagine Acme Corp has a $100,000 campaign budget. Meta spends $75,000 effectively, generating $225,000 in revenue (a 300% ROAS for that portion). However, the remaining $25,000 is spent poorly, bringing in no revenue at all. Overall, Acme Corp’s revenue from the campaign is still $225,000, giving them an overall ROAS of 225%. While the campaign appears successful, Acme Corp could have been better off if that $25,000 hadn’t been wasted. AI Tools Are Good, But Not Perfect AI-driven tools like Advantage+ help solve issues related to privacy restrictions and budget deployment. However, they are not the ultimate solution for targeting. They work within their limitations, but there’s room for improvement. That’s where GoAudience comes in. By adding an extra layer of data-driven insights, we help you achieve even better results. If you have custom audiences, you can improve broad targeting and go straight to the source for more accurate outcomes.

The Facebook Pixel is your secret weapon for targeting the right audience and maximizing your return on ad spend. Here's how to use it like a pro: 1. Go Beyond Basic Tracking: Track key website actions beyond just website visits. Think "Add to Cart," "Initiate Checkout," or "Sign Up for Newsletter." This data fuels powerful retargeting campaigns. 2.Segment Like a Boss: Don't treat all website visitors the same. Use Pixel data to segment audiences based on behavior, allowing you to tailor ad messaging for maximum impact. 3. Leverage the Power of Lookalikes: The Pixel helps you build "Lookalike Audiences" – new audiences that share similar characteristics with your best customers. This expands your reach to high-potential audiences. 4.Advanced Matching: Unlock the Details: Take audience targeting to the next level. Advanced Matching lets you connect website visitors with their Facebook profiles for more accurate data and ad personalization (ensure compliance with Facebook's data privacy rules). 5. Track Conversions Across Devices: People browse on multiple devices. The Pixel tracks conversions no matter where they happen, giving you a holistic view of your ad campaigns' effectiveness. Bonus Tip: Test, Test, Test! The Pixel allows you to track the performance of different ad variations. Use this data to continually refine your campaigns and optimize for success. #FacebookAds #FacebookPixel #MarketingTips #Targeting #LookalikeAudiences Image: Use an image related to the Facebook Pixel, such as a pixel icon with lines connecting to website elements or a graph showing improved ad performance after Pixel implementation. Pro Tip: Consider including a call to action at the end, like offering a free guide to advanced Pixel implementation or highlighting your Facebook Ads management services.

Google’s decision to provide people with the choice to opt-in or opt-out of third-party cookies for tracking and targeting on Chrome aligns with the growing emphasis on user privacy and control over personal data. However, to thrive in the evolving digital landscape, marketers must navigate the complexities of consumer targeting across diverse channels. At Eyeota, a Dun & Bradstreet company, we remain committed to delivering privacy-compliant and addressable audience data solutions on a global scale. Eyeota's global audience marketplace, featuring 75+ leading branded data providers, is powered by our proprietary ID agnostic technology. This means that advertisers and marketers leveraging our solutions can continue to reach users who have opted in and out of cookies on Chrome and extend that reach to target users on cookieless browsers including Safari and Firefox, and cookieless channels such as audio, CTV, digital out-of-home, mobile and social. We help brands and media agencies with the data they need to enrich their customer and prospect insights and target their ideal audience based on B2B, socio-demographics, contextual signals, lifestyle data, brand affinities, interests, intent signals, past-purchase behaviours, ownership, and employment data and more. Navigate the new identity landscape and engage your ideal audience everywhere. Connect with our Data Desk team today! https://lnkd.in/e2DbTRBS

👇 Discover how Seller-Defined Audiences (SDAs) are transforming digital advertising by empowering publishers with first-party data for accurate, privacy-compliant targeting. https://lnkd.in/dakSEftC #sda #iab #idsolutions #cookies #firstpartydata #publsihers #adtech #digitaladvertising

The Advertising Solution Programme typically aims to achieve higher effectiveness and efficiency compared to regular advertising commercials through several key strategies: Targeting: Advertising Solution Programmes often utilize advanced targeting techniques to reach specific audience segments more precisely. By leveraging data analytics and audience insights, advertisers can tailor their messaging to resonate better with the intended audience, increasing the likelihood of engagement and conversion. Personalization: Personalized advertising content tends to be more engaging and memorable for consumers. Advertising Solution Programmes often incorporate personalized elements based on user preferences, behavior, and demographics, creating a more relevant and compelling experience for viewers. Multi-channel Approach: Instead of relying solely on traditional channels like TV or print media, Advertising Solution Programmes often employ a multi-channel approach, including digital platforms, social media, email marketing, and more. This diversified strategy allows advertisers to reach consumers across various touchpoints, increasing exposure and engagement. Data-driven Optimization: Advertising Solution Programmes rely on data-driven insights to continuously optimize campaigns for better performance. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, advertisers can refine their strategies in real-time to maximize ROI and achieve their marketing objectives. Integration with Technology: Advancements in technology, such as AI and machine learning, are often integrated into Advertising Solution Programmes to automate processes, enhance targeting capabilities, and deliver more relevant ad experiences. These technological innovations enable advertisers to stay ahead of the curve and adapt to evolving consumer trends effectively. Measurement and Analytics: Advertising Solution Programmes prioritize measurement and analytics to track the effectiveness of campaigns accurately. By monitoring key performance indicators (KPIs) and analyzing campaign data, advertisers can gain valuable insights into consumer behavior, preferences, and trends, allowing them to make informed decisions and optimize future campaigns. Overall, Advertising Solution Programmes aim to deliver superior results by combining advanced targeting techniques, personalized messaging, multi-channel strategies, data-driven optimization, technological integration, and rigorous measurement and analytics. This holistic approach enables advertisers to connect with their target audience more effectively, drive engagement and conversions, and ultimately, achieve higher returns on their advertising investments compared to traditional advertising commercials. #News7TamilTv #Marketing #SalesAndMarketing #KalooriSalai #NalamaeSoozhga #AdvertisingProgrammes #news7tamil

🚀 Exciting news from Covatic! I'm thrilled to announce the launch of our Audience Linking solution, a true game-changer for media owners who want to effectively pool and target audience cohorts across platforms without relying on third-party cookies. 🔒 Our innovative approach recognises anonymous users across various apps and services in a privacy-secure and scalable way. Audience Linking by Covatic does not depend on third-party cookies. It seamlessly integrates with first-party or pan-publisher IDs and can even function effectively in environments where no IDs are present. We've collaborated closely with our clients to develop this solution, and we're incredibly proud to offer this highly effective and sustainable way to reach audiences and boost ROI for advertisers. MarTech newsroom analysts predict that 2024 will be a transformative year for the digital media and advertising sectors. Technologies such as Audience Linking are expected to play a crucial role in shaping the future of the MarTech and AdTech landscapes. Join us in transforming audience targeting. 🌟 Check out the story by Sudipto G. for Marketing Technology Insights ⤵ #AudienceLinking #PrivacyFirst #AdvertisingInnovation #Covatic #adtech #media #advertising