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With advertisers hesitant to invest in new retail media networks (RMNs), competition for limited budgets is fierce. EMarketer reports that to stand out, RMNs must offer unique value propositions, such as niche audiences or innovative ad formats, and prioritize features advertisers value most: reaching new customers, leveraging first-party data, and demonstrably strong performance. Additionally, partnering with third-party platforms to streamline ad buying and address pain points like standardization and sales attribution can give RMNs a significant edge. https://lnkd.in/deE5izKG #RetailMedia #Marketing #Ecommerce #DigitalMarketing #Advertising #RetailTrends #MarketingStrategy #Inhabitad

“Brands and advertisers are being handed a golden opportunity to leverage guaranteed audience engagement” According to the latest AA/WARC report, adspend in the UK increased by 6.1% in 2023, bringing the total figure for the year to £36.6bn. With performance now driving almost 75% of investment, PMW spoke to a panel of industry insiders who revealed the top takeaways from these latest findings. They touch on the upcoming summer of sport and election cycle, the rise of retail media and online commerce, the potential risks of oversaturation that come with the majority of investment being directed into online formats, and more. Read the full piece via the link in the comments. Thanks to contributions from James Coulson Kepler Patrick Reynolds BlueConic Bhavin Balvantrai Omnicom Media Group Justine O'Neill Analytics Partners, Inc. Tom Ghiden JOAN Creative Alex Cheeseman Outbrain Steve Mchenry Yahoo Edmund Mullins StackAdapt Thomas Laranjo Total Media Paul Briggs Silverpush Richard Exon Joint Luke Willbourn Talon Advertising Association WARC #performancemarketing #AI #ecommerce #retailmedia #onlineads #summerofsport #olympicgames #euros24 #UKadspend

𝐑𝐞𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐑𝐞𝐭𝐚𝐢𝐥: 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐫𝐠𝐞𝐧𝐜𝐞 𝐨𝐟 𝐅𝐨𝐨𝐭 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 & 𝐇𝐨𝐰 𝐌𝐨𝐛𝐢𝐥𝐞 𝐌𝐞𝐝𝐢𝐚 𝐂𝐚𝐧 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 Ecommerce saw a gargantuan rise since 2020. And while that still continues as we navigate beyond the pandemic, the relevance of foot traffic in brick and mortar stores still remains! Dive into our latest infographic to see how consumer behaviors have evolved and discover the pivotal role of mobile advertising in turning these trends into opportunities. 📍 Learn about APEX Mobile Media's innovative geolocation solutions that can help your brand capitalize on this surge and connect more effectively with your audience. Don't miss out on harnessing the full potential of increased foot traffic. Let's take your brand to the next level together! #RetailMarketing #Geolocation #MobileMarketing #ConsumerTrends

🚀 Unlock the Power of E-commerce Advertising! In today’s digital age, e-commerce platforms offer unparalleled opportunities for businesses to reach their target audience and drive sales. Here are some key benefits of advertising on these platforms .. . #Ecommerce #DigitalMarketing #Advertising #OnlineBusiness #MarketingStrategy #AdTech

In the dynamic world of e-commerce, staying ahead means continuously adapting and leveraging strategic insights. 👀 The latest Fospha State of e-commerce Report for Q1 2024 is a goldmine of data for marketers, advertisers, business owners, and agencies within the e-commerce realm, pointing toward the most effective strategies for optimizing returns. 👇 One of the standout insights from the report is the notable underutilization of paid social channels. Advertisers are currently tapping into just 59% of their potential in this arena, highlighting a significant opportunity to almost double their investment for profitable outcomes. Side note: You have to add your data to access the report - I think it is worth it. #ecommerce #ai #socialmedia #digitalmarketing #yappybuy #fospha

Retail media spending is set to surpass total digital advertising by 2027. Are you ready to harness the surplus? Retail media offers advertisers a unique opportunity to reach consumers with highly relevant messages. However, the growing complexity and scale of this landscape require an organized, data-driven approach to truly capture value. This is where Retail Media Networks (RMNs) come into play. They are reshaping how brands connect with consumers. Top three reasons why RMNs are revolutionizing the industry: 🔑 Precision targeting with first-party data. 📊 Closed-loop attribution to track every ad dollar to measurable outcomes. 📈 Reach consumers where purchase decisions happen. At iOPEX, we see RMNs as more than ad platforms—they’re ecosystems driving loyalty, personalization, and business growth. Want to stay ahead? Dive into our complete guide on RMNs and discover how to harness their potential for sustainable, scalable growth. 📖 Read now: https://lnkd.in/gEkQyn_J #RetailMedia #DigitalAdvertising #AdTech #BusinessGrowth #McKinseyInsights

The digital advertising landscape is rapidly evolving, led by the capabilities of retail and commerce media. These platforms offer unprecedented targeting and reporting, making them game-changers for brands. Despite their progress, there's still immense untapped potential. We are surveying to advertisers, agencies, and retailers ro capture insights and influence this emerging field: https://lnkd.in/eyNeakZC

What's the Impact of Mobile on Shopping Behaviours in Canada? Read about the influence that mobile devices have on consumer habits and how geo-targeted advertising helps brands to connect with audiences when it matters most in our latest infographic. Learn more: www.apexmobilemedia.com #geotargeting #locationtargeting #locationdata #inappmobileadvertising #mobileadvertising #adtech #advertising #martech #omnichannelretail #shopping #consumerbehavior

In-store digital advertising should be a shopper’s best friend. That’s because it ought to be targeted and relevant - from entry to exit. But to do that, retailers must keep pace with cutting-edge solutions that allow them to address and engage shoppers in real-time. It’s time for retailers to free themselves from the limitations of legacy infrastructures and create better customer experiences that improve loyalty and sales. ➡ Read how Advertima Audience AI leads the In-store Retail Media revolution with real-time responsiveness, addressability, and measurement in the latest Business Reporter article: https://lnkd.in/dvy_mM9E #advertima #instoreretailmedia #retailmedia #retailtechnology #audienceai

Retail media will make up one-fifth of worldwide digital ad spend this year. Take a moment to digest that number. That's 20% of all worldwide ad spend - or in other words - a $293 Billion market by 2029! I've already written about retail media before, but in this article I went more in depth to explore what retail media is and how it is reshaping retail as we know it - from online to physical stores, which retailers are already offering their own retail media platform (and some companies who are not traditional retailers, such as T-Mobile and PayPal as well!) and of course - who are the Israeli startups shaping the future of retail media - weR, Catch, buywith and Mabaya which has already been acquired by giant ad tech company Criteo. Read the full article in the comments below, and let me know your thoughts!