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The recent merger of Omnicom and IPG has set the stage for a transformative era in the advertising industry. Combining powerhouse networks like OMD, PHD, UM, and Initiative, this mega-merger reshapes the global media landscape Industry leaders weigh in: Olivier Gauthier sees this as a game-changing move, creating unparalleled market influence. Rahul Joshi predicts a transformative impact on India’s booming ad vertising landscape, with opportunities in scale and talent. Dr. Ankoor Dasguupta [MLE℠] PCC-ICF emphasizes the focus on innovation, integrating AI and data-driven marketing for the future. This merger isn’t just about scale—it’s about redefining agility, innovation, and the benchmarks for global advertising partnerships. Here’s to a new powerhouse poised to shape the next decade! What’s your take on this game-changing alliance #advertisingindustry #marketinginnovation #aitechnology #datadriven #mediaplanning #futureofadvertising #adtechtoday